What luxury marketers can learn from Dior and Harrods’ partnership
Posted ByTricia CarrOn In Featured,In-store,Industry sectors,News,Retail | No Comments{"ct":"zV1DhLTRcDXlZPS578ii7m1SfZAJ6oQNdDZ3\/Ef64a92n3TncQ2zxKzzDTcj3yUJTC24mQVrmnWYc5kmVoaBXO2r0B4tA4axmYm+TQG7ZFh6ye51hjuKfJHMmM\/R1I1ytxrt2RrpvK0QsfAwVFnSkhFQ1F1b5QnWriIgFqj5rbG\/i2ZIwGFF0IyliOkhEssbwoGJGk0yphlpHNeXs1u+IrtLxycYXAx8rPHWJs1wiOWiJ0BELANzXfY9DkFVMz2t4qshTAlj\/P5an4uGX6kl1MlCaaeT8ePO8QHAaVWQOme4dZvqVhgcqMW0Jv+cInMcizxv7TQvZqzgMygPs7glQBmQpTAG7jK55L\/PnqTIizNmXhWtvXWSJIp1WQrOcFe34ovELX\/6HCzMv5yu4to7qk9G2XYk05HWnA84d6enOrcWpMkv3XIrKf5Qmiwk89zlbzXJES+yxNGrme7wR6MxDaGdP2I8wj92etcxE8PiwFhbOsF8vFO6UEFVuFmi6suPknUIyetugmganjOhtkExi1ww1mISSna9hEm0fNqYbyq\/pkBGVyh\/BbCxZj+13AAWSD9FxTski9EyY7EgZnbfTAQiABVYY74XKO5J1R\/+72Ex3CbYMYNUJDXFCuBnex2nzEJ7yQduBcUZiKkGCMPvz6fVfCosYRTn+WV8OkmVlvRtf7GxzXti9OzOZC\/W0FjRv8SjZHQFlM8HV+27ZRG5LzYHcp8QcQbcklqdV1jFgwIpYIMqB7VwCNfSh5L\/VEbNsPkC1QTk2teSzKe7c4rfqDX37+rO+fMI1OZgENvgYefiKg\/\/rGCgC96gRlnPeVIch01FkObjAGrVXbp4pkXuAWnDGDxkTzV5y6cr+l4frlg5hPAVlO2hOAjkUrJ93iHeEbBEAiNel0fcpKsz1hqhtgKuUZVCzbNR+b5aaV7N+qP8n+opx8OKWMOI0bNwReeXn1JDuyXmQ9wWPaOunk4QhF84c31G4dAASxY4DhNiPl1Jvy4DcInWAnZwEzdf1sC1H5J6dKaPJRyVtLftXMgNgMU4ABI1oXbIUrkUqqTL05Ggy3tC103JMUOD2nFsm8035PD1wVxRplWDBY5eU0Gp0Z4XpTj1FeMBNa6+9Ffu1iW9H6gVnryIk3Myywu8QlAr31ttuDz9ZXQNjBHmx4HIgNgyjq1sAATXgf0PxfMrNjZ2eaBAEDNXfW2KFrD3+vGC9a4zHQuN8EbLw5l3GJ0XPKUcfUzCeSsKxV\/56B+LYboTZ5APInHYk0HRms0lNNl+XhukJxNqbDIidorg9mv6oTI9mL93DMvDgXrpGQjR4UtDPUPRAvV3ivrlt29sW91GlEfb7hca1qhlZlJXNpG8LErasCUjepWE5avS\/lgfmDnwHgeh9mxaUZmOAkYX3dGsNtZcbI\/oCSVRe2a+hgkFTq292O+YEImqlm+04RHWvgAsE4q9JHoMG5CPjJl6ToG4wUaeS8se3RYYIV12NEA3TGMZkqcSlQoHFex\/qnCJu2JuVIsi7YWEbMFVstGoTxxopPzFlyODvvi70fHpbXklmDzJjuGePjAESTZ1faM2qVwX7ZVs9Bo0lPy29emSvmwBs7eAZtFyNsVruwyHD3XaLccjJ3rlcHb0OVG8QQ020Qtmq3VAB6mSWnAJkund7T2UFTn\/HUrdTp6clIkEgJ8tOqpMgwTGP9hvSFedjPc7Wn0YZMs5mQ6vop8t4Zzd8EyiUhOGuz8kmr0pJVFGefWgcSdqoOUw677nUqeKV2N\/4WslDgI1GGlGLpeJLdu7UzAFg\/NxwekqVElHCR+FlI6Fx+UtIfEfAg87NBhc7WKB3sBYw1RlWDP+oxsEhnU6t66KTC\/8AdZNYpC3rgSPo+0PGu2KQgPPunVHTypnukHa2fjfkN1R7ypSsTcxWeFVeII\/Vwzu87HJFl4JRHo4n5M\/gYiMiJhTsVCSTIMUln\/MBuzEDTSqB\/r7IFnEMZm8skxKMEzha7wTzEK1zleHGaHjCXcxyv9difJIr0rfgIBlOk9bJ6abFx0Cfp7yoLWXhNSf7a0NWog2nXl6Hj3k6sk3tpWGy0EGR0gEifJcAS1wijkCOXuDFyAQw5\/CFViVaRUOXWg6pOWP9nXp8bzIJAV5pTtNFX8TnVHYO0u0ZaBWCpbpnGSo73DkwcB24NhS\/yA\/0HqHksDx3KoC4anJAviUQJ+gVukAyA7+52hwJ+nMaiJJNFQ67Jik1HemeZfeY2baW\/F0dRGqF2FWh2ydDshgaz0gIxzBgayl5XZn6h+dDSkGiOz5MCzAL7wgA\/Qvvh+YA8TIspxd52r2q8vhqyGMFUdJ71HbrO8ssqJsbY8H4mAZ9+8gr7sBO1PObQ5yzd3rrNLokoOcP2y7HgInoo8HV2tA1v\/lxAYj1ClqGMsge8Gaux7uNAzUgLNYDBKjVR39tdeeqLEypX3mlr\/NvKh1EHfFrFOsxn8D7eVFzbQU3MvJPZcZkwGofc2QopCuPSHQffJ9s4jNGz5olUfls5Al5o8eZ2AvgHEh\/OSQ6R127Ej\/YaHtSdJ5lWZD4O\/ZLAmTuxWP4HSnQr79DfV78aor0BzZ8H6stguVJzScb\/v30Y4sxL1vX8Xn8MgcGxS4ErPEKS\/7rUgdND3+bK8kthW1xp1fwvJocgMFxVPOPcomquZaTO9pNi884Ec2dgO8AlLuG2zEW4wcRvtf4T6LO7bOjwvWLHfn6CKVFa9ZksZczv1IAK7uwHm2ts50qRuZE0H60A04Nv805UXhNa7ekVyyPUBLh0dGb\/TH9k\/5+ICOXyxHHE0C3ahsGegEfN5wXdZPCJhlVdDgu9REvFYKiEZP3nRw\/dW1yG1F5EDL3jjXbQe211ezrRbMxZKEyteqXi\/lT9VOUdctYSkiBCVZLv16YOcA14r4BQrv6hJAY\/K3K6RWFESf9jBJ+TMKuR02jB+nvC\/RpJkkxz\/izcbTRlC0gJAsXH5jm79TSH7j3SIUaWwDjMUsA4coBf7IgLy9Rua2Vs1T+ROMkJTIkAJTCGZrFnCOb9ICI8zmyVCaTAbdjv2cifGDGgx9N1v1szgJPDmbhTFaZ\/MIp4oahg4Z7YWJTw1RiletPiPg8NgnvIGOsOS5s34Y5L6\/BWmtE+fiviWurpMqRXwTJW6XPou9+KP9SrZ35O0O0xNhCKM\/EY\/43Y2Kmvj4I5mSnKObsYADqrfspdvEqohkrPdcZIMPyG558ZHRlibt9HXDmOg4am\/y7G070wukCwi1Bdfaav7EQBWhSMAP8WeuYz6fevMAS6WJC+xiLnJiigGBek2H8lrgc9YXlM1k45oCNvE28Q4VGSrJsqEmnnyZfdAjMonqW1ePNHZyibSnwSnKP1uXyk0FdSzT\/2GPdTsrpw6hlmn\/dBSLAfG2J7aafNZMooN0Ut3xIO8vEgP90VwRHPvVKASzvjTgGKytZhfZRQ\/3ma+