Anthony Nicalo is vice president of platform at Mobify
When it comes to mobile shopping, customer location is everything
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"dAM6bgLqdvctv37Yzl0Q4K9djNw8LxgLNLFk5V6KZl4+3ZjAqWoJcZJ4SxkP9YJ1bkZSG5ZVVKwMDIQqP8CLtn9FLiWHA31OaTaIyHbNjyWBReUbyzV2Ii1Q5kJb0cRnkwQfJGQs\/8sfTEbVzw8Rll5IX4+AxawnVuQbdTN5jDDQXjOHxIs+qWrtGjrn6X6pfBhZ\/SX78hcJieDWYcfL9whd06O9z6YRLA6rRNBe396qW1sRY3HkNt7RN30VEGabPfEXpeEkYyMgDhjcZ+fkpEFnzl0sD7Dc3tyUkUv6us1wLRQX6Uc+lTH0L4lli71c9D0aOzsM\/IMzxj2WF4JrP97JMM3Qx6J90fZaJ8ekyuLu6O7YnewFVekMg2nXqUVcbBmx3n7v\/c1Bxms2751eINMVYmiDK+zKw3sWbb\/WjhbewkPP72B9u6BTiG1PtLFyop36Emym3Gop+aCFsuXM9dxxWd3rcET\/rypUQuun5aEoXl3GX0iwdsnOonhE26USVmGYYMGbACMr1M\/7hPinlRsNCfOa0HQwrTEhN4WSPv0ULQAjBynHcU+CNCG2wIF2gvVXsp+dYxxWkN+YU1DJyqx+RP1LOtEWJmGFiMHF2AG2cUgNiJrz4iDMa3YfjXfwYRM5l1Nj\/QgU6\/NKWNOw97tsAP11kKQIVVDSmE6Jbky+ddvglmnx0z9wW7Au5WUyqLr8JmRsPfk6pZEoH74ihzA7vmSZeHrVlgovVQqn9aRpWlQ+btvTlLlk0xIokDnSOEz2f6GI1\/Dmn9350C9FC\/kXjuv9RTyi8Ao54W+LW2t54UoYp5tcq4PMtdG6cI0KokIdW5s9H9R9+QU1LLzRMfUE1ziP4FZnusHh034wqX8yuLxBXsq0LmcWZ2yQ+BIU7Xs7Svmt3hqrVNqM5Cj6Wp0ObamruPTEbZiMXOhHDO5WIUfRUoWLTC0ClbZLY0KsqvPbr\/id5VFB6K3+ecDE8Ljs2PQ+Sqn8iHII6YLQZVqjLxB\/4hvPny\/BKfD88JK4LGR58jc9vbkJFQReqxvaxmwLdkHSie2S7unYOhw5CR8tscDUoWnUfVCC173hortwe0bq3Y1HJBbUUjG2p352oJoxXFS0gyGdU9f1cX9GCXEWgbhuw1SfoeojkyF\/9bcYV\/HVQc17ae3XZy4oDyMV5boVwnrruvoh8WaTwc00J0zyWh316JwR2M\/cNQe057rro2ZHPiJViEAKjn+IhVXvR7esdXX7htEs\/Jr9X5DeSN\/j3\/KuRU0VQdVhIUp2Zq6enIEZF1ur340u67Qgw4O8l2QmubirujPO1Sf\/1rNFhm1HrKp2qsX\/Kpnwp7USze\/5NfWL8KiLVJXbZrgKA6dzdj8acwLS8rk1Z2NfvIkWMoYraaj\/rEjmVgn2zGjCsuSaXwmg7vcqdwWCpQIOepzsXxKxhb3Lu2pCP3l72dgsYqfvU\/\/Q4qpFdwzUCs+vX9kfHbKjoVIC8P3Xq4QmjSMd0YmXcTFbfyhtnWlbvQ0hokU3rLjy3y1+oZWZhGeggpMHmZfFjXQId0X0FQU0Anuj9A1yuVE+QUjoKZlFyKTwJlC7MftvAlLqAe7xyxqr7rQDaopcPoOanPA6q9DyDVU2b41HhTFd0BurRPReahmVivVeRs5S++8V4aX5XA39IPbK2UPo7GXVCXT0VWUv9dlTs5GrJIck3VEWH2jx9liW1vQG48J9yPyOEu1S3BMWe6O\/3O3V5NDmGlBNucAjp9MgaXSonIHGU+uDjRmt+DqO3weLkEgL\/7IvvChHtEqp6hYqkOzKtYCnUkrLWnZW0EM7+\/8luQxSNuAPlzDsb\/OdmUcWGwhu0URQDo4lw8TuWAtmb1EXfedCKJugfhfV2LX5Iibz+Hrj9e6S\/5lc+\/TVGW8ppfcC2SwK2v66rquobzgR4wx+Zz69hwWAd94c7CExfadPeMkwr078U4IOUJw63SwRdO\/\/AX3F\/h3laE6vMpgKfaFVIF66sj1rav7BzI6GiW37\/r\/WeeKMaVL4pKVv65YKJ3ywP\/mkBB4QdifKJNYz\/Y7WNX2Ytd+pyBPRH3J+KmLvFAG52GB2jzSEkKMdP3s7MnAyeskNulUW66Cultk5t4ka0u4LmDKb26VLSIVqQo568Lb7dCIbs8jCpPDSKgiSek76fEtnPHHfcckS6+tmLL4FwGuVTUskwHfW2RDMEkjh\/ITnta7noT62GAP\/0p4ChsWUZOsjyiMz5ot2nGByHCgKdI4ORvkqxzfIlDoGR1UrCvYkpTUT6\/aY+uj\/yKfRpLdrsYjsfL47yzoI4m5WZFYoBc1Y\/i3TksfQ\/lQ866+IJN9K7EmEHNbNEz3MHPVCbLGyiELvjBbKezyO\/3y86oyINdX1nUDblx2aEKp9PdNeeadObU7VvdPeE+627h2qPkrztaLPMFCEy22QN6cTF\/zEJ63mIOigZhB84Lan5GZYBh74wll+dkpQWbHhLk4Yj6CdU+ioRMlMZQUdbQ0pj41L+eV9Ap++j\/5NL0\/vuv7WQx8Ayoo6N98R\/zzfrSFhJdzxeSGF4MWYdCoDxoMbKPTU0QES6TMOlsryyd1l4cx5cQS1x5RJvU560+Gs65YmnSROWG3\/GEyGshms3lz+8lmKR75r9wp6qzAgywcWBWJSgXU\/i5MrJr8ZJIMI8Sjzx46QDUTX1MDE7ROep9nPezJfukE+HkHLTGm\/rVFghKmFFEy2+r+haYw2XaghDocrR5OHnn5m4eDi0dJRLhlEp4lD0nacoxXePzLG5n+jR+HoOTDhgyOZnmot5NUurq4vhM0zwJJQ0lfL\/5jMEBJp2bwuIrYB68Lp5eu8jPNAa4Ukn5mEBzWOkm8MI2kmLmR9prDCfAv61bw3JE9yXWI0fnV9y9r5yzBymqB0LsCUshMhfkOglSxeFksvnGMAmfKgnvdETuogT0ZVHfrGK\/E+\/b5KMubcZo00j\/jje8efCJftljmRiZuepdHcQJYSZcScEurTRp59NA6g4xVorBjW7kuXnIwW88YhTVBGvb9nbnuexDJghNWqPF3vyUmxOWAtC7DiWK+YQ4ZALEpPJl+ETDjMb2AvaaHmVTk4M3qavCuWfnugjFd1gS60XQtiSLQeg6JeCXLSrxvp6ifwCxQDdu4Basi0y9Cg2pcAjAyJ9hKkIdwxERNc2dyCZ\/IlKsg2oGt+Y7kAZtxAdOerH0MFNOGHycLJaGEZP1PXT0Csd2OqDNVDMYew\/tUU1epeu8dYtW2EkXWIdpgPG03xtD+v\/7o1Gf8mhtxde61k+VE+PsaQ\/7IMMka+BxrwgWQaThOVIOfuJPq3HywiaaIOZ\/GsWDKGaZoNgO\/irPdbIxJX00ghCeM9PUiJnjzPi\/leaWi3loAa85rZ8lUWXKgKC6QovEvsRVPexxdS7+Faj7flhIkhdmJF9xCgKMbWLRA7DJYzOYrtVjrs5\/SW68fEseNlWhl785Xt2AZZwCk7yxxWVqbJ5PtIg9KXE2rejpoheE1PlmMlHnxtvgQhTZ0HL+XzVU63+O1MmhUu2+rKmr