What luxury marketers can learn from Dior and Harrods’ partnership
Posted ByTricia CarrOn In Featured,In-store,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"5a2c3b4f5a2f2dee3aa799bb6488da1f","s":"f3068e0d8a196dcb"}
