What luxury marketers can learn from Dior and Harrods’ partnership
Posted ByTricia CarrOn In Featured,In-store,Industry sectors,News,Retail | No Comments{"ct":"ampyfEG7DologbOoGyBcvndsciEIHmoYJuwSZu5P5Hewzr4gHlb5VesfylJcyAnIFlOAt13awicGBaj5eok4zPKO985pk0JPb3UV6qRbpi29DhofjeeLf6PNIZ2BKRhVETWA3KGT8\/SPeat73IAIGLBZ4f8DWLKwwd5oO2sJdGqdf5ORmaLuCgdgTx08VS18zaZ3voJ62C+ZMigZ4yUP1wbngByvbOZKptWPFuALMvYWP4yAkggqrpihxBGznE13LCiD66Mn2jbutTHDMbb4MmfqFhad3bk29rkoO76J5Ax6Sz3aUbQTVMH3Ctz2kV0tqnbc3oqFuo4mCYE\/Dko6Cxa8rk0LjXkfMMNc70\/hUuODXRj22IFFtqUyvnbEqbxCHbn5DCKJ9Z6owlW1zd2sCeXMxGvJr\/l4woIB0Lc37v69NtdDLuyRwpt80V\/XYWXUoyREqQHN1Y6vMqnhYa6HPzgP6hsGyISjj+LjeIHsQow4LgIMdghTqGq4w90Ve1+zEgTog7iW9va7bGDCKvheRjgFnOdAqtqPCuEfbbT0Ao2bL5Qs5FN9sWWHhFcVXAVp3ciRySfTu\/bEcyws4Y38K+\/TQE4T+cld26wREiXgqoOrDIv8vCFPDhH0IljCXnAw4dwUVi89b+OFnCEgAiRqM9L7kYvPRrR4gFNdlvI+GcSekSvV3GwQw2ysIK3Su3F\/KnBKZWuYfT\/HkPn3RIWk4+RsDW++VPy4blCPSAXZ1eApzLlM16ePLICWGA6JwHm4QSeIrlJthJDHk0QJ3LZ2d+gwfW3QZLYWhqOqjtRBiRwgjlmdB1gjFB+hdBtXax62hTO39q6zPtD09yGZLkNfclWEIzBlvFKLHJ2doeRyZhRNEjJIE4uQ5kfAR6CxkCMxGKjtsUfMIR0pcirtTL3bFptbhbgQEA7ZYzcBaCFcQx6aJDydPvBbWmd+8ZhD+zDHmDCTizUaxxGON6\/0JLLxgEgJ0x6zABR081+vbquPA+1atgWgoAahlSBDySHtAp8nxfcqtfanfZWXJw9uCsK13AZp8QU6nDPciV8omdZCqCZVbo0G+MQMnzH\/CKY9ZjUgjmZD+ksKTcSkWmszjuf8e4OrNqI7MDXOnMysrYdcb0N9rRIA2gHYnQIfTolulG6Kl\/uPBQXSERAwCs6c\/0dUHctTOqCOaMShxq5EDLlfY\/eTVpjFe7+PaqLnsIPVJSL4YyAI0BPhPplSIexhTKOxCNuY3ZZjfAlVo4JAE4tY9SEVE4oXi4gmLHrrl4PuVJua+vZrKJrM5w2sooFc3U7dYHY2KwJAOpU5QUQ3q0BfERoxV4RK4IwbnCDM1qJEMQy+LWwocVRYmz2IQMVbbsP\/4KfbxJlpsrl6X\/vEU4LRm4CsAtklEtsV+OSDbjcyWmWaH4aF8yp89vXx6+oIf9yglDtYBoxQsEs22FDJN6WOELzUn6v24b5r2eTPrr5+TfzLEAiUdZ+bX39RbMgNMC7EGSQ9SAYnW1Fr1QdDFIhhVen57i6ly\/gtrT9ROrPtXrccqi3NvIrLTi+o4as5VTIgsRGeCYyoI1hTMNf2S0yueWR+BnVGg9FBvnoyzLP5X6twsgRK1vbtstZycLhj98DGfSaTya7MkuoihbTfCn5lgfkQoRD7ZyCd+xbip