When consumers buy a brand, they join a club, says Vice exec
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News | No 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","iv":"7b59e3962c2c91ea7a905ffaf5c4af49","s":"5da794b515b7369e"}