After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Image credit: Porsche Where do luxury brands go after the Kris Wu and Zhang Zhehan scandals?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Image credit: Porsche 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","iv":"b74bdbb2b12b6805d9b6ca3197c249c6","s":"aa8bd63f9e1443f9"}