What you don’t know about mobile marketing will kill you
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"99aef7b30a352c7f39bcc2015e3feec3","s":"63dfff8ad2ae854d"}
