What struggling fashion houses can learn from DTC brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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","iv":"47fe89d02c3baa6d8dc08b92b1d22d10","s":"7e2afe912a6394fe"}
Quynh Mai is founder/CEO of Moving Image & Content