After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Image credit: Porsche Where do luxury brands go after the Kris Wu and Zhang Zhehan scandals?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Image credit: Porsche 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","iv":"fe6e9534b0c63a30d55fffb7e6eeb5c0","s":"b24f5f514cbfe352"}