What struggling fashion houses can learn from DTC brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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","iv":"a25578bceea58f71116cf84e4dcb8038","s":"9d600540262fb82c"}
Quynh Mai is founder/CEO of Moving Image & Content