4+4jCcMJP+u6xH50b8Tx06ga46TPqdqT9lmwvXKTCjrZJ0T3Zb5MQZKpd+zJ27mY2PyKp3kNAakDHFsLAknSl\/UWJ+sRFlgi2Gb69a7qSzl8sQsH7YyGrossxNNHXhb\/9VwrfxzgC39d74a\/Gz\/2cpJlIGIN2s\/qAGwNBGD63\/voajtpTVJf\/JwIB5EFGTCL+pIEhedjvMpB077KgIbkL\/nBPndAPUBXI9yyYt1Z0nQ6qB0ky00bk2SrOWfN8mX39HNxLNQVB2\/F483NFNThUpThcodqaZ0kOU9qAebbmcYUCANl2ftJbHnMy5CAAGwN\/jc5SuVeOmP3B82m2vt4WXH+ypf8qEsVR2gdbZO27BDxYS0ikEnDrp8bCAezS8hM41sQ18+vlu9EuiugsPHowgujCGf\/bOZWPa1\/vrDICcxNYf7Nz8hedGyVZgzGmTuUCd\/WNnXUETIIKrbpFkFDFkl5q8AFw6Vfq7TG6sX2oKqnF3xU5PCikR7B78p1j1SoEJR4SuIeDNo986UbC8N+8fLU1eF2u6RT3SH7fMCh5GbQsKdU\/Qm4QRNMGtNu847xCpeVwOn24uXADTNt2iVEFQMs1J9fCXsGR1rDK+4k755ZGsDl0iGA65Ihq2jaSDiGo8w6Ah78XMwKL1NpNBjXO1SbNfTlfx0U0wJcNIAXH7iRhzosX58GAEjMw9VWEz2lIC9yu8dv+32YX+Fi3jWCbUIP9bHxZR6g14reDYVo5pU6MDnfh3I184Cajvg\/PSj82szbhC\/fCKW2HasX9x2wBeWChwOe4zjdR5IIAlPVf37Wba6KOILg8+Fu5qFpzXvikUvfiKlA15vaG7\/6VcPov1yYrSeWjMZVxCJ+3308vZfmEn4ra3xnaRIvmSidY+adw\/UwcFKmLfQPgDPOObjKGjIGJm1uNKeCvQGwsfbY9m4L+tU52G5uEf\/iei2N1UatApVM7h6x7wPoO6Uomdd+jN23Y8uusaji6wQaLjtluR4XwZDzg26+QuUo16cFAwQngN5c\/gv+M2XOePYpMtJRUeZLDnPa5\/lmZxcY\/LrQrUAdnrCtPFWpavutWeht+vl8ivQ13YIvjIwnXXz7RMkQ6P75g4YEmsTKP3x45plDKqAYjDjvMJ8mwnqfIC9Fudtqq4fDdO4wiOlK7VJKbY2dzJ5F1pW4p7j65Wb0xnjsd2awp0S3BJchiEa8zCFaJVA8dBeLEDaWLFX6I1bZ7cJEeCFXNoTuX4fhaU8hRsNyzSHEsQ5MimquwXdX7uT\/YXdcbZ4TxE0Xr\/rThrJTa\/L1X+1L1e4L3EpW9Bsqv1S0JUOfO7WLL3gAsW0RvrvkKhlo7pJ6MCSN+dyknmtcIv\/4qrZpnUhvbkTeOC8J+pu7uZ+05eakX5Hb7TJRNNiHtmvtxyoWZDewxSMhF12iqm3\/SaSUehobXAamyAdZya1jGuCasyBMNqz0V0TIAQqoMW0dYO3ewpWBNpZt66aanj7iL5gIxJclcb3RBMJRdGf13G9\/JSE\/xL3dreERFOyP7d1iQA5k\/dnYy1kTXtPHTFcybPtRsfC5kgrhc76\/1MFiZt2cdmSdx4MjuOjInUZYwmu+kAOJX9mQlkhZyG3gwFNQStIEMGcM6E4AbhlgYhMm68iCQp3Mu0WKSSWa4zsCm2A4T4c4IUtOvzaFtpLUAdVtL7eLO36r+c06kgqXX6px8gB7ykqgU3jp69ZhAkrdmNtf5geq6XWoJGcD0uh1mU7VfnIQdk17byUVt4yJiV\/v0MpZLOOui+nCYcIrxpB5zeV9zFQKLKPq