What your brand can learn from Jeff Bezos and Pokemon Go
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"KhP7ZajehfHgVFHTmfeN3OdGO+MgsoNqyeUhiL\/8ixNr8YGC04lw7s6q9bRL50BMIQKwjat1vjAjarXJH+vUY6lO6kpBnSQp7KrobepJ+9wveRhZHkiFPhIqo5GZZep9Hj9NnURaYx0NCqwagyHNVCF0G8VNPaRhZhP18eNBZFxjWYapMzXUkIISZ4hY5LidT0GqCgU4tRqnXJWol+FCcOqkoLdhGNwJoxgPv38c+wmg51ZfE0cpXjiDaPhVC\/ZcgGSPVW6ICr7p25iWUM3CJcyPiZpn+a5cdpgR2BVf6aG7qWTWpRp8QYWCUTMQHEpCIkQiALcFYr1ms7Az3r0IsOz+B2LTutWqS1MroUFhgehObtd1rVlnT5fILe6zWs0RIbwJ2WvczbYnTvuY7tKpuo35NHAzDvT6dwcEoqnauRl72gRcwhQ6K1ZvNZh6x76mdsjwZ5qCRFrDu0alCx+Kp8VAUVs\/pmn2CCe3JWZZTXwG5Qs1KI52nS7mvx1Wc\/lg\/omPeYTdHXdmn0wClFOflh68tzv9PKRK5h4FG7J\/THOzY4eSRbPaPs1I7pqrrtES7qln8ghuwaPt5VnC6Z+jhp5nniGg+O1KYIi9S7NZu9eTZzf8RR\/qXEAEUP1LdVIn3aMOgO63mYJ439ipw5UYsDqWAyyttxZ\/QhE3Ela0aP9HZwGjWGcAbMfv5CuMTm7P6sb0bzj0y8Qo8o1PsENvAYG4q1kQ9Qk99AgsjMB0XLT8PQG\/z9OF0O7TX8tnEllxBy+BopsDQFJlRx2Emzr+aVmhDmNyNiJuuvzlvUBH\/nnZiLg1seP2jrFaZnswKOx9gY76EIFsUn5lXPYBogaF220k0sSGCBrm3fK\/l\/Vui6oOZDhn2on3gPsfumqOF2Vabhf\/LSbzIXp5QD4i8p9NiGx4TkMKMIgEeJnzkx9oZTx3HX\/r92mQhl2b85hyYCWbU+Yb4Xhw9\/g1p0GGrT58wwYaiRFtIdrO3G5nmPWtzGz84Sg6lgMzGYolPa\/9vdZ42wFIbKUUPxPj6xHjodDUi25m5blRysnidITnjh3e6yyBuKneq7VfT4gj09D1r8KhcjKDNs3d99UP+17NzWF6yT1fBU7Gwbha1WrsPS9p0hFHUicH1qMu6olTbyNZcRPt\/p+3bTeKNowoUNIx8N2RatWvXNC344dKn7BSwX+HoegME\/D91c+0m++0V6V4G894ACm+X18t5+zyGsHipuCDueeiwTGr4Wwn4zEiOr3fj4Ozl9yxLTH+\/XqGs87sIEYinmcLGquhxIW7C+E78NxfvVh6WIONnjAoj7Ok1h7MytYVhz\/yUTrQMDq4T2uW9HznZyomGS31WkxWNHyfHvTdpgIAnvcWgBN0PQNqzWAEViA\/S0fQilARGXvGC+yk9ud\/dLV7pXzYQpUqibYPbQxjKa8F2nEF8058\/5pV0v41YQ48xQuFohHml7bpiR8PrvYlvNGiiEM08zdnZHHhlwOhQkTIrpzFGlaOSc+fwDnzmiIA1o\/Gd4x2HNa5Ppqw5fjx\/RhWW3La\/AHuMTjHYjWgc6FqFLIF4SyotNvHHZ5FG12iAT6Aq+dD4gAmdVKPiCSEj\/ZM82GS+jBQNS1tFc1FMU6PAAcXq4cTjwleZDu