+u2VJPiYYetkQjnBHmH6AWLDGlRxnVAdhgir4zFx43OO1BfL1WTyiLzsjIO7dFjnYBl8TU1f4DcbcyFu82b7U27DJwZMGvZjg5mWTpfu\/mTaNi9wrvRrKupP1t7qIwe0sddKGNpgHC4qwnTYNY7IAOD\/Y0Q7dH93oyEMK7WPYHvLoc8PcBSp4YDy5LDI6LG+t2wpKyvR\/boDkWCTLhrizAh8c9zQv2JoQ703\/855kcLFPPYC3m1KFkZOBGtqC0E1ccO7sfQxeb2Nr+GUoPd7GGIjM3gw1HdGVEauQ8DI3l2Pu\/mXlLcCEYqI+\/HEolNdIBmSVagU+67JWVTUlVOc5733p3WMkioHVPEzeYmy7fbmiRRj63slLdV+1CU7KqKh+gxy0jBYWXQJXwnqhbMFG21lye0HdUEhiI5OIMJ790RzYtXpd0aGegT33lX+Blb0207PYHE2fv7jX7cX\/\/RwAnGLQpXb3s3xiJyUSYO4HlZ0rAYhHLaSAL\/OuQLtlfE07pnUw3UrofhV1Lps+q74dlX7vOdGCRvEmCnIiKqO\/T7F2hsfP6nknqczW7+JF16TIPrNayjj9dh11BglSFr1yuvs2qaCe6q33p1PEKKAAlSGtSTcyZEfwyTrjYoE5vq7KX9gkhPqJ8GndJZBCzefNpZwNpMGLJRbgQSjMF\/PnJWWo0NNqQji3cJe01vjYrL5DPfbzNkkPBnhaevAUPg+aN7egJo5MOq4UH5aWGkVeKYy60NvKpmMfF8+qDSRQZ+oFHQW5912nCiouJDqpgf0SnzTSKsBYM4b+3KFr0UKFlg6SlssqS6OABDdPeWpECemORxXFY7s3zxjxkThrdUnVNx77PC22txBcCFUCJyrQKiquNgVNF0biqqhHhRvrrN0h0MCFSYJ2Ct5H6TWpSC+aXUGbDEcb5OPo3idbA\/AuJqIDHKGzhV9vD8owsDC58UaYDmi2fR3wPFauClixqR7YufMk7F9vRzH+8HR\/HlOzkLoLfPpWRtfg2vht8duTvTRVikESSfoPqv6B4u3bXky9RsSc+gcSkIpOCiswxYoyCfJxuqNfmbdS\/jV7OESBqM6ECgmgHgMvqZg8ZTv9vp777LkyQvSv5G0zYuT1grACtzoDbH+KPdV9wPXa0YaZvG2urOpf9q+1Y84beoLkPHqgxbYP1oMZwOJGI8VRJOBt3xpsavXFYab7d2Ke7tT0x15o7M8V8GQoVF3+7AFeTT3bbbaNlbCAnCHXefckrbgGL7Y+LRuegTdj8AZ0hdN+9zNcxFZgWhc\/Av4nAqupvLdqlhORirotVYrKJf5xZqqPbFMziFX6oSKC37sIzJ3K8yUJAV9fqZh+R\/lgEK8wmGIbOvg1UitYMPVEjUc4IEx3A45V4FHdG1gOTU0AfbfqjTZS679J4noCugs3sEfz6egKvqQFnIcE4eZi+OGVLtPUYrr6LFLuVvjJOxQudhse6zhO4Tcn3myC3DpMqMOX4dOHLIbeVTdfI+aaWEXKjrbNjDct4fKllgKiaLFs5YIjtC7r\/Rf\/jprkpM5spfD1y8DJlbV+qsEWnypIXxyauwZWkhNIc9bHpfIXklMDQCJMjllS9NWcYPC7ZIirzvYzyncONAFpG7I825fPd8bLTDqCr7YgkKCcLYDPSgasz3dz48UvNK3FaQo4in+yQCzcjEPQEZA2f3qYgKM9Zo\/jNvpWcSy4Oe3K1qwvMrQ6L11CwbrcNKtPn5gA62ky\/u6acc8K\/Q00TSSwA76KGvASZMsVOizEL613CVVGyqFFbpi\/HH\/Qm680nTATbz0pDSKIQWGJ\/8uMdythKnyM0afYYOgVMPCkZwixCHlHTaI8WSqc5vrD3WzX0LyW0