1aMlLgXXt39XsRTqi9tD4adqx4fahQmIutOSNFwyMRmXlkAGUEp2f8SsDSOTp2N61r6vrk3C+TG5qMFwp1U5aCKcJSE1wBu2IhpCpdlsXT3ZHFEkn+WL\/JMoYOS+aklCN+oqXSL56ezTFZTbfWAmb+2T9ibFmqDiGi0F9H7xCKIXSgDyvdfGV5ohyxY8XLBoND8Mbzh2kHiMppTj7ktLKw+SIALZeYLV4lh+ty\/ZI95anh+PWqU4ApPyxZgz8DI+49elaYeSXwUKfcju05c7TycHVjnfKogH\/UfZn7nhX49hHUyYCN+6iQKckQizNyZbCnqBJkrVOXJVPgZulnUG9Eq+R3uy\/2VMeGKnbhpEFfTeAwjeU+N0Q9eKpI80DRGm2ucbXEAWK4AmV0QLq139IAnJAa3fVNtcIZqkC2HRD+ntwryQ0rdp8aFoXJoJdkgMJYJ1xy6ZIGMe6qtVlID41iuJxDZbCqXxebi3zGJw\/O4ZtMFVOHq9avqsS71XbcPVhNFMLbiZ0\/tEIJc1YfptdP1yLwCoXq1T4BvBmHiOv92dRLmbVQh7iq7rNp8yqS31WtwkVhI5Y\/KD1EEUwAD7czY1tBDZGdVBov0LQSPYVrgt1aI+PbEqhTIRh7T1T583BEi\/W5zClbDj0\/FJlJmbnC0b36SeFCLkRXWLVEyun06HAen8JL6mPRHKyfeTx8gfBCrHCk2BaosVjtJacvhTUx1Nji4ABlOiEjyL5650pYuF7mzlH0qa0vDSnD3y6VEmuUGys5hiKM1fxofiM0VxvbQi4rNBgeBY+3g7Fx9FOa17LYw61ePFcjATL\/v9sQI+y0PjyXyoCK2epl5YfC9+VAhI7nDbVqobVBFyJWbnMDsRMfQvAcSVg9DnDwsZKcOrkOeQQ0hjQsg4xleQ5j9isGnXln+79ir5uOC4QcDBUzA0ozLLPck95QJq0p693S5HkLn6guD4Y1\/KBcd2GAF54g1AvT3y\/O2LMmhwDBB1PnxAep0NEAqhWRskGcj2rqxu48hvTTeHta2gz5DGU6bbwBax9leFprCnZvBaUvNjCGCYZFsKVG8wdtDR3EvT8WkxpKwdGH5daQW2+H2X1Uns8NbNzBP52923sRpVIdfWb9M43de1+o6zhNfQzwo\/Br2Mzb1kGjWUAFqXfVfFQlx4LU4TbRyvPgGiwwSZ2DnnyDORLkDkV5Zhh24g+ARQHWF5w8N1Qv8nKpYQmqtCq\/aRWSUQTUQ7TSp4yaccr1ZvZ0\/L+Hs3GLYVmCLwjUg7dHV2+0rL5e9R\/31xE7b6Aer4e66nZp54\/1HZKYsKReqqdRLVSjfllwFE+UZ42chHGTjx\/8jHkHmWZRAmUjTTZnQ1ahkxuOpIYgyamp+gIQQrTX8CZcj4SUJY+BQ0e2wFCCCjknRAYWzSrW3uzQddDhNhTu2rydpvuKdSf1lfVPu64N7GzD1WjCcbzSfwfIlyUK+x5\/8nFNpBueIGqjU8r1IA7vK2PetiHiv4eXNnabrWxR6NFPFAG5KpP+lwsQCcPar+3p8AalzzmvipcELAWftl9boUCHfD1W0xLqO1Vpo1ySE5WdQqZhxkJAChXCSxO+YLpWpLugRGDrmWCkyb1AO0JqhHVQkpUlTj+w1kIXHGUWQ794GftyNC02Gm9Xqy0xKpN55BV327X4q7w0lraO\/r4nEAIQ0n2TRxBCk5HO512CDQ96fnHR2zWW2u+n8vC09MuI3COvjFiEPxDh+0slOIUNh\/GUKTNY706PFw0Sx+FaLG+ticEZIFvq+CrvtLYXN23TIcdAa6EaNmp0ssXMtn