How to determine ROI on mobile marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"BKEMJmWV3teA0KgROYEtGwRRpTpLoaSOUZofITX4MU\/CqaEWfaOxBPA6O0eFl45A5rADUo+czzwxiUUYxUW+\/9eGmbbOjNIH9da7IS8y8z+AfwSiuVxyb\/S4AmzhkSJZgCDbw8iY2I3zb6vFOuc7\/g2b5uvdYukBk4HcXab2vMUoBrVz7FCbi3DzQLUwDSWIM7\/RGuU7xbYSeM3YuXp8ysBmW7wvbMTtyWAgyY\/m1RxjzRTMlyXuQhbv5CddX68yUdKL8PYecRLcoac7djolMRl+AajrHNEfWqzIUhUM\/G4t6K6c5sO5YUot+SuasUu+HLIHGk3CYOrK\/lcveZVkjpeFy0qErNn3oAuaXPKJYA70b5U1CtjSs12jil95nOATjLjmk0d65tHEx\/J9jysajgokv+swzN9AvUbt93TvvL8up4LyvYkpXPt2UFcKQr8Zu1SpeBrVohEzx7KfeUYsiYlwYENT9oPQoGt4qA4iHx0hlMPAyr23wqW6ZXDHDgJT1DBKCQr+KAfn5jE90YEVakWJDNzBRA6xi05W\/VtQRvGKx5KWrTt8Ffso4DvrcH+G3NR\/gWqq+MKvtq2Y6JethGfnc8eL+NVCQmbjVWLsfqXBx6O7AQBwMtUsYSX\/vX8dW\/T+BF6ENWLvDBpA0VFKQnluscvCBe9lAOy7xaSjPmdacTrxbxLay9VulONE2mThZLiQ9bX3RA7hqrPMOZaVkif1ny5m3w+0GhkdZOT+uRNdgBg09W1+o4fe3g5xyJ8NNQFyhXO62F4GOqtFXWBhw+nXjfIxD0YXa74XsM2VTS8hKlol2f61RSFQc3WAB3MAkqoWavjmE4aNIRbgNcloNNHME1aM1x2HcLfImYCcOnVbKJXoz9h6cFIX3\/3KJQqxA6dEWmK+mRg+k3S4SiFifR1AjKfT15qYalvl1cSK4yIAfAD0VVjFYA\/DoagUltB7aNcRFZVxiQ1GwnEOwPhjOb03MpicIiChgT5FqvIzuOUPWTjTCBXHGoOd\/pw5C7HLrfUDvhOR0+U3u0\/OOigH1k9NLjTMk5teEErT9LpnjY2P5GpcPTkZQWHVEjGvzXKqDD+KWbQ09DyGOvzmJWK2vrVcs7YKZNReFnDDXfnovGZr3X0uTy3te9goYxLIvOIGZoNvH1MnYGMQ6A4UJGJCuBrFJjUCjkmrQ1nafspHuQB5z9wjyihDep2KTElNi8I2axHt84EYW9gkJda1X8CUSFVwP87KMpYnHCSJ8HX61z2KgNF3uPsHm3RA978jeV6BS00g6BaGT7nZYXgiPuiZhHWzd7RNE3BUFEqji4ZcIxV1wuXRZlsUxBjKq34Hqtip8yFkjENzGI0m\/5RhEZibr0KafEJvhbZktxuiPv\/kFj4R7bLaVtoChO2TOdfJn1RUTFrEfXdWKK0GBFOoqu7S55rEotv\/s0MGCF4hSLkp2cBu0tcz3UFWLVVT5YHx\/PWkMPN5tXnWL2BuQQHzMA9eXfdFFiG83jDl86cWSaarQOncSGsRb4Dq5yXoTl9+VZgEYT1iQAumVBgdUEFzEK2uEG4sep7sG9+oCfVSEnTJpwJQk8xSRZqsodkb\/0mKLIvQ4Ji9R3L1ll7zODMmO4V16d7CSEDFpbB7oYeVbj2M66aER8X49thF5TvFnTpEcebLz2xrBwJ9S3nMmc1rS5DDHxoappPrmeZQNiZGpLXWFgwYtIQOkkA1ZXsBBdK\/7LXjLwCXuvPUG6smZFgnmZ8F7Le\