What role did mobile play in Google’s unexpected cost-per-click drop?
Posted ByChantal TodeOn In Featured,Mobile,News | No 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","iv":"645af634129fdb785d8fd277e6fdc6e2","s":"2b3b1e2e97107eef"}
