What publishers can do to ride the mobile ad wave
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e30c255b95e69f5e48257b6a01e7e525","s":"0f58d64055a7a04f"}