What marketers can learn from WeChat’s pervasiveness in China
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,Mobile,News,Software and technology | No Comments{"ct":"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","iv":"39d1f067565f972483c4dce2655031b6","s":"0f77047fcde319be"}