What you don’t know about mobile marketing will kill you
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"48251f953041e8285f0e39cd6a0a4479","s":"cf087ff891c7c7bd"}