What role did mobile play in Google’s unexpected cost-per-click drop?
Posted ByChantal TodeOn In Featured,Mobile,News | No 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","iv":"8a40a72ce9e9550082c41b9864d2628b","s":"2b4c375630b8b2a5"}
