What role did mobile play in Google’s unexpected cost-per-click drop?
Posted By Chantal Tode On In Featured,Mobile,News | No 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","iv":"0d8f36e8820ad40052a3ba4c12a9b442","s":"2c7120258f82a9d4"}
