What struggling fashion houses can learn from DTC brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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PVDREa84+WnF9EZvUXUfGQuoilRZGuT2empEQgThlVGgof8Awfl71iFiaxKz2YhYiOor\/y7xOW2KCa+DtCxSIFudnStDKSWq3c2b9OvafObwao\/8MthcoyewDYztAvuVb6eapczENTibVfPkd6YsGJlG6KRkjFgwWIP+BH2aFYg16+AIR+csLMsBRacAcvfl6kc7\/Dj\/Gr2hYHo2OXTTgvyRQhpiwXZYoelx9GJtIaU\/kPyzHI++6eabYejkxpYbTgEbnFGSEPnwty3ok9QtyLlGnXs4GEoKDGQ+3mdhB3Mh+Dml+QKMMsUrZJk2y20sQgZyjZVilE2SyxcdqnKBRLI0nfR\/Na9xA8MTnvricJFnn2tkr9dav9tmPvArKlTKSce+dnzSOvwhCwv9Fn+6QTTZ8vFgV\/W\/Ejt1iNodhKlNYVOmTXFtYq4bVcu795U\/HiUNrDccNWVub5LxugCQYx\/vtKr7MLtXWvX5jmhOzx\/aZ2atmTRVF65Wk8V3t7NoUzji+zd3xzbbroX1+u+SAG1LHOLLvnXy03Pr5igMqHQBqQfLSnklzg8\/NijaWuj8RNQj\/EE9pOg5jkdKZCt0HL90qPJhZcUS8t5rcKJ6D3f5NRqOVgmKcxQA6maejvipyCZaow\/RRjYGpVBQft4YI31VrwEuUICwaUIom9X5nTMSPP\/tYTCY5DKrikNb2m\/wFVEwVk4ciYs5FfGJ5bGhVQYz3jfMUgmcj2Cc2Bz3XEb5bZpeA1ZLrkuyazW83cVfY5kdQcIQj1HVzZuJLGpoOtWD3\/4YBoWnxcjj7TZQBXgmi5SYGVXnjZe2+Xg86cwJF\/fA0VwRSBF5a7LJ9\/FZopv9n0rk8BHhJvEBpX+a3x9eZHjk0xLtda12zyBnwdBnVojqlRt08yYwwjT+KmgnpD55w\/dt3hMq26wa\/oDkoLvCPXSYEdyDhNqXhjWfi1Bw36oqycF8uYTSF8Fy2oIiBfOXKv0hoa+1xfeQT33g1UDA0gmo1MzAI4avwKlp+xXaljYZaI030enVrIfbKsvuOGbhDBaFtlBJOk0S\/dVk5aaZ\/LDdnZPSdJU8if6\/9kgWzrbPNIrF0ipdYURi86BjzqNtfqD6XRMTmwMsuiQUvJOvzpIZQyIRtQVEuz4ILqJ7IQRWPNRxZlW9oLJbegVvTINQ\/mjQ7QOcd+x3zYaw5YKVLSgGnwUeNPvTkAhSAMwcmKmeTJwQoSeAOKW6rK5j4Qm6yfzkoZLgyPntIzDP+1XV\/RLbD8TiPinaO3ixtvzMeE5gefhRddHLMv2cXu1febf+OlkxS4U3HskXyTHERJcJ8715s+ZAnomje4zDNvAPDKur\/Pw9Tn2IPyELnwpg3hcysxDGOd3vtkIhBRiD6\/hKauudPVYRNIENY+d6G+cpAdnZQvMJZ3TJ\/104JvdhgJl89xQstHJGsPjNgQ7Epd2fjN12a2sh9ncAnu3qk++mbPEgMBM8Kp7exKmMnDmIz2MgSjl1tpms4\/m6Z066KFI2UJn+EcrmeddPTcesdcszb9kHmPVkh2RE9cwqs5WxG4bs8aE9dBes7JFrQJWUwu7kZJtc8wjY4pNnmfKqna9Oi7UnYSBFfBKEFAnm9MK4pXcyYSHg9D56PXy32IQ73h6NqQ96A8z9LPhQIFF7FAn8k7zjZ+tpBiWgTCVOTZj6VxTKyw1cqlByH6wMluUBPVSnJ42N2eN1toKjj2Qwv\/7yP4qiAt8vJLoGEInVrviZLWAE17mSSw6X6mv\/Sm9PwO734DeEXcAHBrXiQyNEZsi5EtHGQAQxF2VjGBd2KIUflyYvD9barFK8rS4XqNaAUB4jAFg3Sk+w8yohOHD\/0oPVgx0CD\/VpQVzJBOf1AkyPfTHIC8BKa8En3fZqySdU71FD5KrxVdOeOch+N9CeHWtnNI+RH3VXLaIYzgDvguMTFtUHLKWmBlAexzyxpsCFCCqK6\/6JCUGPCSYXPkOcAmPQQEuaXNv4RQ2iMArSx7B\/eXo0VPD87y2swg0VRDpWsVC+NOd4UgbDwPGYfgV\/Ng7vM4VDOD+wwUVo1nSCpQwZzrp3+sOlU3rpNvUjxBTe3H09x79ARA96C30yS2a5geYziBSfotlX\/5gk1Ymr7apb4X4Pre1g7c4WWTwS6YEvP2R50MD2o0eW0zFv2yFt747LM\/Zl0pbeDwuvnX\/BAwUbrqvHwJrzRJM6O\/ijiFRB8HtaXPrXegmo4COhlltpj5B31jatvguw6YQT6PzbMu9Yt0KQIUHOREGfy8wMoH2th5ivuweW7XXWTerbJarM2X9bq7f2dLpcYnDyEQg2gF0b9TnHe50JgNK\/jflaHHp9a7SpuL6+CoAdUEhU53v4WHW5TPm\/Q00a4EHn\/Tm4tQy2PtToCrRFIRivWGRb3aBPsTR3hzMbDkcsmdXtCz\/Q\/JkRyJF4TAk8CkEVC6Kt3v5sLsPkctdHVenJShIT+DKIGmae65Fu6O5Bf7nze24mtOf\/8H9zR7QPATtT6k7uNfaJ3KrcI94vFDJ0TVQ7vqalC\/T6V5g0YWjyGWi3ZnkRqyoi0lO0PXs\/jnaf9ImpKb\/Mz+YyQPyUx0jULJcLB0JOnwhofWvqfRYCRsGLzEAwUkuurG+VDF23vwkxpBOkp6MydepH470n1V4oW+GeRqk2R2dC96OXU7M25DTF2R6wU+Q+I9kOJDImQfNMIdx9W6JttVXIRd7dS5qg4yTmk9zkXf0c4P5pgLATDItXCnZxkv3\/uShZqCY0Zvmc9QPM3immt0qhAsaO+cCS\/V\/n6paqLMOYGCF0roCzoaN5I1BhcoS\/KJrLQDQiU\/lLfmRK4wBGmwqu1eTZQqMlwr9aL0G+dmC\/+Spa1ZFrpLjHiy\/9ifBW7xxMZ38\/W5iL6jtJS5RCBKx\/8nJj3R1QZZAQa9Dpee44avYBV023gQQ3NIyWPmXBHxHk","iv":"6ad294a6da521caa827c21ec01361fcb","s":"993ceff2f594ef4e"}
Quynh Mai is founder/CEO of Moving Image & Content