What you don’t know about mobile marketing will kill you
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"hLbOK0MQogsUFna26SA0b5rM1oDU1uwe2FCYRAjDmC4KNFXhTaxNPzieWQgQQIXsCKDWjOU\/X1aHFC7ViqKJT0XgMPUNn75cXrK\/atLRv09EBs63I+gkCMSkURkpM\/h5iPar3xtLZMeAvpLBOXXYPJgAMRZDtztJ6l1s55iuFwR\/JnodTg1\/7phcX9t9k1wB1ojxBRexBXsgBLAd1MZGKuuhXW\/NSEU0y0c0qyLxTRAd15htWh43wcbH3hjZx6fcKEgwbUjnknPWvjYC3bOElD1qTbCEhJPdkDkhhLsMpr0\/7TA4WQuT4vpv4TC+Q+g3bgwctgaf8BEMAujy\/wKPLZJhr5sogzcjajS3J8ShIOeF4LqvxdrZp067OHGJ6CKJ36nRyImTFN1nLupZFeShdYmQEzPGwYZIOWqIGWjoCwXM0csN1cu0sHT59mO1B8jJXTwQGtSVq\/tuNNSAUCu83IS3gzBhbyJtp1pej\/SOql9u+anIlgF1wgpebgmOxUHj2QLr7Zx+gfB6e+AMFEFX2M0mmydrLvlO7\/laN2FsCYFk3I2gWyQVRE5v1ggTMmPzZnL+9kV\/3kHfnBCYyCflHTznGxt7eMLi\/Pj7zOBfQ71Od6XQkz+U1p7l2haCEAKSfwc4W+gRHzykWWhfNMo3TicenCVnt2xSGTGOOFW6H6NlYm5RkrORIdhFDwaPqWv0MwQCrf8sKtMlqK3Mw0XhbDwHZao5ZaWX5uFzsWQ9fIIaQSezk0iMhp0hxnByTUJEp\/VolNV9Ej1k4dQM\/rET0ipVPZJrp5DXg4JHFBhP2cdRfkGr5c\/CFeTI\/zuTk3py3N0AqWy2ihYWfvuv7h57wl2m1Wq265YOwgERBWtO5SGaJUeW3ZYYhIUwUTxWuUUK\/J7tO006B9B\/gfV0Gf9mMFFoROs5imf8LUhAG3SqeAQcHY050koJVCgOMFuKz6pAe3gvn1TGi+6npRArabrp5lC0UQoNnQlTlRfHWCfOcbjjZxROYRe+QBP8CV3rhsxd7jisoJTwt8YtPYoN3pWfVffcG0+733UQIaanERwqh+4YW4DHcRD8ODWcAcqPO9I0T8o3+FPnwsSlFcDvhqXkrwvw6epXjyxlTG6hv6M6xMOIRwHDg0dleRs3r5aCERwEBpYEO3kPO0Pcf21An7XmGIjkQQV6meb1ZnfI6+FAKb6g6qEhqhXM3tjZ3fcSLv936kRc+sPVK8zHDaYNH876DaHKVwTHVVLR4VGCBDkOpjYgLw5YgC88gWr93Cq7BNzVn7u\/MaKFyP5WR8rFjn4TFHQeFRyM\/Vrn7x21VO3Pi3RoumEPPW5sRCxxYh6SVWJh0Vy0eKN8Rq\/aBKh+B2a0E15g5mc0gQT72LOscIlEa1N0qp6KPAQJX0+LhIAQ\/b+zSCZ+FWW5Hmn4cbIBWKJeuaKCQ8+lnNSesHzJ1McJJqjOi0xlFWi2N8+Gju2j9S43vNUtpk9Gza0Qux\/XyAYwm1j0Nze7orhfTzQgpZFRCCE4UITr7rF71axmG8aG5LCEYHwkP5R6lPudna40cdZNmmJpNmIZ2\/fPglznTB0XUBis39BaCG9k+YSCt82Lln9f7EtqsQyCf14phOHVICsmn7UpoWzvslNa3eMKW7m4WCLbbyL68da72V2q3kdYeCtAiSpGaxQFJXUGb5SF0lmJgj+EDL9SiLWFkRuGnnVt8l10rvPducv0sG7p\/yBU9kMy2C6kfLCIS4Tzaz90bphrSopR\/DxTicmS5fIxY78ZyeFAM7uQGH8DyAzrWkgYuRv0R9q\/1VtdudFrVqrdKpRcAyJSD9+JeJ+DmKo9d0bcMoCTfxOazwwId7nxGy4EUqRuJbUh3NvSPqz5vSUOxlGtrA2n7hrDTG5oxgi42JMyDWr5MOZ9lJCunnxLLhUr4YG1M3zOG8IvO8Haulqy6O2sWIw5DIvsKESltSfF+bov6C5x6e\/hvdL0EQJ9+cUD2urfR3ysvRJHd90va8WW2fJxZZKH4QvWow4dqq0TcExNbrs6MYe2xCq2WuV2lRTm5OUceDxooICA3DNglKjaz97HLQVPChKnWbRsSyNEAXmLhpaDrmSTQkh0Xml\/an869ZpxvaH13uOZtVVTxDZhLE7gTHxC5MAGPWDTM\/19wbX0FX5P9x8U8biFj2IasDSt65Mk4aKUbytYbyr8SJ5XC4D57gVT2Bghi0nFtYfvA5LXr8cANvWZIEfFw3P0QuLTfJ+FqTaz8HIonjT+STY2nBe3M0LwMNKJ1ZWg\/HXcPbaOCkKthBbhaPMzgG25BdfELIIBmhTgo4TtOxWpiWiWziLaGPctmkGjku\/DdgGTB+pV+lJMxzEenCtvVb1TcfTTa2cRtOyY1p5aCcBsgmn1Sgj\/yjmnGqjlMsWAUZMv7cuwUR1vGb8g2nOI8VxzsYDT5KoMSoI5zEet9C6qX4jXzxz6RjQJ5G3ouf8G5BP2wEjYCwZsG\/6KDhkUBp9058aDqRXc4IJS90vfqHhsgWNDyQ0I4mxXkOmvMWW6J1093puichGir0Fau5QPv3bfrh67OifuV2EDQHRQIk02VNR8vGFTIVpgMZnfqX3Pi4xeYXWDVSx2BM7QVDfoDgZ7HNNe3P4neEt7Y2ERM0W\/0f\/mjt9XrP4Wcobv0jr0JXbpxUFd2lUUF02EJCbd+sQLR7BZT6LSEhDgXQs9Mr4x74zk+scw11L1YM8qB3JCDLMj\/MApEd++8cqGD7qhetYamAMWn+WTmTKfvGcHBMBDmGXieXP69YHU4cMUrr7Xzw+7hQHyI5r3dRqW48MM7kjodUScOpe4BxiPUprdGDysaEEs0fl1ziMoAB9EYWdgRrZTYNBaNxpL2DwdQSvvh37e6zvsgRm4fR6qiSyFnrQxB72S4tJfHpLfHsJ\/BEgjcYKmDTdnbSk9wEyOGSFUP\/1kmWb\/U09+NoCNzeHygWyMKDiUZysuv8MfzTydt6ctm7esAVf8wGJoSeCRb3WVmP0aYx3nw58qFiPicrGXo1LcqLNXnxFn+PXrVpBy8Gr\/z4cDT9cvS46fGDbSc3g1dqn5ztCjg0EZkJdbjwY7Bjb2i4tEMvnYcpHrXRR+6anT7rLYZH5uyF6\/1dSZ0BDOfju7+lXmQR0yHJdEHmgsMAgyGj1mX\/GM6zNhhZhODjBQqF5B8DIGmlfQtCmvfVeRL6P3dkcrUiAmU9uLBWGqrCspvMxgsGBHZHG3eCOX5QdwXoFZhoRUhbFP4bt20oi5EHwwH3uZZIdsQROGVz0xUEfQT1MsTCprl7SIht85x\/LTM+2cIcG8CEUxpd0pNt2qQBFCgc63NdSECPURiFLXfTnFLJfJ5iQb5g+PVTmPVRnuyrRWI3Mv3yDCg3sLhS1QC4946PF89ST9rymtH6vKgVPvO8AujDca2zvXtktYq+2\/s4q5KU4yhdkbtSQbPCGZ0I8KZS9J+TrCz0rtZXwZL2Q9tu5NllFR7nW5VxHNxZIrRd72yOgx0WcTSJI7SKilOJa1h6k\/YVdFBN1\/+p5if03MefXw7bnKj0KoAEO+zLeK3pJwtuqgn+u3hJRQjx6SmSUw3163ks7O6QP4yyPoTQNzQGfeyRBd3XGb3ddpzPzwSzH9Z8WzDBcviR7SwB70uD9WTdhdYodb26SFwM+76pabozxndyld9S3JXP+gsMXqZi8ZaunhVSXkcVw+i1LvP2yOMHyH2s40o6Qy6SPzAjhHz+eM0Q3QqMispVDqZQIwPL+vb2r4JN7K+S7EFxLxN7agMOlt7hkfz3ifzoS59MLNaZBM8L2SThY3Z1pZFxvbijiDfb9XX0iWs9L0KrYTtvwO3uT8+ckqGE0JiDgKroR64OJeT37x71jZ1fO+ZikkARwoWdwMdD2FvtrBu+rT+4DpK+AYQZZsyDS3hlk5P7AewZCzL9fddGKnDYxHQ8VKNPcqKWjFLmrmdbNoo5L12N+qLZK1fz8tgzOpu\/NfdybQIy13aCgIhTNKO3p4V8HHT3oYHuVSjgw0z0srocz96lV4yIjNcVcAmHQTWan3naoELJekOH5LaQlsUMjqa8C5v9qlkHlmEcouCep2bzqy1nMG\/LPI08bUA9WV5\/9CPmnsl0kwk41PkHptbKzZ+AR4e1EQ8Ej31a0ZSyfiVN1kjQO1UXTNamOBquV3iDRkDxrstly1GNXm+ep5xK5x5zl76J4rUF77tIlQeEUPP3biRwEoAieCGkpiGKSZlypSSenak8mkisbJM1wvf84egxt8uDEhixgEMMkiBUGqxGO5F1HywOGo3w0mEJJyIq6lojOmVB1yRBOXwPOfjjabd+viVRL97e6kPtFnA8E4Ecghg7w073OmlXQF0DIerNYWrKjfYLJEOdtVodBGa29FgH6AFPnKnmNuGJVALPr8pWTdrq1CECaDU+Ke+QzWIS8HggqzssJp61yDnp8+SugaK3jK8awTh6OkRNtpBvL1zmuU5ICXKfnKG2CpNFfAEa31LVr4ndF7wp8uSMsXAGAQ01qDPZwMQwziso5I+bucqHtAHjjt83nsHMDplFmITVySCUdbDUuMW+Pbj\/qtnv6he6\/N4FawFexLqrnO+grCz+A6a2BPZRmIfu+EAGAGoT9mQoyRpxfOKXcS7QZvyU2rkW6VGH8PuiQ8McxuvXi0QQiMRGVUEgHCmMhC\/kcF0VlYQy98pck2P13cjTqEmqBstPpkBkR7flGHQCZsvHn71meZNfZIfxDVmR1NGFMwJKmaE24Nmrpi7oPa42hSTsY0\/SiRyUe9Uxur6UakyCA1sDli9hZnbjxVDPlWigFd20UQH3a25yEoPpf1TDrfDmEzOXlbIiaLoGph4c17sQ4kNceKxaoizE0PjDwS9TLbwg8Zm5gKermXFjgDR6FszQ2jvO3owmVMHYcmm6p9Rrx5FbsKRLb7ZHp0UqZo+E5SELOhMc+H0dnjvGRw+cYHkK7LlBUaTI\/60quxDuqF1w9JMfbF3KErwJENHksOf\/GoKOOGgUXxUZRACL3dW7yHPm2+K+s4QpgnF+zoeOzOfAl4mDdiXB90b5fbqMG6DY+cZxHrdqDgxSh0O89glT+6tAXWimcNIBi9NcMKl2bev6uOm0p7mwNtqdQ2sVC0wyx3ZjtxsDCpYufNjtpr0\/Nr07l41y2mITHMXOT\/9nrr1pRjqXFOk2drCOfQIZelgCHmJxek0XRTaiRYPxG7jVP5esDx\/SE3gT5hxIBolMGTEwhukmvbSONV7xL5wgq7ronISMI9vED4UWR14XLCSr9oiS+c26crB9Qe4ANQeOjtTSydlhTlpAANrzKO5kprWn+pmAAEYYXR7xLLbDh\/PWCp\/J8Ku+l9PqyyebFkbF5e9H6DEJ+FT2jAsdkJRVBcgY+zlpYuvYJfrlBUYMGfMGVzy55EZY6QwagXgazD5aW2vg0UJGQfOdZwP8XySGQwf4KkfD0HdDjW11uQW0Y6qR4ilncjFviQg4YDRCqomiNO5AdDpLQXBlQO2vISEkIngKepRXObp9YghzLpGLdjYTh\/IgrVdxJRNq4XejjAHHOZ7DcLcehR58\/ehrJ6cNNa61ViDAJfoxYilZAEtGuMKt9JZoSgv\/R82SMwZX40sZbIieaLpiBZWuLSlqYthOzJRmg3i5KD1Vu1fcVB4D4fgloljSC4Y0vGeOwj3SyWqj5t+2HGdrez+gOWZytI6+AlB\/Teu2taUG7ksjkyqChr\/93TLt1AOzLO8pIJtz0lK\/538wsEM4BILOr7R0Kc7WdwmoHX2fgeWF1vbz3s0O8+REpDYmtVY7ivfNFCODqy10kmJe\/JND\/nAjFpVMctOSFEsCxhEPcyiCGLQVf294ZMUyGgJcrgdl7wHA5n1Ihp4lq68N7Dp+TwiCnP3reU75mcYAy0JOqcL2MI9e8KxJTWINFnBr\/XWWhm2uo9A488BMqwd3VZwCN\/\/vmjHPQUBIEVdHAlpvN1+L5SYYSdJUn8xgH8ost9I1ctB5l5Msf2XkeweOJ8RQ8fDMRaAI5OwO\/ZP\/kviJ0rONCwcHW3DF5SyDnz49RJglyAzxly2j\/mb+xF3QC5WFjsHs+abBf02EohBN6sx\/JukCCrU0Z8IaKDq8962fEgBe+PnDDETopLVd8lzxTBj5bv9TPwUtscEsMd9rd2p6fSfm2vBeMmxPN\/HZR\/xmRh8dozd2x5tWyjw86EpLnYVPQJOL2QgtrKQkLcExJ+3tpxKLCfylBvApZwRNmW7NYSy4YEaDvR8ZoiuSfWbfUNw51Oc\/ttPBZiU3ZoQ23gf8Rd8nQyWWkzIPsM9hXuzSFyUguo7wnrqWVRQFB4CKesAa+k1wW9lcdC5g8JRUau9\/zn1dCUpda\/e9Bq9a\/30cKm3F6AtacXreYc9kGwcef4Cmlo4C219hv1INA5ZdhK8YETCWM2UKgxP4X4+N+DvAWjoMeUIRtUULXtvcwfX2r4TOuM6ko1Od8vtHVj9G4d0hb87OYyj1j4sO6RjqKjpTvns6DGxHK3FK\/vom+JrivzIdPqxcP9y76sD5DsJdwyLa3b\/RUjTAC\/V2KuJzTdqaJiXJ8Zs5k7MZ879u\/eJXyRkhqjT+N5AUHVlq5D6EXdrXWjF9si907VFqIg0Rs9NU9SPnGKj5Yd7y6aKPT4ZCGkuAt+Gz+jBc0iCDh+SN\/HDogRTdHS97pKNie\/75mGI2ym9uAU2ZRGQNSmxzVsThZ2eBFwSUaJy3H8lfdeldtRRp4knPnOS27fYMJLl9k0AZVLehKPGSvtAiqbOkY+2aRGq6ojvIXS45\/AmB2V0PmYmysY7g4EzZYFocHyKFhobKDhZP89xWWwFu40Ipsm3ecxfw4AfHBIuhKkVFcuDG\/yksdLcRpPZflCBOptu34wZixP5LoIByJx2YSoBBMb+wgfzAoMv0g7xhj9FEaDWk+iMSNeXMQv4RdKlAQNVcYkdbMDVma9+ROFeyMBTyqv+RapuxBgixeXKbGJpbrWVGBDJnSkyacbSd\/1SzIA69VpJaUyu2RZvsAZfZ+4MS8RumJcgYF5te3QW4YpJBAWKeufFjOyjdSB8VzL7g5fKQBwpdOcpt68vCDZhcm0DLE2M6pMggcmOZwdpv+doaoiiIHyDiCl16uldtLrzOyUDHZ1YThf7f3xljfbbS6OOQtT1mKdf7sA3f\/LbFnUAYEdp3I7SXBtUcZ2vxWXy+oLvY0craPkUE0te8Kv8VZIRQ23++508Tbc51pv6pbg4V1QHOV5gE7kG1rTawFZs37I708ToKsh0wuYbfiOOkUbJka\/t3X072n2n1c8Ah1jfeKJBcMvZRoJY4mmRDkB7JBD16uzMB+9Hfimji6UGB8VIHY6mwo8xiokvJ5VCKlaslZSZNZB58Oc64KfCHAAFjlKKwXPEjlZF5FWrGCh080Nyqtit44Kb3+VT6GbYUHhaJglwPYyAUSGdJbSRDX9Hie+SOHwHlDmVDcjvPEcmpAiZArupCt821W1O51XrXo84OxkFlXnSZ9S3ZpFrzLi6CycnfAgboI4+qkptZmLnJnO0sTkgIhBTA53KtGolXTnrRMr7arsecc0hzQmC7+Ygq\/NVCSCKUiY0GmUwUmdYHe9zs\/85yYfqDFSSfknZ4rDLt+C18+m0kcvGDyVRzN7Rdbp7QQ8aZ59RqJzKCkijvlDzHXtwCn3LEH8rr8qvTJbL5SZFNgRdbvp5rrflVlivlVp2snenN3zyGN65wMA7YnHukVVeMVuRnenvxkGmBphccvsqzCcCkmoUzL+eEP4vQtAGJYJT3kw0lWDuQemQ\/O9M0gNkTQgUpka\/\/CkdG1KAs73lUEMqRhu1y\/3gdn2HNbSXctmf4b\/VOU4vos8LvhMuDGOsxS\/COq+dhLS6VPkYAAPSnby8M+U\/7ombxqB37x3m3bKZwkrsddGOT0kaGUEwfXZSazDfrAdC0WOkpGRbsYMk6fc4UXSgRCu3QrRv5+MJ\/KedqSYKjRcj79c\/5W0fyRFNZ2d9accdDl9X+Mfq4wA+s2DGhVHRBg0ZJsB\/o\/saAjVMYFZyCHpG0wVIAW+VoC3jH5A7hCBRYwpwst8bEJZsKbQxBhzTW\/UyMMqEw0+z7nxr7Y1P5SZuhVThKoKabIirxIvsPDMgetPX4GRKwWy44OkPp0cRqAee2zlCAyJ\/qSK55oceefXhl5u8jEPpY03GaSg9cO6N\/3xY5t2MkEGCglLIvvCaVVUrTl2SSF0ilNp\/f1YRzfjLJCdhS6GY+zHbnk1f6ju1sYSm3VECF+LCb6FKjxGuP02vn5A7wyZEMBRdYMyY0VM0jrxcFg\/2xo770ghLGRfEV\/sEYKUF9NDPNX6Lq2gdaI8Vl2OsRSU5KjZY1KnMCpdJd6QP+J8KjxnaSijZiL43FuhoC\/al8Hu5Cy6Sd\/mSvCCLGgwPYbsMw4+UgQOxXSZMuCPR29NAgL\/tu6LyOIR6U1+l\/mIeK933VqWo4hv7BOdbVXFttB2J+jSxI2GloqUP2eb6SjvvljSTD8CLxg\/ekioFINmWMHTVmdCvua2DQtTqNpFdFpce0csRXSXFBxmfBywjRqoLnFk2gXgbFpy5dI0LLt1PQcgZiiJ621QYc2rbWkE6pqXAyVrxX\/f7epWuzuNFHLQxSCJRhpsS0+P1shPQIlg8+52UBKn7464ZGg5suU8WF2cS9yy78yD7T6ZNlpMWmsJe9Ce1gnG3lWxPUyJ3x021ECTh4Ic90Ed2PWeQyUTWjQGPTepyQifrSy4KM5xoBEKkoaycVaTrQPQ317z5MxyTwbx\/WTTqYxl4\/3fA+0\/E66hqGMW5EMzhydJzvgciDqNSj4l6iB2y1JggbjYWgcaYqmaZzy2NyrP0Slk5ExDadXe5qVfGEOT3+HiMCIdFf8qkFjDkpj0kcgAJttn9VKskgVoAu5qWqQcL+ljUVy99FXPddbGmEyBqXq2Phq6+njGqB\/dFM6uDZCT8uRTf\/\/rjDkEcsiIJSsN\/dpcd7nhK+VdOSduTdc84aZKbNBD4qIFCvg5BEQpMB1MCITVBWlTlbZI51VPhDMslzCquYnit4dkYlwfa2Ff9um7PdNO+QG5eVgZW1gKhRS6r31nKNfID0naR4FXVb4qFEft52LOu2cBahXujtzm288SDbdelAyyROMt7vc7hClwWbx9AkhYcc3YKnHWCgWC5lKK9zno6WoovOPlWYnrnyhKeP1SE4d78UT1Q7SgdLqVBYn0AccMfDOEe9APZdn0rROPHmnlMP6\/whwAGG5JKvwnC8t3JkXIDTq\/C2HgtvBWdlp\/MKlub4T7PD0svdi6S0oovMzG139GRox92i34\/GO4GNBAQT75GP72KNDA09SUwQS0KYUgk2DIuGQz2AhzLH01sAK0teeTZuD9Bc57GqIu7J5TiF7\/Uv0HB0lYpcJqCm0nnoRoaBbD06oETnj6fsn8aRy3VDPqqX8aXJ2uez4AaZTm\/s3\/4WZcZYM\/x8ab35h93eN+5a0nYr14r\/SfUrwH6bUval3m0OSsri7Ke2q+dVMhaf\/kG05be7IvSWOs6Pv3IVTPo6Xq\/aUOUx3BSzBp4hzGQuyl9A28COKPHFkmNIOHK9Ge1pc=","iv":"943de680ffe82021e6ce4d3f48d06da9","s":"35a6ed174f3feeac"}
