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What would a recession mean for luxury brands?

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
At times of crisis, it is tempting for brands to consider promotions and even price reductions. But is this a recipe for self-destruction? Image credit: Shutterstock At times of crisis, it is tempting for brands to consider promotions and even price reductions. But is this a recipe for self-destruction? Image credit: Shutterstock

 

By Daniel Langer