What struggling fashion houses can learn from DTC brands
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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","iv":"f736d169f928d3817693b2a756454c09","s":"0a068b58240793cc"}
Quynh Mai is founder/CEO of Moving Image & Content