What struggling fashion houses can learn from DTC brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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","iv":"7b446ef9160b098b964dd408eecebd15","s":"04f344b8bccc582f"}
Quynh Mai is founder/CEO of Moving Image & Content