8rqS6UgnbHbaSut5AkJmA3zLxj3633dDFnwlDUQXFrMh7Tb8fFadHE\/VVEjd5OKArkWBAv1NvODVKcFIgMkV+lGwKqvHZhRag1rkVZnsAzpFOT2SzPKErNBJ4wnsnQPNxqjxhI5ctxOcBEjcjZo9xbjmci+\/gXCnO1ybXv6t4knQjEmFm8PLmIs8gTDmW5Y6RoUGpusko71ow0GsPF6dLc9qwISENlcislJKremdcHY1fEOh6ux1Bx6hZotD3kUvXLZiZajkQonJ5HqCfDyqVOxyjmq1Az7+51ld6jlWGjHIBVsSyfL2r3y1QYxptr9qSZiweA7G11AjbI0ce5iR6Ghx3IXzOxNp+5sa0gH+mrtvTmGJFYQVLCd2Adx21SeF8G64IaAHuBP5bMN3YF\/6zZw+T+gG3rR7VJQvosKpTFygHGoxkT+VzqKMOJKica3dSXysO\/Uop+7GDTPjGvVJrZsebDmzh0lAOKN0C4ujtjUJ\/KE5oUmC7nQ0SV2aDItZuaEADdM7DfPI5JoF8wpar9wgoiJ8EdkXjvU4oekzu6PgSA8Uq0JBB4skchMKbC3+tKEP6hBRY5BDp2YACkQjexS5Bu2Nwi60EqWN\/Eq6FZ4ZVX7iuIX9GqloKisPtWo6KeARZoKwZkOPCgY+z2dbB+Nu5d9AWwNDReh7ZcwjAERaWtoSPhRCI7kKysTYX+DZlPd1jm0vibt784MfBVAUaNYUIEOOYZeYWGlTcivkXC8mqlHYyvwMwvcPK\/vYFgzstAo3zdMCiqyqnP9RJTQvMZzweD6G6MnFzKvN353jvHTtV+bvRceoSRSCN\/57XkoJSqYCPaXIx\/jNX7naShTeNTLIqk1JKrJ0POSSKxgOWleeRaz1qFSznk4AcY8MpkLLgI6k6Yza\/fwMGljGZZb0GprU8HeYnxN8AMqZqmG7PFZrKhplGCdORxzFDEwR88E3Y0oOJH0Iyn1sgYWt0M2aWtNQX\/WsuKMjlNqaStPliuTtWxf+TeMLW7QXMHdZmCsPCoBM5gw5DBskxRwV5OsVSz0HEm7rZVgpI1AYZNYgD+wOKSc0FuBjpSOgNElVQ\/egE4VK4B1ZZG1dlVl3vj2ETa7d51zw2N02CoRJLyoMNXIJdf6XRVpa0vuhgxm+HpS0zgVFnOfHevRsDCTIzmDac32clzGDvX0v4MzZ3JC58TkxPOoydn9Y7G96O3AwvDLO1VgVD70xfaNCkSIAjTiThuQZmrk3IT6iVK7Bzp+JlNmwKR7XwHVlcgsj+jDAtqkpCWN5u7viPrOhWHHJERpNrEAC0DA6JFXK\/dkfEuyzIyBshi6pfU1oYeOqZd021cWFV0e7CcOYxoAYjgEu17pptMC4m6\/RKl50azeFSuXYofa5aeL5I5PR9JSwNOAXriNcPZh1Wv+E4LF30UjVUGS9AUK0\/9kgvUFrPdeU2osJQQaUyGqLQPkpWKUWXyYZwXjRivGQkLZRcrrPNOGTn5UkFP5qP49QmDxGr1jpCNnCQ6IcXIa5VGHaTBv5rwLWK+bqG4I8DGcJUDWWRUHNySa3dLHwfWCD73DGQzxa236dAhY4SaI8dDaVDnYEjJDSC0mZZzw+hOaSkTH9V8JBpUGtTWhnhNNWCrvIwMEY5KQEBPqi8dSp2uoyOrXVlMCR20eZNYokkx5qNcIkJDKWsMhzzOwu8xRrEw6q1x48MkzKwE9Om0caP0oe9dtX7qvgnMzx7kXfc1bNm0cqxRuVn5vIfUj8DCtrDuxg8ED737Pm2khkB\/uQYnoN528Pdr+u30oH8r4huhWuriKzuQoa\/Jh8H9NcizOVeVXaORxHXKp\/kU6S\/BdzleC7R0E7PtNphtSPUKRWP3O1ddvRnjKwp\/Qjs\/6eXCAuzL9xKAo6chYpQdVPaian22Hu9FKuRPpbkYY7jDkYGTETrklL7ouMYf27q9MJvYOkUQ7iFrBfxD3O3Ez5i5R3\/EFOAmmKjUlDxFTO2t3nX\/GImgkgxtFu\/qlFtd2XbACxRdXWdkZSKsleJqmwFUe9zSX24MD\/WOy2LAeG8Iwtbf\/wnT0QFV3Rva9zxWbJJ8ulAFNBejZTJ2v9wumERd5v8gX77FJxlvP\/caqP3rjZ8Zt31yhsAGhtCmilFpt50oOeAquZj8KT\/Cg0OdjW22woZQv\/yRh0aMMfZd1jcPj5bD4PP+oi27jUoYtskpU5+bsPP51aoAWDoD6QgLRB41+cLY222+KjbXfknh2V8TTeCLMoMRCdWwh+9ieEhNrOPVgHyhf6fFDS+FzCiqHJYrpDNQD8FUfbtyRshNFZ5Kn0ihduFANrC\/tf+GfS3TaaS7aXPXKmpnK7lYDxXbQk6LU02u0Qqm9dCh2X1LvA3ay6w3qpissglQroReqVir6a+AOmTjC6nhqSh1jq+AFzk5sU1xRUYTNMWSA3ZO38klFAV5C97vR98mOg158NTn39xJqJybe2yb7BdUy0utYfzqOrbD+sTVUTWRhQYo87mlAB9RZVbYGMiBYo4zEqmc1KD\/PKKadAGcZyY1xn\/njv9SSYE6cp\/ofozz8\/8hxHPQckN1cR0wzv1bnS2OYQskB436GnDaL7+KC0MqCCKeb+yZLPc6Yluq88NV9AXg+bJaGgktQi65Q0Jw1uGBVjj3GaGooywcFRitYsGV9LjRSSjam8Vt4sZo8fY2gOOS4a0IR2szjCpPgweV7VI7RUKaZv2\/KactAZjZDNejcLqQYAfWzJmNx1gbPeO5ilAbY3LqymH36FcSXnLZZmlhASbROMJR5VApmpfnNH0rGUl\/0So8gGv4lrhVlORXNFWYT2h0aK+8KQd8eVKzYR9w5doepa45BJLdunaGzT4qD59j178ynlbyH+IBb1pAG2xaHWf8reLWanoCQ+IlM9RJaQYcN+MObh4eWABZWVLpJjfyBEMegPEg+DJIYq66\/ODSvuB64CjyIiZw1jBBMq\/6VQiT85xUZceOPVBJuOjHXq14LUFQZ609AyfOry0vcMiRkSxKdBTkwMPHmOAR9R0EP9+GFOOWbeoyPzmeu46RowmLVKV1oMun03d87xkN2ZeYyj96YBtl8MrAJa\/OMg0LyYRvGPGC2l6iYMzhUJPNLCt5i4gKXe5ka4nIE8bpKiNVj4oVDz3bXCrr6am5qAZq83kZIqJbiVIm\/D5MQb6QplI5gyy15jPeO9r2vMxsHIsLRtNLU4ygpTYbrd\/s6i+KgaK5awztekvp3YRitXNBH3yYEJkYl4lvoX0R0lyi5eurSfESWtPFwoeu2\/7NuuG6elVrlRDNOz\/a97zCkcoqe5JEBK2c+iprApnm4dAAfygw4uLXRlkzoZBOmyQBr7C09Sptn0xRpL1YHYdUCEhvzYcND4Sq35Q8zg29hDNGGgxfh6i2agtxRiEbTfd4CzDRafn+ejB9OaVbSfWMdJZJ6GucJPCJpLm9KJKPiG1VuLOosgcFoHvuGuIuwb17rn7ogDqoMV0DKFdYTvMrkbva3HREBA07V2jnK7YufXBzU7DJE+DQUGieIVWvMKCHqwGPzaFaKDBjRM1AX21acisCXc2gmRO104QV9WePfX\/tovosWGA5om305KQ7XbwzoaLAdLVZj6fGoIxL4tO\/