What to expect in mobile advertising and location data
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"2f62e46a20a84b5a571e75a632a820e6","s":"d7beec70d6f305d3"}
Brian Handly is cofounder/CEO of Reveal Mobile