After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Image credit: Porsche Where do luxury brands go after the Kris Wu and Zhang Zhehan scandals?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Image credit: Porsche 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dpEGRYJhGOcFdAT1QtAl\/mI+6T3t9rnlb00UfoICdCuRV8vO2Yo3jjsv5WAKfcRIccHQizAhrFFMnsRsBXCRevc3aFVWs\/4JpSBvh2R1bjb8OBDOi4NfwZYFt+wHo5EbkfBmplR\/jYqCbmrJY7+kxnzBoyMHXKwwlo2GS0J6QrxpmztjYko5gU1bFy90zKmH7y8HjlhwbotmSfqVTrdKU2b0tVZS184+do\/1fTal0aLiToomhEiVLEhNcOFbGHpq1cOwoZbnqk7LathWxWk3GDUVPSOZyohi7ki6lujvPlcgBKVtWz6IW\/5cYctERr6yybBuuZJIvQDO4EwUU53tA6vAg6lL+z+YestTna20mX3y25AcRXxAar3EoHu\/eerC03OtALvwapcqdsc9G1XrxSUCKcb58h484MCiBK6j2lSqAU3Y0rkyAZyrDfrttBpvTCCUucxPRneWW+1s2ADcGBKbF7mdLS4gMrnW\/BYtiUVmqz2FMcXA5Ro1qdAgrKLDih8SxNViPe21g2zsRX5pyd1237Upv6Zou7XVx2Z9l+ElQ5pIDMjhzoH2BAhb8lXm7+pf3bbGFD5tmwJsUB3y1\/lgknVNxRVuKyC77yh2ERdo7eI5WhXWRUJXaWfmAMElIZCzMaHtCTuwFvFf9NGKbx5edIXL8lssrAGUt\/tIQOo2yu5NvuqnNp67+whSq0DQpqouS9H86mVa+H+WkWjvtRLJQZX51zVEIytCpe6GNOafVZgPyo9VikLX8ycTUlVeBWSj36QI6IkoLUmHBBLOxW+AX6lE+e0Ndksr+\/DP95b+0nagJcO7HXAq8Jb2VRoHrxFfPQXfURPZAnkdfVBGQtpfKcNJW\/ZheUkVKBVHxfO09cm8ePSWFvSPe2GqryoAkA\/J9gSc0weBxD9j5aKh7+i4b+lhYHfoBEGwW2PyvA84qwHCEKvEmdLQOxclxcjojNK8gfuwUadFsKb2HZWfp5FnpmMVaC4bfiG31K+8v4OqSG4B\/kqk+cXn2snahvad9MKVdBInFcHdMsxT6HeOKG7lzyNbNRaPXvyUslWi68MBUJJyzU08obSUVY0HEhCFNSxB9RMmVEUySNsDl\/z+6vROZR7cbT72oF4YDTXjO89dDb+hdpsCrcSmBq1iXL\/QjLgp\/jvxJsA0s3jk\/swXpBMyIJ1iyEmZmfmkbjHsLk9Q44\/cEWwXSFg54Yw59ejz5HdyipGlSi8VBmYv7M3ThjLkyLn+gUDzSK1lh3FxusqZLTLHabNu33T92ZaRE7aRoiAtfbc9e8d+lAliRbDDwxtwLY638gif6+9WZaLWS83eJbXgUMXvE2HtDAuLakl+JlTt8c9FYsB\/d\/+iSISTEmOgqbckXllxGBYgqg2P5Vqp4PmpYouDMeGjorJASXcPsTdY8SM\/JakTBWUVtv\/haXj2vqNAoFP0uqjhVjB3L\/OGJSE2x3vws3WozMiKDu6Bvk7SjWtYzMO79u815mzY6g3Lg89kT5LmsvDnniEmUiVc5cz+HoReplv7gfARY+aCxnH16xjjm\/AtvrZgoZ91bCuv\/HCH7jnGEHyJjdHPBW9EY8mHwnB+1SqQHdLH1\/fZpnxyq+bp6v44u\/803Nkwiu2wPsLy0W06S83IF+IgwnpDYbfaDQQ8cqfji6CKNdhfaQoYtxd9ipqkPEPOl6eMuSJeTxLGpEf+HtgXU88qy89h4iDgX7MgJapWZRT8WUYtndH+Py1vf1kBAAHbvonNXDt270BE6skH3M7lDdr\/VGdOtUyEzZQPfV22uuWnonU3s6FZdANdNaZ8j7Ub0pwEfSQfBkGOtf\/GD9302W8Ym7y2eRuyZj5XzV4repy0hRVQGGoT3Nq2S47cy6Zpj7CMfbDcd0UzMPsY7vc8KcXGSyi6WioX3TwnpUYm1dMXnjR6fdA207cQWf5Ba+B73HYzq6Umw23LQ3s7T0Y2Lbh6IOIGnadQiiE5+GvU2ClZTcULrK2CUFdNbCrt+6xOWpE2T0YAC7YQ2XerARxJvEOAkst5gtw87G7blDQ+5VureTAFx8FzkLQv4PJh4fA9XvRfwbsqS9yJkSPaiPdBBjBphhUG7O0e9lKahNw+QISlKj\/ATIjngLlPkrv4dDv6OOncWF+gLls+6RhrMqooD8jJolbZsyQoaX\/iy0D2xnB+tzpwkG+SNYHhAljR0rU2iuIF4FznpVSKHATewirPRlAPiB07HKf0UgOaMOIXCrEic7zGDumTzczoT9E8X8DlQsPkppEdrKcL7YtqcbcGMYdeZVAMnbrvf1QY4HnV8AUvOfveGlMYiITYOD+a4MGEcebROQHqnmR9WdwdFZ7cqYKTnreGf6zH+i0a0T2qMpJDewJEKdZYfokrKqcsD\/ySE4GtkMtJI2jhxhIv6jCPzRSDsBFfgTfrcJA0zLuyWHY0zh+xIt0snIlj1KDJXrkZNeMTiY9sVf3oxRRHSnbrdX3MQhqlhW96cmQBR70lOnbtTvgAEaSBkiq9Q6MXkwkkBdG3yWOMmIXmwmDivQiX54wQH0mzsG4dDZknopGI7jp+VcXsEDVtOIL\/Me+CbKLmypGvi\/uKQ8WV7iTf0PQBkHab3Za8Uc\/jQk06Miqn2YcReVCmCUzlhDHGW+ObDqAJeQBA7\/8A99hIuRjmZHy9iru4mXq15uWLrw1w1A4w\/l0EPhpDbdro8pYeSdnYLjGIJA3OGaYsPIYzMy326RJF4y4c865geX1WTjNyHLd2CoQ5eZQbaeFZd9Z2sC8TawtD5l5ArECcINCUSv2wQxM1CXVS\/dwVXPo4VXtlbAigLI2bTXyZIO375OMqx6igbYijyRniA7sjSRhVJhMfIHmB4QIVFOUXfylNFlyOgpMIZmxdBe8P8kFYdcXLUjhs4EbUUw+fREP\/UUeWKcMh0\/CnT1qWu3SJnc6PeOFEWgG1ZC4PIHqxAh3m8GXCsPVrsCwVKvPJx1r4AbPyHs8gvbI2Ty07T3Ad+\/2iMrhowlwAkLFeNwC4FJhcEV3Fvp\/MsIW6ZVJ73VCmxnY4DJKan2dSNx5luk4HMxBidS57Rg25oH5+wCDG1AqbBYIfS9iOdenNZKhHUOAJo93UEI2IESkA==","iv":"1cf5ac501228a738b94e1c2c11e4fdfa","s":"f15557c291abe78f"}