What marketers can learn from WeChat’s pervasiveness in China
Posted By Brielle Jaekel On In Featured,Industry sectors,Marketing,Mobile,News,Software and technology | No Comments{"ct":"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","iv":"6d22e5907ba0663213a845c7850806bd","s":"0792bdfe6da2ea91"}