After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Image credit: Porsche Where do luxury brands go after the Kris Wu and Zhang Zhehan scandals?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Image credit: Porsche {"ct":"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","iv":"0f6093a4b52010f73ddc18fa838ce67d","s":"7479e90d73882511"}