Where mobile fits in the marketing funnel sandwich
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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gi32mBA5mK0kf0n3cxn4CClPhggsjjA0du6IdUt9neVvV7Q37BAjRTRkRg9nH1pUsexpLQ5P7YLYUd+cHc1gwaut\/C6mBvkieoLYAtXBIeJOwsLIf70tgUnFE3BfvZsvPuYWUGMeryqsqO9KiC3xPHR1+3vy+cVk2S+2zZBhkCDAmCDn4kITNIoCRkkETW3RXws9\/RInhJ5tqAfvswRVgFmYMbwtbOsmMox+1+6m7bveozOCa6Ydh4fSFw2A9jUEMNiZr8LvSy3RJDwwIr15ZYQxm\/n9v7q7dP\/+Is+6ZdqgXW6EZGG2GOr3DCAarZ4jDVHU\/40uChN9pcg31sPy0ykSUD1Bj93BCmjaKehv8ubMBDQX0Ep+RQQlzHwiKSv4epEcaQrrm+X+iWcxsscfB5Ob+oi2+0LafCWwC0hyM6UQxe0j8d5lX3nLsrobtC7ojCAmYT0hVHESwtBH4hX0Sv5ne2UJkCVgCaxvc5r7m+Wr5ixzLscUfez2OTA7rfK1U3NhzbfUb6Kmlq+22V1LFh0Bt30blBC4g\/OUl4vTUblXQZlos8Jstdg3ldC7HBszMTGNEJr\/ZDAVn7jS8FYG2uU3\/e8zon9WDF2lqflXIyj8OZdyB2vP78bRAk0rycSLsbqQhZs8GyQELO3gWdsq4okaVr0Xd4gPIOvfj5\/2xtDqfxAIRYQ2LqujJ7vk7bAz4Vk4Gsq2P9xDGpuGbA9VRvkB0gRfw9By6G10m+E5Loeqh6XGjrnDhysqUGpeDZTa\/8C733dgf3ItdHYKOZsl2Jrizvt0uNdWhF9D2gzkB63d\/32ttaMY5dGv8qaRYwMiH3IFAW\/2XZJQwo9RtZo21kgiFs51UGmMrHq\/8Zimr0e0v70NtvqOVYtVqWworWZQ19pbPjbN5Xo3CqfPmXngjGQlO0qy7x6cgFpwDmR79CMEO0xO2f9Nr0fU1d1w5Qb\/m1kXEnJ8TG8Lr8ZpO3EsNhFRhxKuauTxRjOTf182HIVMKpB2m85NI7L8xrhxx1HFV3zF74vjPBlnmiRa0vduQEpgcx2+HURE4C1Mp+cLXyjPRtw0HxFXcxslcMDvqDgJSgY3QHjs3IG2GQAx2Fno5FyzJRhswdUdWIb3tKot+txwf2sZE22qk3aEvQiqduNNq3OV+8vhCh+81Wr3M5Amp6CQhAPepK+9iPmWIKpvsm34vrcm+9gQ2omvS\/OJrTlzPY3X460nyogUzGbQyPw3MsrYpafR0fF2CeWz9esWcM\/joRW8FajDo0YVXI8oPy8ugegT0Qk1UIO2i8gUtpsLmmA6KhJZV\/kN4F8FBzX+UKARi15eEurPNH6J3M2lVsul0ndDsJ3bKimXur2JhlULyHnyZGf8\/6L+ybezmcf1lfJLGYuCPzth7+\/rZ96tNDlrUwlfcD4ZUGp7Pw5AGT8PmsXL+WK+jsa+VhGfBhswJK1LOmoIhD8w4+1ynVZ7I6eudJ05qsOtqrzRNVDFEq2suD1CALXpXCNVj5zlBfK6X664PiLI3Fa6CdZ8f3tjbwfcfFxlJV3AlI0oSb9k0dfoOtrrrgu1iwzmnjlrndjG31ZYBPYKTaMs2m2npP35AoCRsUdTOk4ueBZv+hKoZ4hjU7cXHob\/o\/ranKduj6qz19U3VJliB2yDttUPQZNpBsJHVqnsWeJSEh+pa31VnhvdsQgcsbLEuh43cg\/Zc7SnJ+\/+o\/O4g4Y0li4BBH1dPE3NzhvhqFGcytulTPnDh+OV9wiGJ3rHUwZqDJ0H2OFDXP1j481EosWmEsdezNiQ40Hgj8ALAzu2WZ\/5pQ2V5opaXe0OBhkypgFrVcKkTQEw8OVQ7qb2EYIyOcNtl9EuzogPA3gnMkYRga2jODvVXbqXC5NmLZ0Nvm93Ujk4mDD9XOtLOx45bmIUdXssmIGqSP\/mnaBVtDJaCOeDY30g7OnCLWgziWVwQIsuMXq5OThFXPSlLAmjZpfjAUk53\/ZWjQAc9usZN8zkoEugHhiETH+puU3kQ1JL4pk8zxz6e7ngVxy7sd3mGSDHbia6XLTnBJMPJ8tdNvxWQ23aWQ5r5ufu\/um6EcKMoeXJ\/mXA9LSmLCirWQ2RemF1J78l7yAfOBo1AcSi6yWY1HhHXmdu9Abld2L64o\/V7n5zdXn+eZUhmvAGxlWqJM7NUdjS8TUMzKMAHmmDSTYSMMuAn\/omFJQXfdG1g7+tp\/FOuO7V9WTuy5f8pYq5xkXrB4Ie4EqVNBc0Ssor+PivjGGbOTs7tkGP0yG3wB791VW3RvtwjFs0zhL4+WECTpQ0MvN57nDkK0gfvbynFAvqKaiP7F9lkchc\/+t0\/8sI\/2vL2VTwAxrGtqt0\/5H7qiX8NZw51gcX0WOcdY9cxQ5UWVe9F287LmV46U6s\/+G4TqlO56zvDerpoljRr4omiiPkHcx3QHCmvg9\/fOmuuvb2+L99jO0LbJy+lPtOd+UxW5KKcZYt5aAGi6dVDMqDCpN\/hObBiwOIiC2tReUQD0aw7DdjgvzYWHMEZvQUUl0vLKQZZ0u4uX08fd5sF2gGG7wo7sSH8godPapNLFY\/0+ktkCQWW1LNbpckzDUnMmjkcXZoJ5PXLSn0fZk+8MG1CJGR078rAWLJw2EOQ7aJj5c0VTOLAYQSNiRC2wy3PabDGXOFfDN3brWUYK8Lydzf1LRq6kpSaOGKDtJGB7z6asQBLE+XP\/\/uVMqgwOmMBaq+uSatwbS3U\/q87kpIVRTsUL2ykppH7OXqd8LBZBWyNQsi6rbobu5JGmrJHFuxWaakOYmZB2XM9AbjkYdumxapPO0wWclgEzIiixhW5aug3ezRsasqNtTTX9PkpneFKZGDiudahFeV+PzlwZ30I+zf6ScCWJ1ceRTTW4\/NaDlc9fPMJzMfOWWp6FPk8wsVXGx3YY+2KVEMik2djGZNmhY9w320GEs7PYAmOMC++PM0wI+6S5SWPkkC6iR2Ngfd7RV749W8L903pG2rZw7omjSufb4LrbvSiHRFwHSpjjC3\/F3kDJlGkIYnUba9CtNUH9JIdTQ7dA5sezg6JcGOkFkkMpxUWQGWAhM2NgbdxCNQS393gX4kgyDduyDO5Hkv5rBZ\/PhQ14kgEmR6S4gNjH3LYf2z155X34wcm49FdpgDZK1r\/TelD7wyrxsqAedXwXUkPa3dbSZnQHII5RZ2t94W040J9irGeGLkpmHhiwrzPh6QSS7XYyNEH1YrQfhNVLsSX1sGM7rqaZdoBCA9JP+eat6A6eu\/j8dnl2TvEpQ6ASfQbQ7yeIgMbuExQo44usgzCDmezutmod60d+ZR6jSDQNi8fm5LQIiTupRYIWudRjAa0fKVGItexYwG7aUhv\/gWcVFAJit5jbOLBxH9elMJi45FEG05rLSgGbeQtnkqgSjyicis4OMlDN92DEyLpDiYq3cf+v0cIt0M0T4owBm8P\/RxbO0ar3g074RoX76xry+bJGF\/LyFDP97DvErWJJ1H52SpQF7gSg5qmLwglemn7Z+ELWRXQT1C8kGNCgMZ2Jg\/2aYP\/OFJhEZRVsOUU99eKsGgy3rYTC2qCHmGgGuI8u2vJD8j55sbq37gOo2qmZT9bYIznsJ7om1E3IF0bSFPosIMatUvQ4f2y4eyFS4MSY+7JZuABufoR9u+XAJraoOUfjK+N9xerZ71GaMC4zLylkrEUiLs4DPz0lvz0JeT+aPnkPbqhX5vaMgGF75WCItUY48u5GEbTjY94dTZKElhnCjsv62N1JY0kM9ej+nSzo7mfebwg3y9eKAKg02cg8OFWa3vyQoQmCUGOHi2w7NpGhQjQcldfKBmwijTrXAF9FhSC8pwQj1OZ5kKKNdcmWfls9r74pqfY1Y1sk+2vIX\/VXFMhUMg\/nYiNt0Da6508TgsJ1XUtSm\/RnSpYbl4waP6GrX0vrO9+OuE1\/q+MQ+dcDkzYnjbyt1YkEFM6vp44WW4718gKLVl8hHsl\/0LJaNR0l7++hRPa8dCvJX1KHm1soGybOdaW","iv":"196a143ae8daf9bbe5e443cc6509d001","s":"2ede98fd71458353"}