T7RgzG+Ja1UsbWSS7tu1ClZPXFg0aItrFafUTG3DLE1qvPpjcxNjl28liXMlZTfbWLvfcFLCYWvTjvJsOxtKfhgRhJO2JxrpRSOC+aEUm+2DOc5F\/\/wSM74WWX3TFgqBL00711F6GE4C5SPb2HYT2BnmAprG0g0xeM0zsAduMtbSLP04dcSNRPoiGB3u9jyqwLo6r5LNhUsmy2Po9NYMWoS6GsV1zdHi54vQNu6fsE6iZuv1RDmyNppCv0\/ADnHWMsHo7a0Glg8FKCm2GQPyNs6c2GvUYWNvr98NyT22kC\/vjtOdUE4I953dvHoQCAIrt5gIvLZlewzLJinBjrHixh3209lXAa4OdAGSiKidRDmbOzj6E8FqC2W4KMLl3XHNkz326jlCA5oEfKHdlvoGgU8dWxeHGlgM9f4w4cfqwRzlcQxIpnJF+aXUliXatjUura7JFQYiedSPys8hB5MdFNsw3jc\/kxuYfru3RZzy7nJZ9kWDt3T530rCaBIN+5AFZgtOG1p5L+rPuX2eKZ9Q0gG2BiSKWfV24bTu249V4xqdWise6IyWVSbE4sP47MxMsYXXkdy+djTGBW8jfakW9iBJc5O\/LdJRiiBUpKcbqoBZ+nexHY7ixwny+NZw\/qyh0JgbrBHq560SFfcSIug6iIs3MBbAns6\/ULx8sTcnnDudTkz5gxDVkxc2mttd0\/K1Yc\/k\/r2rZTpjRveI0aeFSvSKcBdNh0J8W\/oCE4hB\/E7LoBcuZeVoUr9T\/UBj1fXL8Y8xXDaqkgltlWCZ96N3Gp4D7J7kDjyNnwlNVGLHdL2VguegNkLenvbYfVcMhm+5AH5KVkP5RfydmB+DVfIICmi+b5havT63i5t3lwOLn1fMvMEKBbuxzG9cSqgjrqOrUIx6M77HTLp1T8xK++\/Xt6urLADVYvX\/JrcLP8YVz3jBunZxw3RZ3ffCmWo7HLotKXMAIjArzuvioZqQ3qRHGac7+73wLg7MJtY61bcH570DWOl67iJlCoo8AFzEhQFfUt7O8FOCOwTNp92hT7OgB3ZqEvxei8Ekw4568EVNRn0svZ\/MojzTVuJ1axdO8Lei0dfbKsb8U5QzyEklPI85NeopkO6JCbI4exLdRdDv0KSgGRR2GGwF7FUtu7BgUuZw7wHvOl3Qd3vZyJxH1Xt3l3PWN9OFN5yk5V\/l4goa6wRX88fg8WlIbfHIMqoqDLLo3ohhJPfF2JUGnSTlsKlOJtOmgMEMtqIoghT8ZxCKi5dn4LPZj7lpNixGq3J0k7cCBh5gSGdXUtkEYNjH3\/CIBk8XJsQ8HDXnl\/z620v1Efhjn1DpvpeRuvFcci76wDzrSWdUyt4LRerHmFuvnVSlR87+iHBaTjwmweEUHRwkqivAJbvoQCxgPcrUtOhSgiNah6T7bGA9zpw4XEPnGz3YHSPKsFtj4duJIkbQedVDfpsx3vQF652U\/LS3q2LHlxs1GiQPwTv86MJ9Xl6u7ArFh334\/hCGKqYFdp3o8aoDLr6Z9mNuwTzc\/5W7LnKjKZirTehesP1y2qy7uiKGkWUbIlsUMd1tiw3GClfnbPscRZ6cy8YOerEkkFQnSw1W7DXTTt6GaBcXp6OHfv\/PPsmto4Iy4U6I0lNOPrD65Iu5GoCOjLGkABMp4dRt+Upvw1u7FM1ysNv90YFPBTc705eBnaIXoJgCyhqEO5ALwOoe5SrwHJOe3xVInOeDkeOb52E5EV8y1zg42jpubc=","iv":"3a2be2494394a1a0a2461b6662f138ae","s":"9dcccc79208332cf"}