Where mobile fits in the marketing funnel sandwich
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"vv+QwOC5PLhh4BZgW037loQ3gI8gxBx8VT7\/5dYt\/U9Zrk87KzixqmTRmE4KcU7Zhs6sB92OAlZXVzVDBUcx9YoONWJKNTHDNMYt75U3sjx0G6gkeRgEz61V8srH\/WP3\/VZzLB2iXOOySxBqA4lQ2tELNkZzNY4vFmiRxPIiHPzttpkcAD6VBxusB\/VcDJmIjDMQQFuRSAFIeaFRJAw3HFN+l7vxJ35CYmx9UIZ936TJpmY8Hv+XobuCnG316J1ZOGvDKozJ5LuRbnstf48kO73d9RZh8etppOcl\/nfEAppjw+o0XNWxh3fAgJed3WjXCTSDg2uJLENmMfjfUXYfck\/9\/GFTZlqW3EP0yhA1r1P2GEGg7sm2G1iteKbwMjjRwRzOfSPiS5Oh3Eqm4MZL8VEplskupiRcmkMVsnYTlrEbX5WxVTyiHcygu7EbZGlBOkbF7mNoASSQrxP1BRU3zrKQ7fRfbnZw0gPUzpzgWkQ9fgzCpkxb5Lzv\/J2s+Dm9ndmK+ip2Dnne7c699EMmyeHH7auMmnHSBjaXLmbT90flgXr4gUI3nBFbLgCbqUH09VCj8urk2t8XHNhEMdus8kxLCcHPeAIQWXx3T1aSm+l7S+H9ZI5fY9HH5YwcvigwcGHUnslS5KI\/apxgjys1tlONT9KtnGy7Lk6ptZew6LdArNMEpZ2NjmDi+8NnvHkvJJSwYxUo0B4q0mI1FGMUurltS+M6QHOrQS7X9nwHxwTC+5wX86ztz0DbO6OqfadjCWC0zVwsk1bjiWNU\/gka73MwF7eUOaVtLixexULrzoe7CZxeoic8mLJTz9+E7FW7x8GHJDdFKY\/g0cibSL5FfCZNsyCBXdi8AXNgyblphls\/QWGUUjDs\/hlIJWhAVgO1pBFxxuqUYwcnhfJMupgdkdZEhTSyqbSMhcJVNANfdedLNquZ200xvu4sjopYSUsQd+B7Z+j00o8ujlyNlr2PrOSN82qTZyD\/Bs4f0vTf9idn8dQ1\/LZz8w1CMqt3kzsU0zd2nuKJ+opVICAQSni5s7Hyj5lTdbLCk\/Q0UYcEA1wEtl9ay\/92vO6u4we8xhC2VvcP5OkGAhLKUG1hjSKu3u20X3\/HuKplgwmgTG7EItSPKaiLOJ7e8F17A3lAPWD0RRmD6UqJF5zILnp1eD8Bf63XCELqOBefy36WyRYyJcjSzjPs4OarmgtBNr+mFqEim3lA9FA0pFCD8dHn8Pr2mlahGafInJtp5uJ04uYtKrGO6gETYPPCNV3IlSH4p7mwAznFcEbNeYGgPe2rllN3IaIwkTmAPzx5xYd9i4NF9V5\/lgfSKlC6Rty7xHtCasqfS0M5MSw1y\/uDBKazGyUzLTesBBjjJV7M4ffxswkg8xykIakNiEMAi1ilQU\/T5o8X368IpDB7AkVsurm5ypXY7jNR2WdhMQCHslhj33w7uyVF+AMCilHqzuXJfgYivD0rPXva+rf9AdGGihawMdvQVz4Tsd3I\/vhrrdF1zZ+qs4kyBFMl06cKdWVmYItFGmK6TdAgHYB7fuyyrfL\/mJxDdDW8GSboQ4uDmS7Y6QKjS8ZIQ5+d+w2d4\/X9mldP1+e+1wiOsmfmngI1Slg4oVGiM9K2sCTnczYbOh\/ugcP+OyQGwC99rOWvYXyB8btZ9gJh2tptl8wfHI5EAM8uFXf1SvZpnbRrWErun0sctMrNMbv4jjCQ5