What marketers can learn from WeChat’s pervasiveness in China
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,Mobile,News,Software and technology | No Comments{"ct":"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","iv":"860b0d3b24fe927fd15ea6e4fa771925","s":"baddc70d05395845"}