What marketers can learn from Southeast Asian mobile commerce
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2edda0db7e205165bec5e6d045c4bd85","s":"da3436c1a683656c"}