How to determine ROI on mobile marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"fca21b374d0231839d4e885b5578b44f","s":"2579589a8e6fb8d5"}
