What struggling fashion houses can learn from DTC brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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","iv":"e2d6c23a1d0b38e17d6a27882fda8a75","s":"e1e0ddcf84a7e4b8"}
Quynh Mai is founder/CEO of Moving Image & Content