What struggling fashion houses can learn from DTC brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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","iv":"0bf570c80ccfdedd66a3b56e3cb4b231","s":"cb2cfe0148b2f668"}
Quynh Mai is founder/CEO of Moving Image & Content