What you don’t know about mobile marketing will kill you
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7b3a02b3f127c0febd0eddf9ec48bab2","s":"3f6a4b54d4ff034a"}
