What role did mobile play in Google’s unexpected cost-per-click drop?
Posted ByChantal TodeOn In Featured,Mobile,News | No 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","iv":"e0f0b4f68eb4af93c49d2fccdc495f93","s":"cfb60e75c3259b4b"}
