How to determine ROI on mobile marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"bc51dcaf2fad7cc901ed32ebee581158","s":"c637dd0190ae2d29"}