What marketers can learn from WeChat’s pervasiveness in China
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,Mobile,News,Software and technology | No Comments{"ct":"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","iv":"995e5fb230d856d71c882dff16965a4b","s":"c055ca87ba6e3f78"}