What struggling fashion houses can learn from DTC brands
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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","iv":"c5c8e106299866dd55eeaf68604afbf1","s":"c9a3260b65ec3059"}
Quynh Mai is founder/CEO of Moving Image & Content