What you don’t know about mobile marketing will kill you
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4635f6d976de9e9dedf71f4475a63414","s":"07328569da14e6f3"}