6smqBHsPP1LXOaoBso6kUZRgohPJ1UTtadm6BYaw6i+V1bV2Zks5IGh7kvVt88gdbuN+ZEInvN6IcbG7f3wsTsEqhZOCzowhgDHNJuImW3cuzm47LzU7g0OFREgr85cru565K4sXDG3bjHgadqsNUgVPEObBd+p5yf\/M\/pTC3C5oYC9atAauvyIJNOQ0JRRckcLZ68hgsCfWDBjovbjANCCZGWwZC7MHdCgNuMwJmh5b4J32Ow40KEvR3H1jjIzOIgRUhXzTG45wkcXaUP09vIliNu6FhIbiPTmj\/\/pZKnyMgbr0ggeO2S2zmOkNuOrQMVmZrgcP6No+3VyiLCo8iL2Bzo7OTARkhUhRJaxDBMvlT21TQmN1XHrDw6yAWZWO3Y9ZgBsLsfz6WgPokroAtrSqJtY2EbcdB3NzpApnvzr\/JZpq3FcZa4sah3CyHjtt5UWjSGWY7\/tPB5vTErfgdKGz9M2T4+gNfnX27BQUFgZw2HF6MNW+VhnAr4ngGyshcc5qUUdqCBNR8zFv4yXSNj82LHzE5Zftn80fSImjbKKRC\/0XHdLC9cRbFtR2xwaP\/ana0vIxbDnxHeJX1ptHTMun6Be72gTJov23JAbaKhBkWsXaCfxNyc\/VmCFIu9tqWXav5Xsc9J9H4usB29DBDvrt+ooz0EwmWDckSJVaL5s17dT\/sTaAe9YdZR7cNNY+DFQ5yyfudBiVzNF5iCKY5KsGHUafRNibHCSrRcElq75zRVb3UV2PG\/xSr0AcE1cIJ9mXyQLWcKX\/7iLTlfl9xXs8KAItP\/xEncg4ee+Y6A+9YN3O1xneoU+fgtsk4HuCJdfta8cjsFiMshfLCBaQ1bkI2gaS7r0Jed6rJeBi5Kib2ru6nqQBADgAN\/3gw9W1bVg7E+TT5MNNQ\/JzG8vZGuvBBExAm3c6zKZGqs2KBdhtKjkaLl+uEn3rYOAbnduzwDPkZSXBn33oZWLsYkpdOqdV6YzDq1ARff3iQzha44Dl3OzFVo9433kApz\/790OwsRlCkIopQIUY8J9DJWecdxG8t2i3WPQJBf4EVADJm88HhMg1jRQIiUXIgNdyzybXGYbtS5Xa6\/29LXwx5rWP7iTem+cHLKlb2hhg9flBtW9KYzSlO1TZdypGmZf6BBkHVhJOZB8NWnFCf2frPV1WhJEePar5EUTVNl8L8wfaJGI2PIHpDJgrASwMGBHXJOq6wNA4wBdFrJVFupoh6SeZ5JYY4iU67K5OblawGxWXRoP9o8eEFipV35w3HPTcUuKjiqf5LSCwtkj8LFJsTDnLkmqAtNLLxp5jvQwqEtZLQzzzh1O2nSXPhtj0MNW1JjOvVhdvAgsw5RM8BKGqhldQDD7nMgX2HO2J3Z9EbE3k3ZCOxuiSJcasv8UHzMaFjK4YXto\/dWN++gg1DKP4T5QrVDM7jVKwAlVpom74WzQ7Zru0Zk0o047Kbt+FWLGpkKhri6QU+9K3CWmQkwhImUSzRtzb6kywoUGDV9alQnq9UeXobEwwf4miAWx6He6aLHySV2EP0FR6jJOv\/D6BjyZ8q34LKaEr2+IbUroyxf1sdFmbtBqsfUV8kfDMy+69W7UBxyBc6sexf3fNuEqghRyARYluyToR71QWePv+YRpn6cwI2j2HC5xQZ2iX+r0ETIPIpGGKLouEL2LPH2cIxahmpBwwUVKElgBpi0D0vhjLlJiQr703+34jmz8BUCnEDqU8rlo4mWnodu0Yf2mq9OrwOHEzOy\/QS7