Where mobile fits in the marketing funnel sandwich
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"c322c05e3dddfda20df4d08d6320a32f","s":"bdcafab74d2a9f79"}
