What struggling fashion houses can learn from DTC brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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","iv":"697b893340f78b52503f9c37c142482a","s":"940dfeaca8769890"}
Quynh Mai is founder/CEO of Moving Image & Content