At times of crisis, it is tempting for brands to consider promotions and even price reductions. But is this a recipe for self-destruction? Image credit: Shutterstock
What would a recession mean for luxury brands?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"7201cf743829fe839eaa1dc6bc94980e","s":"047777cf184fd49e"}