After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Image credit: Porsche Where do luxury brands go after the Kris Wu and Zhang Zhehan scandals?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Image credit: Porsche 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5k\/rzyAVsqewoZU45ARadv9TpgM7PiaJzfp2pLS96VKeuUx8f\/5L7YAfheorhErKY634guv5effLbEvTODoc3If+5HtGjFqw+hOMWfFRoChGPL0lmrLcneoSeFi2DWdJgsmaYtYzIOx3MeuzBqN0tkL6Cm4QGF1sUXznIDKk2NcpgJbraS3h1IMshUWTgS3jYFJl7tMwl\/JtqSNqG\/b0O91N5cP6PPXcYM70goT5oVc63gpoKKIW5UqfO1TYFDxKbzz1g1JQB7mrnf93Pxb6zo+37LqfbkdDq52rRbXUEhCFli6bwIZAofnzsiaOw+PyQiYBD90EKGMpqNtQm5aYgRd16wy5gHRBgg4c0OqrCF8hdEnggj4H00zIR7iLofaczn6x1YNGEsnTpTURWDB657AbzcifjuMknQmYrnqFqaMlE9g6u6n2YbdX3p9COaxAm4ZYRDl0EMqN3x718IDFx90EVDzQBOOeh2hrejRy\/z9jboxNA1AqO+I9IXzUw6cs+C6E0htcyHfDd5weQ\/tVfo1zAxyFgW8VWmbb612pA9ge9ATqAc4jgmEhHFB9CMefj3rhGgefFvja7wG3pGeb+WIX5YuP6bDvKu1qJ9\/KHK0U8Up8d0zYhGMwjRIhBO3rldSu2vQez8YXMKSE+eMrxvZiGfMd9BkpHUKYB39EC7yuMazOnfitpCHge\/VAOJOpMm6gTRVCHsStuNLbiAbPRFwqdRdtpDZNWosKFPqz5tiareAx3jNDI\/6KYH5Ea99ngQHhHzzvxCyxjHwtrDtMet0ckJvaAVqJSU2fTn525BLSbCUSqYXlhii6nh5djYH5TVLiUwTqx6cMppAMH5PHrLlrTgGZaC58BqKUN7AI5Hd3rZX9L1QedPc78WUfMXzVoZn8rOTe+rABodwaKiaZWaToG9DiFtDyaSVqxkm7E9oMRMb9edI9jfXyK1U09O05o\/4MYCPM1fLlj1dpTPy0fGiLKtjNTJTByIAL1Axq+QcektDz8aLoBoJ0\/0AQ9Wer6KTYORzk3mW7dev1cLhDPixuoi9yyaAocj5voltiDvcoqWGMO58GLdeWUUnn1Yno9K9xc3yLqeiBIgGJnvLiXPESPwHIDTabBQpBLQCMlm0kDAVXBpXgWYmEdPLc1DQai8fRAu4tRdKN+KnkVMmxqWnC3BOm8PIzTS8F++UT8bBqJ6tghqUtR2tpFE3Ct9\/6vY8TKknB3AdH08MuQ4fL3c3dLRNOPADsvylhpSq6R9uBmUmqFAFBBcGz7eUQzEwHq9V27\/L6ml+bzG23l0FucRhWqenCGyA+dNAIx7IyNz2o9LZcaLDlJUZcNxGJ7tgCe7SWWqyC2KAoC6EhX2ZNbEmzlNsH5Fx8EDlhs\/trNRAA3aT4YuOgAbkRUcE\/tbYy1ihRFYp1Gbvmiy0zhAIG0bd1zAvkk9nDA1J63ENsQHJVIZ+sYbbIJk9+WNOQIs6qc6XmAZQbVoxLhdhPRvPVM7rgFrev20eMO5JBnUMPwl4+nkp0U5T5OINXnLwPeZsFrn6OvIAJXVI7HzKaDgb+ZMatj+D6peMSRCaFiI1DJZ85HZSamnUQf21qjhh5kd\/MqKCdDzTdFn+YSHZYiXHNF8dClhqgzmwipWrzlRv+Q+FDSAOgzQlWmhWVm0i04t0z+xNN+Cgdtvv083aOVs88r7sK5kg07EfPfQUn7yIZQdpfwx\/qbm3kSQznyarvcQSOSZVDfEV3l6j9crqwDGE7+kOBJZz\/ZBXLdMt5jNhLTUwyLrgLJwsvy21TOCuqmXf\/++qXaPyL\/lL67Q1UbrRbaDB4CDIniShGD+lZF7bs34OvaMEBYc0fIWMncbea74AqP5z22SS6AzOhPmKhHgVGX7cOrhfT3pI2l5xdh+ozg9qL3VZ69Qs\/so+31KYszRb0AJubYJZHY+P2NqXBKTdoffPnW+E6jmTPgjsHfY6BnzgYgI9DK6Dl1q\/ceir7tLU2C8ibeKi5HS\/5VAvhwajCUI4MBnLODX4iGhTBpNOsV1905G6rHpdTUdtY\/kz0M7pOQn2z0aHX8J0ndl7I1RmsIulG3kIE4MALW4qofOSxYhHp3rI4s9KJJUjDkngjHjNIIseGVtRLyqMlSaqQnAC2Pag9dqh6hf+VQX3e2rTu8aUhjYVmICb5yvOw5OuYSAgIWRj64jMZ4wO9Fr8QMsU1ftDwikeL02YO\/77jP66Lg\/fiVQxlqpI1hYERe35PLgYOGF75jpzDRL\/CA3zGQRPBLZpKVpbQkTjrU01ngpY3iTBaLomyRe7YY\/CxuPGmc3R2sRAvz3GN6Y97GX49UFFM7Kam+Dlru0cdmsE4AcsGENMmd1Qe9XPsi7j7i4bSmrSupxSjaa0lrG16deY0i8HJXpp\/hG\/xssRRTN2mlLR+4vGYVHq5Ptrx7gzQCDJETEjw2WUfL3gNXFH3rEKT5jw2y7yVS5mf6X66DNzDRl8hQPGvW6wulpSzZPaXsth9+ZZqAJdqzmCibkLLh4ghBrghENPhmA13PoQVXBIwdOYou0B+\/\/wFbqLgMPSmdb15sk53z3Sx90gfd4uWYu189XghESGjwb6AEG5cJZmruYtyHeyjIQZtkGGA\/6QxUmNqMUCpJVsonOemHJIFgSJos5Zuhh4PF9a\/uBt8Wbl72R1lRjqlrh8l2f0xjZBe76ibdVCkIQbAcdyd+J5Ky5M6a4Zq5SdNz8uQkzzVJAet5wtk4K9WevmUSQxebapQ0JVDnwHhkwfKAxJ45HUBOFxMSw4cJfYav6x9yR1I5TOaIXoBw7E2oI8kczIz8234XwH0K30UARfya3700KmJDLlDadf7ATeM+b7DOBNv84OEtKWsfWMHVxW+WkyYqv0RzxW6Eix9ig3u7PYr2UGiL3a\/kaZA\/9ad3SaX\/pG0Oa\/2+Ov1ARRnjFee9B5BFwdl3onAS6zIGI2MdyP+Hb8eQUAy0pRQktJszjPfTwkptNFn02xtZq2RdXsio+5wNTJeTnP\/tr8pSzRNyc1l9SWrHERqqQwkY9YkeBeToTS\/X51GtYq5AcyyXYIQNM0XG3yovMx\/\/Fwxbr9jx99NZeRkcP\/jsHUK4vr\/rusL0fk7wGoqIQ==","iv":"acdd4c260fc0a5ebcbc218b5bb05700a","s":"98db551d4720e45e"}