What marketers need to know before building a branded app
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5d3a6586d0a80f016166efda4f08ad1b","s":"891f2ccb2a27a1c4"}
