What you don’t know about mobile marketing will kill you
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d37e700f174581d5422fd67efeba9eb9","s":"12189cb3f5657d7a"}
