After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Image credit: Porsche
Where do luxury brands go after the Kris Wu and Zhang Zhehan scandals?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Image credit: Porsche
{"ct":"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","iv":"d8ee1e236ab7407e4f02075a3460871b","s":"2c38ba22bbc1b1ad"}