/OQ9s2PQzYYfV0Szvqib0FzcZwWm1mvuSlY+PgNeXXpsiESJRbGFaaWveDJPN2Lyb8TUYkdUb7heL3Wurs6\/W97YH9Ptv7IZyLeYbZB+vVG8YjJlIWvUSNodFqUtEfsSqBZY9\/ZFb6W0xWVHuCXGH6wXergfb31vZsRb4H5XLHRCtEokZDlOirDnlpv\/BWm\/oSO\/ftI2JaUpY2BPOl4\/yzrqoiI2KFj1dfKKITN9YnBu+pVSxdkcfC2zWCDHdaX65xb17oHVDtG15vbLOWv2ctdJ6V5JTpIl6frMmHmP8ixc3\/EkvtVGclxI7\/n5fhD8t404ijHnljLK35kNz19ENnsTZACPo5aptOH6PK2F6oNKkQvfuDZXrlO92UYZg8S9EGtQVK0TB04a3b\/5aGytxI0B++\/o310SgfvuHoMDQUhG6XuzZMIGpBbJCCoDKrlN32HCrBFe8wrXZL1ydAPtNgnafJL0sHpVpfAjywDbc3ruJYktZ5tenXLq05W6Xb+nh73R0ZibFKEnNoSg5S1oMfIBmmEA54hrcO9ZksibEPhy7jDimGY9uAKFSOZKTQWyIWWb4GfV09Kwt4CY9+35DrXvo5GQuPeDyVtdl6yN3gGxONk1TtZibMvLlLe08H+8HhHAWbkLV8qkC5gXwEdjTWT\/wgsrLI2xuttqc9CKLBvm\/61MNQ7LevPOFA1SwGNuzGProOPdOg3g0EgBn5fCxlidhyryASXwLpuBu7aM9PcP2PbNSwH24NNfLIQ+kA9EIAXUTzhrxazDI1ZfNHyRnHZaNP1ZH+YedRzU93eTCoztBBqkxs8LOr+EgZurr82\/OSTBnhiR22mBySUjd2mxKQIZQYqK5\/nCkSPCUVYHSYGU2MdIwl4J7jAWrK7liNo6RMuMO21QbCdo112dV\/yO9YrFVgXgQ\/u99Kv5THv2sUhF2TUitw4cE6TctiUP7+DL\/8oyz9ShOPQ0X8Ewiy2WM1D\/NGuafJSzKiGacEzFb\/aSw9g5UZrEhg8d028nOTMSYHYdmq9vyJh7xQWZeVKTeLe3S3IPz9T6pDCE3PHiwV3bXvSwY13di7TrOjYFU3WmHVV9WPGONzhDXuoSTroiiiAiavdnHie0OwIYoCP3llYrqHHd7m6iTW2MxgZvYILkzlnH7gtVclBxuOAcMFwwcTH\/SFSzlQX7pKvD0y7zjGza8+pdjmodiJ38QjgZhBx3rRk1h3J7A\/tShQ36Bpm5zz6+vRnVJju2j10cgeh92M9kbO4nBdy59zI3G0r5pWRLJxw0wX0aQplo3g5a5eZ2Rixr0cP2\/Fxu7nxJw0zJHxWC3o8IzotUI3zmHAnP0SA3CKbMuFAzFMApbac4anmbwEX4cdpTMj75WZcvyu5dYYBXg2Bm7DNDYpu+EDVnhFrIqgu4xvwbDkwB+2wysMNo50E2+O\/iKiVt1ZRXtmDW1U\/2WbifcP3C\/Zw9zp1ZxZv+bpk28E8h6cHh3tR5kAXWn5OIKHh+VJghgnff0LHvt+IOB9kCR+H2ryGHbwKZCcuBDEF8\/HZVNHlM7RNL4egUILLnE5SGE3lfSrqE7sgcZlOhlJpwr3+ESG0IqpksqdgGytmkoahMDmOlb53qAQpcWhWc4rueW4Q4SFkr1wHx6LTEnuSqXj705V2uVsVfIwEISPeSEGnvkTRypxSVmfHSk6Q4eunpLiaIIH47ufRAz\/mFC5KcUry9L4KHtiUdJY51TuoB9gQt6InQK\/4qDc6+Mq1Ys9tsZT31luOkmzcbKSwQyFE8leMpR3z5fZ7ySc0NYJsX7xF1SMl1S0CLy72jf3lI7gRKqWbCxzZmh8utbIqqs8P9O1YO8C53m0bcFyb2OrjdR4Ou9sEZfWCUyAp+gDMElcfi6l8wMtOFJiUHjvVcLWm\/TL0ykmxPmY+WGiufFUEfiVu3eFtfX71IKhqbWJiw5XTCDcijZKm27edxr0AUbK9VVU+iKFAJQM0qll3POvIySSmyjvdFNpLeJlCXtClsV5+xznii1wFAQrNxb0aV8npBmEvuJVIs4+e2Z6H+IAC8jamfQDvwc3QVjLngK7HmMXpFM7l+NQjKJRnIfq9Xo1CPMaK9WJr12EHBtrUfgZkHSYnHwSSyA2sWypb4KksdxiHEuH1i2tMP8IRX76eOhI3CK8whSRmbBAw1K+DHESd8SYXhzUfVZVXj\/nwlZJr\/2vZceCHDWzLn+BuPz2dGjNfu+tVOT4ZAzhBlIviCwnOQYCkARgaYa8s9YUoQ41vrlGz6LUBsbBQLITOjEDvQ\/kzHzO5BKQLSn5CGaqnOPmwTzxbWPqtGM5lQHBNSMW1V\/\/GEtvao6EgjuqueQA0Wb90MpvP6IBDpQ4\/YsnRcFGpzK5KUuKsgrdhbvvqz+4l8QGZLaPdxLAwhi7sQVwHvi\/Ee3STgloBmHs8MdG+x3KBr2nGuAj2OrcxXf2pFlAaJKchwQl34WOrKO8rEainJ2+bN5Ni8hDdPm7taXAp2+D\/rbnn\/vDaa+tapXZmWVpQKm\/sGJsQeMQjWA9ZHUlUqOyJ3s8igYGMWnJX7kxcoZ8cuIF0pRbhVTSKUp+WpElowc2iC8zsOv\/il+OGvs9tZz6Rnn5E1BvyLfvbfv7x6vDnd5NoOqj0lgsL0yApKBzEide8QXAYAMoAITaV+OcwX81siz8KJesxqALCH6i\/SMxX0X8n7RVyrxTKKLds2gKcXBEtUZjKugSDMhkHIjRzjg\/zn3MXlLCEB0FcoUSh7OVwkjNTXOB6xMRQb9jZNNfwIzlQp1RuwDif8nd0urBN\/qBFVV+AVrhy+pFpxvwgbAWqSx89\/fJsk+IgKUxiGMk7tMEmFYxJh2naZWkmU0YSY5LCR0C4Ky3tS9JtE9nldxfC9uDgZHGBQcn3qaCyQuYqJI6VL2eKQ8Bj62PVJ\/aNkHuHDXO7ry2J7\/IuI1FqYui9tzg8IcTLbTGoJ2vIzw8Y4Ti00rl6VfPqPVDMQc4AKZgMXucCQtUFd4a8zKzeWL22TcLH5a4Q6qL0op7loFz4wAdF5aSJA6VDAPgy3bpP+FDE7Vefdx8LLsK5rbwjpVfRNL2TDwRKq6zW\/N69XrPuZk+pLa+q3vxEhfXHJuEBHGaQS82xW0sN2B2WpJF54+KLzlqFeB8OpWB3IS6d26U0SXIpaLTKBrFTHY3ed64yJ4HivaOfzG9iTX8ZgcUbZrTd8VJ1bxhmY0tsZ8s6Po3itEQc4H4Cynx\/af59CJNcbf7PI3gxk1wTs1ePsXaYoi+J+0Bm05s5jsCRHEbWdnUG9fAFzVEVpvlCAB\/YigPX9BrqSOX8n3Z2hP3\/L2ptBCRMzOBqiFi621amDWvKmS8Q2nZDpe0VJ4HFNZ33dtvxpJ7BhY7okLWTCNKqNNqqjfmUCJQs2vq8Gkjn2A\/eWEQBJU1YIjjwQCT92+L1\/fWxYOfrizwezgvu9e5vZFL6u8suQydg1fNeuk8OltwrjSORqPNVk2ETHYUR0cVNO3xH5Ku\/ABdjxAy92MDE6qfY93JrUVGRV+xht2yUTAWrVlvNjruRlh0CxGRY1MT72\/ctMyPlRAQl8s8CbQyRrY9SVOxNQNgEMaqe\/VDxzCgS6AUVq6Dicbq8p5ebKKsB5PiP7wvxIbcyQqP2aFWgwzvPJqHubCzrfbgiHve+74kW7NUQFhW8ZMQjpbpqjuXDEpItmuMdOljVfTkq6JjMxCzEX7BnzxlbueyCqbFiX3JPh1qJMlwFNkZHmyjKkUy2w9XK2YIqSV\/VL3\/osSKyU75HU4GpgGvjUQQMdPTUrfS1d5NKZWX6rSqvylvwu46Vc3g+RzsY54gMO7tz1\/G3leaZ+EfMCRvvdUWi23Eghloaq3T0zRnP1LtbxbJKIpIpEI7qWpS+k2BoVaNMUZ+g93mBuJ4KmqnleLkQ+u8rMR02CnYj7bxrzCoTFOfCNeVw+0mf6l2PhmEt3SkMcYHxBqOuBTYbMHMH4c\/TpLCVSz6jj0xxKqTFo98QZrFfsHkqSxpygKKR1Rtn6wci5Qa3cZpjQNfgQWbZQHi2xgytA8yRKsJyxEfinLVHOS78173oUwfdes8DKn61vk2Rq0HBRolo0KuVVuf9c7ooVuduP2iPYYxt8oThgPVp+oeOOQJx8FprF9Or7OQVlMJzAeYXJIJHT56diPnE933n6t9pO9vQ0iYlhDegRyWLSd29hTxLAKWayJHLncECHwWvpIf2H\/wM33crKItANK3WCuDumFICSoDqdbwnpg+qua1lRliV7UpdP12UkI+WIQQgpyc0\/nmZkprhVTsWoyi1lAvfkoeWQTDqHxqtzcliLEq49V2p29rb+cpCzFAFLFsOx9xsBHrxc2ra96R7VV0f2J6kEmCKB0\/mdE3dyno93LZ0Gh0dyC2b\/IDQGWUk9zRBa1UW0w2EhpNlmm30qMFP2QW\/W2THsKh7cKlzyhT3zPmt\/zIyNi1pXcSaBIbH3MDOeXYgmzdWj\/uMO4F+UeVNgmSKhDDRih2+ABj7NsCohbi8s81CGFXLu\/D2661SfXRASrvt54baxdUS2INQJWHveQOtAx9nFrJsEqGNMS+wR9P7JfRAvf1QIsjlHik4PwVCamb0QYC0NM1XCmO6UIevkWuoWUdAt\/B9Ko1N2M75g8j+WgBwhQihYnc7szlHDNKNasjnURr\/5OSwe\/GTcC6YWgcfIeB+UH9AmaEPOfpwHAs8866GJEL+6CasxEdpGuF2axfO4TD0cQjFgIVeKU\/O8xd2ZcM9R73jlLlqwa13S3Pt\/YDpVrSmGRG3PPkGJglsHyzN13v51OIm9PQ6yCpUI\/aOAgxNzETScqRuybnMtFvsJC4UJ+arQNeRdW8e46p5EGK1HUdNI4ZOYPVmmLTzXI6sV6VjVXJAYB0MM4hWGoAEXDPft+8UIeXWdOX8WdbprxYL\/v3ne4RfYkrEL93H3TYMP+BbRE9ETIB2O3nc8iJ+VztsMgbfFxkmjILA5ixq3VE\/PcxjsHQvizpdSiFxOO1H5lavk3cx89TdZ35oStu+XJvIaxONVwJYjw\/9h8Ma0cZjw9jj+AgIn939cUI9MwSzC6nCY7bV81\/Nse\/qDJActvatCGm+CE6DnfPoR+\/IrBMutAwFchsqp+e2YZ5wFMv2oQ9Psmi1jq\/\/DY\/h+KohqfCdpB5Zpie5ahHkaJBw1g0jnBhCppoUcl60xzciCyn\/hVWm\/znkl0ljI45CL7\/3s5XlfOMiNq1qRiNpFzgONtogf8\/DA+CUB\/LrYH4AyCSYt+Ezr2YJ4K82L7sxuKevMw0WDEz9y22dGtKRRCmYTkFA+w37h2KhNREXMS4D9FLYMAYEyUXtgqgAtyRO4lPPAfSkuPRZdiQjRi6WYFTPwWaWRvnxIjfQ3DqecO9nm2lKejBDKuNTO1tyRE6c4vkoWW2ocEK7OV6wgJ8uqrruzBim+3YT32AmNn+wROtjSiZPlTppGXPBooQ+ZwnwmHm9Yj0IVhogEPX5HQiy\/8WmZgQGvg1qHSqGq0Buc7cEAjAIYnFDusc1f6AV7aGvVeIEs6eGaYgLBoWZrxJuMpE5fGxHogeOOflNaRIsGX+G2GCp9hKyRNrFaeWfzbtKNzkY2ApDI66nfqtJemiVN+aO0Qvyritdh4K6eFOXhQA9NMDGKRLAqdEZxdJyb\/0fKWxd5fCRlirui9xjovLL8MsTfbItoNhrDvRpbmjVpPWh2DFT0cTNppp6MSoxTdfGld+It8Sxp0lNkbOKcWVfW1oH8pzvjos1okk8RdEylAsI9TYSepCFcIejn\/bME9R19HzmY0PklYv6S5\/dc1uKUkP0tuT11ilo4Tc9aTjQ8YCVENAPvI5Ii8jqobQ\/lF9ErHFnduo0sSd+8bJqx6RYCFo8IL7Ck262uQjye+gIZavyEWfT5LAr5d1UwJ\/waTNlZjYH55DGmodt+h2gjMEBEw6YYyBP3sb8K5wSngdWytEEj3bSb95SLl4W0D2zRwaflrBafj9LxAna5qEuW4hffpfb4ewG236JiWhFVAbgdv+VC+6cBJDyEdsIdYeHFD9E48ZWB8TrKTl2fvCxeqwYDvvLp11gf5IxBq2jBKiBkAYbe3WX+NKlquvTyEkP3f7L9E\/tRaiT6zkkNsYb6rImS\/riZ7aHPsoMaigKLuDRBzFGv\/2OMtCNkPxGdM3aWQDdI1RInPWtKB2IkBb4z2AhR\/xAhbI8Wk4ISFSPBi2eXtQr27T4mRMnjk377i821DFG1Rzi\/Vp5w9cW338M+7SBG3\/eimBUDyTNlxCIU5OTvFXYxpXQt8HRmbM2rDlyEjArUliEiS+8sjVCz8rCUGLMUMGTb8eiW45aLJoUVC445541asiTSUllpHhlWR1\/7Be3udE7vAvvzxfWDb0PVWh5hAie+yyx6axw16Cv9J\/XnQxkZPi0isMK7gptU8FiSKaV+XAXtjIp0\/CGnJY4z5\/z5XJSt+RR14eVjuCzf9U1JLbHwEBig0ctAvX1pKXYU+SmM+A4q250Uk73r3jJS8eDLZvgU8P0m7FRFs6M4xZ\/ZedKlsfESeauyyylDbHAKeEhwZBJOL+tr6XfRbbi\/xG68LqeS6QcGpSC9KjneO+2PhCvzdMkZ\/8lzX3L9Y0zWy8ElRR1aNvuDl0O9xOWuN0x5Q53G4jmuyOt9JNB+iuylFOB6PSdVrk8wSL6BRocAniwDWu1C5bUF8QfqqEG\/Qo8hQWuO4z39XcjKQZA60akGpnQ1l7JS9c4neJL678HwXKxrBkJpIZ6YVKJWvqUPef+8WhNfRcNOfgtXuiUvuRW8dEINW0AtV\/8TaJBxxBmSVAgVJiR90K8a8nxSAd0jJzdCnBRfEXOR52u3qKEU7Akk76aiq4YKKecDEBHpuHKMTeZku7ZjTmmifXgfgyOEd0FxFq8Jj1iKdNswruP9niqNamVjrPL0xHbxjoQmZJe1R3IDRRnICOGmwlZCQupe3CHawF2DFBAyTE4LDgdxN8CJYdTLMQOcK0E3pOOGxZQwU3XqrfdPKmywo6Pjot2gjh7jwW98DA6tFeVTeQ+W5\/HDmWMZPR9JlKvPQczBPGh0IhW+529c5d+y\/gKRnsewp8GY2sXPt1Q1Eqw2BMdc2zzdi7tzkV90UU4Rd3R8An2uQtFSOk2ezreFcBPquu3leOU9cMGacMb25Mwz6bFFQseuuFXnJqJT4J3on3M0zNuSHUHTQ3XE1MXqgnaejt2I08tijLgl1wf4HG2lm7U169aAIVZPOAiqQXRolRWGPIx3XI0GDdo\/6v2ad","iv":"b68313f545d45bf4e600bec9b7ad758f","s":"bf5f73d4c3e21060"}