14eVKz+jB0pwvZYCWUDhqMdBU1AWDB5NJe4q+XNBstvjgF7Shx8a3Oc8z5z+wwc6WeaP\/k621F+eCZ+RDAhEAo\/3in6c+5SCO42YoGvQSz5jUWz6jeUwpYEGt9SmBmE\/wDvrWUysnXlAWJHsmI6hK2WSE4WlirDQctriHkkV6TjconuVX0+ztLU53RqVJbakBPQUv6Bowv5dqOMfxh6M+mz0O9xy19v4tZbfR6Cr17kMhCrW1W9OCBoIqWsX8xMtzxXFZJ8dA0NUUWoNkLLSehA2GRp7A0uyhufUoOflLK53diOFZGFuwrpzyEZh8j0LX4oP7uLsAk4og+OLOfe01t3VaKQbYvLn\/5lTF1LmJ3TWWmUVtLdNoLJLPmTUu2BShJv9792a2T307FOIBg5aIpfvkkECF0WAwybgSsmpzPH+pgfSIACNsdYREGY1GVxpFPLoJckBEGDEKrnx1ks\/YT1w7IyjFPdrd\/Iyc6zi5Ky33AeL5UWJlHYcBNLhPaBTCpr412UPckhjtsIc5vlnwBFMQmj\/1MHki3LTTLCYLdqGjWVHRERjC9pC9gdkIM39HBQumKZuHdYo3WAoLau\/3j0xynSktARzGuhGpSX7kS2ncVCJP3wfo1QavcW1BEcNnXjWr3aswGQp\/LblnGa+E4wG8xWL+0ysHVc22MqvRaDhFYnWBYtPTCEAaUKfaOKGZkzjOeCErJKHMuQlQJLMNQYoYG9+7DdfMAzrONMD07HxSgozgvIt7YeUPGQMDoTf6rXrXjJ8QWV4W\/i32xGfE5bnmvz\/3SesfdEmUypZ8fgfQsKCONwcbACVG4GAdLhvZbQOmYG+EpxJPtfcLdb7ErHKuR\/WhT5CtG35DvzbsyG3S9r6RiF2UI0\/WjlFLuqolaVnX\/RnchGnIN0vxQjtp60U+ABxV0cd8NycqzXq5XBKybMMNkWSgCtu4jo1HbmkcwI4MKpO7JwY6T8lblhxFOiPkHEGCtcWG00tXO5j+zDEWqwvqlF6\/afy+V2sAsAjeUPKanTe2SJnPOaCm5a7uQzLt4LcjKFkxoSCi7M55jnR9PMWEz+sIL2flmyeCn4neOV3k0gzlgxeNLFGGAhiKk8tuT5ssp10qZli5nHpsIeTHMf6Bs71M5Fosozv48xIan4visCgNUE9Neh4Pz4IMzKTrFB9R\/QFRK0kyqm+rstqKYqc6GN5BbBIPaTrtY1y27yDWB6D0ZNoOqSP80MWYRWcZ4YqBxeyaiO6zyqgyJNVSqhAianG39jTCVthYr09rtlInKl7T3geKGguTLc\/diQUy9O1oHxMF0itkJ1Jskvs9yXFz63hth96SYM9MQDAk5hZJ+wi2WqY7fdyKxKFj9LZuOzmsx+j4tgRYBxfAf658RuZFIl694bAJ8CIzSEZlLLSCOa5pVdHhJGsFu0l0jrK9EZhdu7dCMG\/gW9Lj6hof0KwSNSDl80NVvrOGTx6I7YYy9Me0jjIvqZ6nNrDEaz0ncjd1cJzxgxe1VoW2nxdSesKl1RJ4dlxMiMbYy\/2i9WEoXjuQWRDyFdpa8463D9c1X6UDqG8FsKSUpO86ag4rK2kTeSowXD\/\/Y8DQi9qlsfNf2qvXm6dae+SgEY8Pas07XWMuxt3D+sj\/lNtn7yq19c2XGBpqqErOgGqzwmyk7huH4\/asrdL9+fTJpc\/nJmH1Bc90HAtwyhPXc48t8zhxKpUbKViSMeefriDASeX2tYfqBe1\/q6YxVr1tzGVtN\/0SHdoGLU4o8mvYbggRMiHL+HBl516wF7s63to8wup0L1maJH6EfPIbj+