Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang
Which brands have perfected digital storytelling in China?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"c3548accedc050bd041b6cbe687073c3","s":"6d891993730d9f55"}