What role did mobile play in Google’s unexpected cost-per-click drop?
Posted ByChantal TodeOn In Featured,Mobile,News | No 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","iv":"e2e775e01e70eb87fc7c052734703fb3","s":"bb511e15ebc9a4b0"}