glYPThUMEar2ZMDD1WZGC0gcDqyoA9i3bEThLgCw\/j4MIYHXyM9Z+tOm+od5CGL8BV35vzzP8Yct45hO1LngjgUaHqjlqc0yRzp97grFWs1U4BOaOA69lnUWrgucLWddKnoAoU+PhJLOe+dq8uMLs6SPO4megCU5C2eoBWsfcoXf2lU1OYz\/MC2JFb+gkyTqKB\/L2k3J3A\/B1JqSgFIkgDHuD3aFWj63BJQvVvgKI8meripI\/T9ew7PadvccpIzZySFhflSi2MManP55mCgg13sH3ZakXM4QhMEwz723DAq\/kaMenrrKhWsEROeFJJxCBTh34nz8EFjDG74BDgL+Ho1Q7zDDZ7THtxPxgkiBT6hXC7YP6qbtoZqDUgd7sWtpJC6BENQ4smqkmie\/PRJubmuf6i1wZUxDpz42EOhNAHCx4Up4i4tsfrh6RKxv6X4UxY3N7+i\/BClaR7XgHX\/TUoWwZpZT8fenI1772ai6FEL11Ccb+UztpeXHvht\/2XJTuRrLrfU7SFlRC2F4U5fZmrB95D\/VbsVB+Zd8Y5fPfApWp6+at\/wxQS98Z0wiwE94QJZm1+vOJdVNFQDIxaUrZOwt2VQs70SHZ+pXZTcI\/rr6kEkHmN6tCpddQ\/Xf15Z9Pf9TJd+crrD8oSxupV9Ta9z9IhF9fqBfDu3sBl+2KWF7wxxadNHqRDiAOyA9lOOOswmEJUrXrnTALhBknVD2Au6oBDzgwZVM5LysVZRLqhzZh3CdoLK4rXAbPKcT40DwgtOWoRvTHkgzE8UXEkrNLm5dSy0ui53skhdOmLlXDVZyhyTz1ajEpmh\/VvVveG0cp\/0\/VhfeYWyEUzh2sxtBcr6194kjk5q4JX6ZA6GBnAxBQchu+dA4ehDRH14FpspXq1NuHFhJ+ZJltEZiRLVPihrRVYjo6inKJv2oEFjdeOct1RRO10YE6sofmQCV1saJe92+hKPNYA6f8y2V8hedWaVyvhJWQGyKR0C4bCszjELcfO3GpX16zl29YpGnjo\/HD5eAjSBTEuQGRmjsNsOHZ6q+6FyShsAI9HdL1NLOIwLONeezCHDDgrRxahzFud\/H1APBz7yE4P7abiRwh\/VoutZxbqTIBvOpYEMHTW5QD5lFzN5uV2dLziJU1vqwRqKz\/cnl5PTKl8x54Wfoya+Nr1Afwll4FX4bjGEGUMpusNIhcGN3ys4PMhafrrV5bcwHDGZjS46xuZ7UD53YHbF2erZd7LL8\/o\/+CybQfNZfdsLBxC\/2LkAOcNN9Rlola55J\/A2MRP07t1L2Z3RP\/P6C2JaxPwuY0qZZtBtAw7crcDD2\/0ws5Bm3D+lnv\/zrxBHoLNbnGHuN5hAMdbkqfAMPUpS+34Up22YhYe9tpCnRIAUg+bI3Ku69kknzy8txT5Y3BsuyUB66Qzs5Ip3XXWjAADqwUdAybOzmF59n09LKk8T6X\/wha2lLtI8BiY3Ji9SKcjUbrcdojNC+Ibk3TnBCb1SrTyK1aBmdhnxs+nkSzOsIYhzWkm9PxIjnH9sk6m2vfU9lDB4bjSUygNaZlMvx2HpLzVNlYeQy6Lz3sGOxDtf\/Le4r8TZPTsZ\/vi9mw5NonWQfnMYj8Tk60qVeUK7PSWCg+zL45YKr85OmhvGvJxW0tYBjCyeJWCp3sHER8Riz11yUdILs2CRC4wMkGsl7sFe25M9TB8KOMzWAE+0IB4BF7V8xY3p9eyi8dmG\/38Vb+dvWZso=","iv":"b07a696c1cc4a1ed56f82abd54e116fb","s":"67c5a5b2eb767265"}