What marketers need to know before building a branded app
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5a7e75c734be8b9a7c33e1ea38f1e141","s":"90c8f757c09417a8"}
