Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang Which brands have perfected digital storytelling in China?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang 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","iv":"7410541ec0803c47810cd473b3f500da","s":"c3a0c10d6fb40753"}