What role did mobile play in Google’s unexpected cost-per-click drop?
Posted By Chantal Tode On In Featured,Mobile,News | No 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8BwIfCI52fWuCebxo6+4YtlY5OYwQGNKHfaMVpYtYX6303VA5mKL\/mmBltLgKSbOWdE85Xsk\/IyrDU0sW46vhARE3uSWuoiO2vTQs7N7l6+MV7qDf4864oZQeMI1irJhfA\/xdeZnew0642kUmjRifIuBp8P2it9VsnjH3yl+flKmdV5JHCviI283KpOfpOTrmlbz+0FywvxzwxwcgDid0qJGrMLRL485M\/PTsdcnnSGt2vZ9+o3PeJh21jWKzGlWWno\/qDWfR0xB02tR\/y5UYDCHWneyw9alJaWEpoBz0xYccaJOc9dWQ\/VLBCbHTBbWrZMtJSgI\/HgGMx\/mbGpYY+OMKYQlD1G3imEbHLgtkvqJuDbw6Rwxoe3HotfWJvVYT5BCjiHH+10PASQPW\/zMOvzP\/CF3djgq1qJUf4lXRPJwJBacRhMN2yP5xd+68WycAEpGbCn3tiXpLCxp3kVuTiB87UrWg4cgYztzbe34VP+l2Bz3T8Q7eFd+RZJI5ikBNV5Qu8zhyKTS14Bf6WMrXakCRRereARQeqGc0IPanwRTDYrMASzgngdsgweMsrXw0lqJxiEQdJGepD0lAdHLbby9BILgMPGnZ+JNDxAcRiRpNXkgIbF2L1XVyfcABnw0WNrU+Kd\/UzUE375Rgey2tZBBrO4s\/gvXsHpXKz1p3bL84kifDxkjHDiKXLqkgk9dHxmxE7YHokBodVISx\/Jr8bQ8yIE89ot194r\/nT+XUfHrxKTcF8B8FsBhCQAqQ4RfS2oxuEW31X3xbP4l5b6XoZ+Wxy5Ky\/HJZ8I2yeh9rmSv8Zy5syeuv6acKQmdKdxXWAEQkeI\/NXMnJyuLBLCQA2KXFLO6cjreLqY11HB5UrPPYYorwtDmG8\/+OAbKrfJ\/qiGSK1Kdn4nLg5S8O7K8XOUrYz\/Z3o34Q2gxMyzx87LWLU0gkSTJ+E0st2+t5CAU7bIm9fjPDL4Afv32kkS+RDSZot6tpDR1V9oAguNddYRWDogrPhRaw4OZA9Dma8+Njgw55d\/fCPzmPQ3A1TqgPhBiX19TfAyCWn1gz9lMXsw5OH8uIyWKhRM77HzRFrlJNS8S+PnNkq3Sg2aajfYGe2q9H5uWaI1WoMGKFHrwRm7R9+odNFC+\/AODdPoIm+mPwZ0uNXaf0bhmbPBmudeZavd7LTLfvOGVD3I4j3GpkByvHUxfoQlm1zyfeFXagajjY5l3c3E9+0HjH5Dn8myt6bRBvSNZXCg00V8W0srgvu134dHd3wYW\/gX0gb3kmhSUirB3kNB3pG1hbImXQj+87NyMNmD1bmpQqv4VmIZ6D9FizbD+W5fEsoSouiHuXzS6QNckUuEeXHUDJd\/bhGtGG25CuxfIDZil8AO6dQPsEH74XnxRZuGAg4L2DiZJlN2+602eFfUmCyikKYTWAbKB2auI7RjLlVoPzLXYExNU4PwKJhxHzPXfLgbXJPXnmnFe2fnST5aUni06ZMPxgNBeAb3utx8vE8nmidqu+cpbPkSJbtGXvXpZG9XeEGHAcWQ3xSMsBBG7uJpPAHDDC7IqA3tKIohaeaRo5ad98AQh\/v7QTnzguD0DvVo38GglEgBiUG1DtBm946F7BH8x+Zl0OOqX359m1ggIew5vx+6g9SwJpMJTbv78BfBOuIlK1LPxqU41l\/CVSerqJeDAyV2o2XIz1Fr7Dj0PGmkmDKg5HkWWqko5TZo8ixq0qu502qsvrjlESEXD6gAkPHa8gwjZUIHnfOzl04zCI1HEBOe3hLZ25G8MyUelY65fQpxSvSBYqGyThMLBXg8S3zlyf0FvfoDqjT4wvVfj8V5PxoBc+P6PZyPVVKWwWLJ1zz4OmMGcag\/DagiJAyz9e7s5cUyuMdg+N9+wNjE2N2OoF5n+QKO9JTGJGAUFFUBGfi7K1L0l88rS7UKk4NtHKz88\/ISDh1EeOxyF3+1Z6eYW+Gr1+tG3zMxIkR0dLMYL88\/AiXBN3JbdIPIZap3q+sTqtZmaQmTOOCs5HxlD\/t1D8galMkSnH9p6FyKrvw19aeewGgMIYY3HI9kfVKh89RaaJOvlLfxFcI5ify65gOrYtufENZVMKn\/2vf2+c2NQzoa7pBxddMGsGVU0bCO1yrYZaGnVSrsjB6yD3WAn4ZQtLMkwf8hWlBs06RUFtf2Vy7V0Frg5YnsJl00zST77xc8A7b0Fi6oFbL5ud8zZ4VFg3AckvWh\/IQxFRvyeBOUUOtGEsqcV\/sWXiikpnWvUf\/jEJt09e3ym\/1mhf2AI5AoBNOEy+o4U81ljE5nmuwxTaLHlsJB7BrkMmU0FrwxDXbySoaumhas13T2IqJ0Dx5YmUDunKw9dESCkbXfMMH\/KepaRvHMKR0w8bJ4aWwuOwufXxpFcm2YTM5NG0VWEsxZCfrBofP0pLDbPXj\/3rBrA3vf42IzVHoB9RjUg6SeEptOqWjGdM39RmfRhba+WWZTZypBOW5GgsMHHleU4N86lzpNi1Nh2kv2B+ZkbHs7IX7m9SlrqYcTEj4W5KS3yWXdVDV2YSI8m93NBtcEmZz5arFJPiZRVitXCuhZdV+B\/VmkuihZOLK5Av37inmiiDXVtS2hYLUWT3vBhBFUd8XhrAlYiDu2xsRJgCoTXi9+pLDdDC0NiFDr0Gt4cpvAzMoZek8pUy8WRPrw1RTafat7lfHRbCR3\/fXXyK9g8ClPbYLEdf9EVkEdk+5SfFC8nhad66UQ8J0ETMuE32\/NOPZ+PextmwkQl01zRAshLcExR\/xI0JseQ4a5XAG1CYR9ennthoOlCczo9dL+qtLeduL+Pew87cXr6WD8QbTY5NaZbqq+XtUnjIF7EQBiNnGcNQczKmkaSaS8+xDOmAdsDY0BEwUa4zqkoWYGxqgTJJJK9BDqwvDnvAwmuAJG9WHIxTAGIjx8U+gjlKw7cZmvXkXaoSO1OVn8nl8k8HnCCUSsAi\/XicBCLHsDiYvBWxTo8urOrmhjOrf44C89vzk73UrHQDNVDtii\/8+Z6l5S8rvriref0J7CPZqy6mHSfqqJm2SNybgCOPhWyAa76reswQuITFpUuGp4HOzSRpHDmEEPLfpbW36v8fBh2OCuhYqNECsTJ\/25yG9lV01Nnqtq0Fz0tYMCO1QCh5yh0LTkbslgtOI4bJAmi+CEuSDOtzJeELtWJqhEybRFCm\/wUV9rc7QTxhugwf1H1t+9HQa2oowiOyrmr1yfgB+szevGWl49Fc4Uqi3h+EhM4PG3QpSQRLxdqUdyNj3zXJYH5i1ujVsx1ghentq5VQw4GuMoDPwVVFu+ZX4Gt5NYW0vHkBjR+VGu43YVTASqo2VOXax2p4FxR0tgoMbwSecPO9sRj5KdKOITzoh0Q8N+bTiNF86g0T3Xcnm5hzte1o0x6BMTxgg5oQXQ\/jBncwxYyrN9JlFYREckpWK6LMHHgpbtux8Q3ksKIt3xnIyJZpc696EOd6lx36QiqSG8o7Z8X1cU1cExxnfQ5A3MqGX3QBtCYVPzjAcHAWJysVl8Ya\/l8UhbSDhdZgNAJS+Lmh1oFlNQyJr0kIoIGu2Wu8Y6urP+Lu4ao1Km1PKJpsLbQoRdd9pDQbJcSUOe2fnmck8bg+s84wCN+pKWw0vCMTi58ff7u28o6oDg2oFsuimEiDI76m8b1yqwghcuZKdnnGKUgT4UJcHYe4G9sCkcQe3FtyY7xz1V4ZBNCxjQTDK7aLE00g4swx+w9EXJ3WZ\/gPCOOa14qvscB5j3wxVqT32JOent3gxJwLIrvOsne\/IJam0jo5PZOqh2DSOy+HWMEYQdIEpmq7ZMqQ04RvVAfsTaNL7Aqqz0X2XmuKNTPCCM0bkAq0X58pRGul2dzLKQvj5jT4+SVwHWcKb+eKRcwH28tX\/KCTKkJr8vPm0EpJUrOrSEOxuhfdI+AIpgX+yWL8UuxfH3IeQJaPmtkW0u7h8l2wKF7v6XglVIE7lfeLM+7demN++6SYWFYIEM0WSP9XU\/Sp8mV9sM9TN54UYmR5FIe\/KWzh1rTcJfCTC875rcrVC7Ei7B8O5PK1QzZfyhp95PNtZ3APb6x1v30cWYSccr+npyHVAqroY6AAZgbskSz58scC1n5H6VlK9gb2coVAX45DxRHcB95FvI5RxG\/GMxly0g6p5ujJFU4B+3Qpnnr0RrscsVZgUqf2qSYqKf8U+k6zhwwgs5M1wgCxOkyrCdcwFgzepGjsyUc9Bt4XUgNibqXrK7v+j\/i5j6vmKt3IPWIfn6USe26YAMtGVcOylI\/ER5YeKgdYtdMm6M1T18sGcJLutBfGBakqBDnBoFLVYs8z985sBh7Heskm74SFitNqkJTSM32ewpdOe45Q\/HA8mE385dF5Zv9YpCgq59WvQbxigQ+GflZf9Qs\/7NogPUkUqKyto2tVmcRg1WOn0rzLVXLeUbBOJn2L5K0ps7SEp6oTWWYvy+XPsPcs7SPF21jCbcdkjF6b1IRtPN+QWAmzePzN1SLO5t0L1AhoiK8Ha+OEM+l8JGCxL0sk8e8zSqa\/34p8TMZxDe7Tao6uTG5Wb5pWCSUl36\/Hfhh364Kls7v5+3tARTPWxYzfX7OfXou5A653vdOWCOyBnmalvgamcWjyT16AagURSjdHQWVHQ3bwytdMQg8Hboabjdw2745PSveTvRojjIfXGw+CcBlCLLzHE+DoyZ\/QsOg61q6AxNUHeE2YLkVvPIwR7v02Tb3R5RjodBeysDGN8aHB6qKYSEDksXIMYXmWXnn2PgsL2EjgS6Bbh1EXaWhLN2+Up7HkLPNTOrCCbS9UVL0jKKDH2hhRwaw1bKsLX4gEsj1f\/0BDDS52EqUgyuV33PXJC1UlJn7izN4KwFg39B+gi7d2ZK1ODjW68718UdMGFtKbe+KXg7xzQ73KrNO+zaiGOvHfs9JYlIuQAGaIMirH+Yin1EpKu8QAqmi2XOoM+NeaKQW49VZOJ\/XRpixlwhu\/X8bbcKZ8oRCuQBgIfX1pSR\/4gfEompXYw2k1z6GA6Kl\/yhY5u2yTQzbjDpoogxdi+WGgG+yqbZyZWCvaN0wWXIOlow9P3A5vAa+cM3r95vydC0WQzjfiIXHkuvVRshFJFTPJz9L6DyHc57Qb4GIZWPOaIuKU75VcIOerbSb5ZHy0naRf\/\/fGdYFcmzUUJA9Lw=","iv":"75e2ca7149254e28465007c02fdb2e1d","s":"5ba62a1bb41eabce"}
