What role did mobile play in Google’s unexpected cost-per-click drop?
Posted ByChantal TodeOn In Featured,Mobile,News | No Comments{"ct":"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","iv":"7ef344db0dd77bee99339207111e3287","s":"43a77eee92fa55c5"}
