After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Image credit: Porsche
Where do luxury brands go after the Kris Wu and Zhang Zhehan scandals?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"f36548e92cc82d33a7f8531cc29eb6ae","s":"92b15c35e6c1d20d"}