Tvbd1UTNWB6kNmsyPaujaGFlgiIhI3ff75foOZ\/Rr5xI3od8fgenLksSJv1OthNQ6\/WLspF3WB1ga5A1IvrUfOhefo4xVM1sgprhWNPrnmEZ6exVh9c\/SP0QvYBf8LfceBGeUMOXxVujTAzvhX7scZQEeXlzj15sUYwfRrhuz1jNCC2gQCQ3k6ldiatRRsDDzYdqtZc2Hh5GHLZnqEAynkFQiCLhU\/jih1KUfUnwEfVf1nrRgSQRO8UEtcdX8lhGWvQ+4H1aBd\/4gyC\/IRJ47bWZVRTmwX8AbBc8NzTfd844g005UE0v0QF9JJyBteO\/k5R5ZLCwvebG4j09thadWlZnl0Bs422\/YywgH\/hHOVr8i\/lnyoYgq8\/IOegGu3NnpUom6K2AX+OjGTrOdW\/KPSBh7Di3S68go5Bxi6Bu+vnqRJ51bDSje8b6avWRNN22giICq\/tpqN8vc2\/iFf+IJKRzJlDatlSjk9BR3EQXpfiQ\/\/sSAWeXEvi\/KASsyBH03ErRi\/4HJfPDO2hkodZiQ3fLPQm0EGAuyzCRDsAaVHxLgsm0ObZBULqYK3cZQ1nVQWZ3EHOL+25ai9RiY0vntEADfXy42EenTpvZhbToVT0m3\/hfwPQ6X2SKAz2pQyB2ixoPcRPK1reyPTFUsBnIAyfArAozML\/1vf7LyqZuPK9i8qISO\/vkqIa+DGggjbcpGRn+7OLievo0q246v2binaL2PHbWGoF1B3vGtbDCBz7Gx3C+f7a\/hC6M806Fs5QGBFTgVMa9C+yYAx6uqCGmtynWb\/Zd4K2\/vf\/wWXSvXX98VlrM\/7xo\/48N7BlCc1Nw8cG5CKIpgmfVjkQgkDJZMUp1L+SAuhkfx12Z8tvbymTlNhr9CqjlA7wk+sv8NF3R7SeMeAiT6XDr63lEDh\/RG5FBS44LF0pBO2JpR6K5oWyPpISIT0hyGIP7wxNTHsJE6S33+pNZJ06Enr8sePvxLvE9lGzqk7xzE7qiAkYREjz4LbAASaNhyZh4zQl2VlhZzbx2+k8gzFHs6T4rsNvqc4m8PuHzk5bofvKBT89X1T6nlVvkotPvHWg4CzUxl513pxTB5f2pfBY2JrPqgCaYc9y1AhkUu51hm8xjr3WsEk1IjeX2JPEETqynmZCIBUydYs\/XH9hKLYMGAuWbkOLsqEtOijAumiXHIi6eAn+fcX4PcQOyMVhZFr+O6gWkMTNsPomNbvPnv+Y0l7v6Rovfnl1JhpBxK8VDZgvgc\/q+C9E6ztSQkmgzC0+duWntsHbjeLnlBzJ6mRF+1hQSjrXg7n1C2pEp8zyyD3qE4I9JAa6YgADdlstHjHD8nFfYMyWsQkf1iqVGHEDJ7KGMQOq23a2a+Ojcdqq1QsRNoGBzVPcs9p\/1EwUw8s+kTgxyvg2HILCPJQwYw06hYA9F8xJdUFuwsl9dzV5zD5WH7YQRAOaShDSkK92I2kfQYkWhe152VCDvVYJ5Oi1Ldilyg2ZDCXldKYTUdl\/hpbOXkrQ7vfgio9Nusvr2uk6gKM1AQ9E3F5vQv2s5pFJaeBmsPbBxY7Mvk8vDn8dXtDP1wn5\/mKVYoKS1KMt\/ldhHOYNXw0k7rp0GF8lr0X29CkZEDcqZ3qTr3TY6Cc+h75w9scvRkXWM+OfyEw1lZPQI39dX6fUxV92NfqoxAnFG+pIvWvQVAy6WKY9eSlYQxQgifuYDFkLYmc5zyuq\/G9bjm69gKdvnefqfq7JNE7tjRBqALAGXfsnoHUteMA\/xMaGAbxMh7xarq4DSbTmMXbM80g==","iv":"a816a6068803e2221d7441dd286c7911","s":"984def614fabe681"}