What struggling fashion houses can learn from DTC brands
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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","iv":"f21d50e78bf636b61d519aa324bd73a6","s":"0938cfddad02b208"}
Quynh Mai is founder/CEO of Moving Image & Content