584Cakq989ABHUIVC8SJkqR\/5ST8tu\/iMhnp28263BBVgu4cSs\/i5eqpaoPIk0n83wRLfVVl2AZvL4c11aqt+BAo+k4+3MWA5527utcOvOPNjeiFlF78cPNwPsCtg4d+dJ\/tOscQt4SyCQe5RgEsat\/nhc3FLZhxzFECI+W\/aT1FpnFfM2ZwYZc5sA1cGDZpZlJIsxYtKzYW0VH\/tL62bNYB5GGHmHEEvkxzw2DUEYxUpTRU7BaVL2MRb3V3tCEszPdtDd9VLLPCv69IspEYi4ScOKAnn61nhk2Ba0\/w\/9zMm9bhlSufhOxMcRfsMwNSQIjrY4McuEu5er4byYsZVt2iesxjqC3wJPJMat90WTZbhL1BSqssbmEgscHHL1XDdfts0\/TlD4xsI\/PFih\/yP2i64QAW2vBkZ2vwx0VSPVyzzF5SdqDIEigHtIXmvov8KC27Oup1A4\/TGE+Q1uOmCrhvsJNae82imPgNZI77HsXS7\/dy00o7\/dMj3qnN3IT7ubgeJZJCJK1mvT7D3tibFbn7iVIYNJTuCrlHszfqcuQ9lXzrY7tIYj6XHPPL+bxoHjWimdXuX1LlO2P9hfEfnP\/M+pNSNsDVawa3+R9t5v\/BFizBtNZagE24VADUfkdvWrfe6L1YHk+PSTiWxSqRjs3kML7JmfTqwEj0RZ5Hs\/t\/twBXMmsMl9fGInuSuCTF9RsYVbb0Jh+fkezQmJXde9vrlTSpGvVay0o7q1aYgTN+NnfGdNn\/f04fMKwibM\/RhHmje+cf1E7Fv6a2Bfpomnx4eLqYhC29FLe8zbMZovF++\/yPCPQeRmhPvSMKCDtsCW5fG\/41Gh\/shkdy10GEovAEvgMBg\/2YcFyF+L1Yi4XBxYmbRUR4CdJ1JCd68bdPoodvzAgzILRR\/Kf0YCiIqcrZ\/pm40bi446GJ2MmZ3iuky4X\/58AwpgNPPbN\/WjSYWQnC7yNhp3CYpPCM+6Qzf9QPwb8LpL68tik7iEyOGTs2v\/+\/uaFF5W4WhbDrTwMxABTbyipATWho42aBkkQPfUDsGCuPI9B\/ICb4UP7JJgxFhDFWQoFs\/5n\/8jlocRvSIVOp2njX8kE4E4C+Nw1f\/DsOrxFUYPzAO36aXi\/dgSzcoetAfvyJMpc3dWvneDm8Gmcg2nZk1SltbfIwybFIKLStaRis+Qv7KwG39cNeKTXYSG9xoMheODbfNvTS3bZJU6Rv0bT4\/LDSRd1JZsRPLNK2iuLs4oSw4Ro8s\/XxTbnYR\/EcAS9eRbpa5bDNBFyg\/g\/Epf6z1tgEBNhQ1UdVWoZQ8mqwRzN\/oPDlhKYbNI2jWVtEWro+Xe1v1xPSfHlBIWfzz9ZddaDPhiDLPPlpYMnfLulVktGOL6Jbu\/lMTtPp3YaI3xQNczDT16MzCVrJBwu5af5t1+buEee8GLAE1qkkj0QRVFJozXz5BVw\/4LfIrbUhALTtP30eYmJ6dXoqg3lvMRlexQ0z32oEQBPhQLA1XkX5S+72mdht\/NMBjxxvtbt6oMGR7at+3NqSTnIm84YPFIVcZz6GBFuwHuNiu0M5NEU5jWdwqnQ6yqXzU36YEOpl8VakXw1Y7NaUF2l9lHi\/Nj2lgJ\/04\/qfA==","iv":"7ec13dc2f8a082bb07355de138a39093","s":"f40570a3b80d3ae5"}
Jessica Rovello is cofounder/CEO of Arkadium