eo8XpScExOuw6fH3ewyHa7EzTCaRy\/Lr8HYctUWC0YSBQogYXPA4g86C0yF08j0YWIlxBkk3ViRtsZB7V7rHInaTqctee3QxXo2WzYFLtki2qc9l\/qOMEt2mLAbULCJ8cASWoCkj1y7GLdo3SGnuEkDRxCf\/XVgrQGUcBdMGHuS5EAhylNrTdHEdEq0cLftc5+43Nm5Af1dSV+3NvQXP+wV9fPPjVH2yVEOkn4XrXX1evNrHPyQzih1JHB+JJ5zAykDJSMhFTsBlzVuLhXgv2c106umdIPBfSTudM3ftQzNYxhmQA\/Yo0Yp\/XHr617PiykNklNasIyKX5n82CMjefZNRRRjd2g4V2aA2x9HOobphK8brT5hAB0TE11xaXJNJQMYsKmsrC3iNITN4snU6AduxtSNhT4aZ9Bb2z3fbYDPOLXllVn9pUzisW4h7ofjoXSG13kIPgpYGQqzkWfBzQQHA4YiFgKEQjXXCF1zqx+490t1stamKjRJ9CMKACfWcyaxZhCuOCx9yoIV0x8cEt4tI8l1GLqW1SH46DB4eV8jToWNAw74kvjnmNK7HH+qrW1QJktpWyY1Z4NxUJKMfKoPS27IUb6+PyW9wsEj7oTUowxwOtIHVYlsxXWXvtxPjUOS+ZJ4ReLEUFmU3jNIAVuP3gV0FflzWjq1KXn8+6gXS86r\/freJMdrAGM8LzPRbyNidgBq8imjFkxSaZ\/uBU58JioM63yOA4BQGTD41ZJBsOuHo0kwpjmInNnFUE8k0BCvtF1+hmFKYzg6cnUdv552+xrQBV4gqOnxoyLylQvdeQBEGAZENgVv3HNwPSn6FoEP+MaQr\/+A1HxhA6tZnG2U8FIfU2cWIKpM9rKYlD6h5jDIL5yMws1bGx23p37nk2POXM\/ZvjShWeMyvHxLESlC5qfqhSO8zAwrdUNNViYfjMm\/lTdEW5jZGtqWWOuXU9QKam3pN76uW6AVOgSsgpXYgkW9L6vcdTgnaJ9NRZYiVYV08REBHvTYDXUVtztogQZCxBeh9pSS82t\/Qk10+g8cxX3OlQtVtxpOYQ18qWUM90DBq17Qs\/bO2ylUAA7PyU9pkncGUPDtiMZ4f9xeS0799mLpIEPUQR7FMzF6Vl0A1kzQJEFcgACwsvIZAGmT+ija8cYONrTr9vQLpZYyisnCSoXhXM6QY\/zY49L1+l1ACv4F2Y8lG4SYREvRsg3pD+Tpgp1Y5hr\/R2qCvv6JzE01Um2Tko8qP581VcyQXGN990uAycnBz\/yLMYxxWwBGDA8Icr1jj7+wZoUqeDiTIIBAQ2YReQGvjVYTowq+uFoOVDYrkQhl9cFJEe3Sn8\/SVLhTx4xAp3vbsG2F\/xQE9cIhyToyoCiaO1+dCiwnR9cebQ5u1JasG++1yibuxInNp3gDaMR9\/PM\/OSCyNEqqg0XuuTclC44XStm+tw3yIRixfhPS8rtAG4oqL5nHZMEciinYblaTprsUgQ0NhdYwnTK42KOxlm+pJv+jjBtLd4zdTqjLVpqz1G9wW1YNa2y0zRsBl6wLOhRjsu3M0Tss6lypmsFs0TByCCHZjXLypYsAC1cKxxJHMr3KVnNOClGhE0UYeaglyIChKBt+76l2rqVnV+H\/6MQa68y6zhE2OIo9O6eLk0PUgMQGpGPd9QYw12TzyNXvWJ1IWoqs+DBhGsrf6YGPhbBhG+ykCgYKyAkJWpmy6tsHWw4mJuRYPcq37qO67EpdcOhL4h1oIbDcuFwLLt7ToVNu5gCE2ZBJ5J5SKVr4Ls7ZcPLvzXn4VTTcL2bZ3jGUdT4OsVHOlIJofR\/Yj7didR+ivUcJwYHNiZWhtSyfvj1vB870Sh1Z1EtHy0+U2Ctqf8YueJx262vZwX+DTjr\/\/fYEzsPwoBKjSXvQ5y0\/SHCqfUlPlvYzmrWtZehm1sThfRFowB7uQaZ3KHK76PrskXd8XDMU2Z9szeABOMAvubxGaSZBVGO+ArSLglR5GwhwVGyseNnp7RSJ2Sd3BT87n7ex7EOsyZzUE35pi\/67qmbkrMVyVmMjQJ5jEMSY8Q56cJ8o83wWUKshvbsncWTNIZVI\/Bi2iEsdkEXZmiDsL\/3EJr7dF9F9\/LtZYHx0JdVWcIRDjlMN3t9gV0+Tg0ZYl5FmS\/+M4+O+o+Ko1Hb9iiJcgORcuBLqDuZyKfJQ+FtD6V0NOqfBMFN4iNXPBgaxzj9EawW\/aPvhjKsMGO44RJlLAXK5VnKv1BjDjPJa17T+sblJ00AbYyhcfX6DBmJTK5zJbp5PpX7EyzUxXTVazG+pQ39RoKXfac\/+CzbrefitUC8mQ0yA8mkbj0\/p8YapGKFdYBiLbKJDz4Fb6rD2J9vlqdcrgJ\/2vsMS8yVwHq4oYl0jj702EuBC5kpwsizz2F9bzDWzJ6SEhTBHyIDMMzT4B1YYX+Xid4h7VnlLaaCqOcTCkLt59D8SJT8IuO172R3qJsqbtk\/vF3Uu1JVn61xu9l+h8j6piWfGTfHZAvaE9dXLzewe3IYtPx9mJY10H91wCPH802nOwmeYAcj8kAG8Xd8qOvG5kSSIPoQMM2+BL6F2sIc4olFDJNjYV3BKhjLoEFZhq\/codYI7EAHFLEYmnkf53g2PuPE5x5XC8FT5I9HOfetZ7ox\/e9RFSV+SEvHIs\/WQ8mGb94kWrrRJGbaUUo2\/S6jJfqzzQr2nLfsn6qOeDIYm\/nVh8wQyAzsLPuuDV+lbqU\/rzLfAsuVFcJ9VIWWlbIsLNAP38TQIND7gScaMWQjH9JZcR6N3nBQAU56zT9tvotriGsT0qcX6ncJl1FZcClzSJr7N8LlnmsNraCmdP96SabSIqxPYB3ZkQsC3p+H64Ssyo9kotVLC1wjz32UB0PZlEzQ2El79bZrGKvIblBlvT0c3Y9ElMV0He0p5Tjvo+eu48ee5GVo8S+XzuIoqt6zzlmScy6N6Mnu7msWokpa6+\/RCZiS\/PcaZP4GrbYKr0+hCGoAMSbWvC0BMruMbyE6zQXvHpmddabLuDFDCualZyppP21SVb5qSQ+s\/W0U4HwILVM4cDnuDm4+HeX09cm4o6k\/MZ0IBx0wwrW1ppbJalkmqPi1sZ9Ms9XKZMFFbXhyBernQ1UcgjWOUSgdbLHfBmN6PuTAw43+xA4te\/UeyuHrWmGcNNcnLVi+vS1EXfHVIl4MBXGH1cPlccleleIUq6eFdm4mZpzFBJwxix69bstciJKebrlAb3D1Sfpjo\/pgoOUJ9CECNwAopbaZjBO0yVdkEtdDW67CVZV1QIOyBCgEpN0YVvbTiJem7LwmhHh9XcJIvSI5gSH0dUTgyf2jLb5h\/UexUPkSntCF8CHbMS1HQYmAyQil\/+CJ9TSzFk1J7FGy95sIH7JVCrgRDW2ssj3uBk9pidxAQd5n\/Pb8m9fjASmO2kFIPntt3MstHOloukNzCHU7\/JXSWe7q79KDyCxvftp88c92HlOlW8\/wgombvvoT7uyvMpLnF8\/w6HkTCLwDz3L\/edx3d79yeDEwUTSoKUVAENvnwyoa1IngiRJfkndBMukyJVxQGT7RJVZQ68zZYSqpb97BGJMiDJekCH\/KNkgf+Ns+ZS+CG5yfiJmeAK9IRDNz5p72NdMzbNCPjpEjDC2fU2onqtr2By1uDe84UKlStbv5s4i4gV0I5xuD+bBikS38ShsJ\/\/IIs2139aXzMwqCkm2KRUoyzASA5j46MqMi8C4CqMi7cGK81YgjA1tCWoN82SllzlUczZ8zZB9OeDZsou5lEx3oZQKUVFKfcTJd9Qb6wHXRleJxA0Dtk+UR1h+8+vtTilE9ZtH91lcVhjbQK\/YyhzQeT0+JMU6YWOamnc6mAIjLl\/eeqb6hv4WIfGDvI4936dKDhgLXLfQOhazoS4Ithkb\/JgP3l\/aHmVSPJaMCWc1Gz2F7SX5h+fLrh3wytNLOm\/l07WofMipt0gUZbDVG+H0ekgAEn0ypXc8gR99ZCqgcthT+7wThucVs0bC0+kvvYO2B2WXy\/NbeWq2h5WEqfxu4vgmRJ53t\/223dcCJt3aoh5EMx2iX0nAu6wF3R2KI3tcfaRFGcaWDFeVTDgBxC0VI6Y3SnqfsE5gMP50WMEvTVKBy7QA\/zgTFwU5ofTS4r0tkyXBgO2YXHCe6QqYwhDL3PsJAEsi0pX5wNLWoYT1NDqnYjxMucsc8IwmgPjGRPw5o10r5r8EeVULOomQrsCWnPP8flHz46T543wA6uZdPCmnONss703+uWVqJ5pMM4ls90vLxbxfq6sVRNf8vx6PmIH\/cOquFdObUC+R2uuCOZqI4tIJkfWDMGRGrGVJE5ujYGVLaUmgt5Wq9jBR+8kCOR\/3rdG3\/Hx+uKlYMcSiTRIOzFvSDSn+SbynJB8u6Ybz0sMz64G6OG1gLNBOnThV2AuwlIU4VsIlU9oRjFp7rfZtXNVFiVtnjGB5g1vEsVuRKeA4u5hZ5jjJJVH8WBJF3tDxnTxBqvUf7zF973s\/l5da\/We7IKaRurhAVSOo8M3QTEvGLaHI3\/1lvBRd7WkmG2+Z0L5VLV4U3d9UzqSYPH5Ly3DMrAt4qr7EqvE\/YO\/XVAmEV0odTJc88Y3Uldz2eG4JeJMwTt4\/0KjmXV\/7DYPGGN+BuN+txPQqCTJp9j7rf9Y78Nh881exZ80MWXFkT7HSowq6c9w\/vmR90w92zl184hLKnxNaRECUBHdbdyX6RmWdE7zslp7FHOqMErIIX\/KgnpANpSG2UMafl161uTtcum+2QaN5+X9ZNKOS5Rzsb58Hn+daHlriGIVTSr7RZF4dRAyQlYRNAtvrQyx9+rylzdYbPrqQa9aNW3Iq4SEDFmS\/mFW4AgdGRti03hT4W1p\/RKx3OlZbrJ\/0FW03ZCl8MQtF2qI5UTRLgSidY+808w+CCKtJ9G4olWqinhNEoLJ8uklzTc+m4Ssfx9jWaxVK3Up986dYE1QSoP3429XsesfRtlg0E15UFcHftuNNPy\/R+\/cTdJZMIR\/vK\/HJBlRU7Peu02VYTtfEO+6RScB\/PmuLFXolK\/TElJk\/nxQ5gnbXFC1sbm7YTHgYqS3vpAcIWxQC58e20Xl\/ao3FzYBq9HMZR0BG362Rqmq4Ka7ojFqehFpHV411etcD7\/\/W6Ok5ClMAGuwahxuCaFK1LfzdOxbtke599QvFD3yvRpUPEJ7bwWjmIjllhgGCm9Yfn97okDN95+\/hq5Inwq0osgCL48PxlGLfmbeZTkR8+CHX2LTTJxnwpJzvviOkyW4SACjbl25RJr8+Hwpsf5r9S9OUFeXI6DZHsu3CsOsqrPQaS9uvcY552Es3jB5IVp3bP8zmWTO5NMaP\/tPA\/kHP5rWKQG0VdhzJpzWeFH3tNTDpTb8ZmON0Uqsr6Cj4X0no4OTGSGa0gWz8AfG60HA8wQgMgws9M0mPQUjrlWspiXp+QDjjkt2tkSPln+mDxsklp8OGSNkgSCkVxroS+g9w6FZtMm+Oed9JDp51ubW29ND4DSmU9VCQHUxlbteuRt1NG8aO87zAJYv1qAKV0CQHfAuzsJMMdIRQQ60zlldDWajkcsLwDKSeZa12EUrTG4cLnrqaxITw7LdcqWZGTrbgbXLDiZ7XEhgiZwVzgdC2Y2qrMC1+NSQPH\/37e0nVgicUqwk54xd36q8IWxJ\/4\/0WPYlKkH85GvbirheThjWNkdKs7yOYw05l\/CMft\/WVToVVnVU4Gvk1\/FBpKP\/cA+Js1ygS4k5SH6MM8WsCRrmefS1rl71mvcyA3EMfbwwUK\/W0J9kwjkcnG0pD0RTa63F0xxcc1su0unQIVMT3fm\/ThI50dQFR5nEEi+Pj+UBVyG7jaK+7UZVXa+VM9IBhF39no7DZ81h9eCXFke+SeGqBZ626rqaBFtDXdNrYkflswVhW4LQ\/o5+yM3XItWSlNB8ZUzTxod2Hhm\/p8JMNOxiStHuYrPEL6uPvpeEJqmOf6X6hRWZlMsh7MeAKt3f11j8irwxBi48ScVatom5Vu73LCHNBtnmb18PRiWw3w3WE47btcOEyWEq7NdDjIaGP\/i6g5T8OLcFf+RqMT\/4a0c4K8zXJbqiR65MYi0U9ObIkciRBRAOcXjGARqW5nxenSlbyCZXGE8nImuI1q8F1GFH+C50CqXTHArMr2V5LTOkudVAXVRJxYHI\/\/+SmB4k\/z68vsWM522ygAAIqZK1ksa7RwXvAxDkAq7r14oJ6o32OuRf23H1IBRj5YcUeoY5ZH3C9Wh1\/jdyZUqyPrkpaEBgAPKcS6GYy9LbZXvoC9aEwE4ttasHJ0Avp0kOHzKjiPl78cHDOcKbEo8bXNgB3e+bPWZCwhxovSNwCDxBsdrjWD+4W\/kovC3A5G0w1baOwxFypfgRorH5T2WGLRT\/FSYikq80hZONTkZ8J9Nd5qaQhPfv6AQFgQTWCLAxk0pYYklO07QPTNfa2IgAgGW+raQyxO7nvWJF\/A8DN8J+\/Sav4xQkN3SOUrk3t+kcxP8BPxH3HmblRM95UvrdTY6Cw+8a3nETR7D7LNZqAA+Avh3mJsmX+WQnwi4NwTZ9j9utIlgpT6yA\/TuUOrIBb7uTTat7\/4XP6U3j8ip3zb\/Rmfp4InfaFC3vVs536vdSxRw16nJSVxWcpiD0Q4URmuNnPM33D1minMOJSOQbyPx5sTV\/Q2ALZV+E\/G8X1emqGxRUCQhlXQ2OOfawUNGuDpwUm6RczQwn84vHtuMmFZ1R8jbWDzJNyn909r\/T0QTXT6oI8zGzcntUUmtA\/+kl4lbXm9F0qQQIwrATD8FsYNM5IlzVxVUtzTCYLLwywVlAOIPbHVBqu9x4lkaO8xadPn\/eqdSScFiWLHEMnwfWAopdZz0Y+Za5HEEkTbzsgMgsBs5vxk+lGedynXkUN8j9uS18RX55vbMbwfuwrTdqIVD9wtdWUjTKPABCvvubjUAcuHzoEfHbsLg8WlLOB985MXFsZWXD2M0ai0U6XkfauPd\/597E7mtxO1npodPRkcvZhUytynf+EFVuy4THZYMduc9NLHTNwBRRMG0xFMP+Rf4l5SsCosxU9DRQ7UKaXKYq1DzAhYHKGyqOVanxTH1O7a1Z7zRcKf0W5zo3H\/Y+BUqUvwtTR41mC\/4c\/8tjK4lmR68Nbz+geiQnrzYzQuzKKMGgkge2NGXQlX8xGe\/922qTLXipf+23SXMaNEU","iv":"7c477264ea0edd0e7826d2b6c81802f2","s":"5c2ab09330a0aa04"}
