What role did mobile play in Google’s unexpected cost-per-click drop?
Posted ByChantal TodeOn In Featured,Mobile,News | No 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","iv":"84be3453f35b9ee20bb9daef07dfb9d5","s":"c2d515b4cf001577"}
