Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang Which brands have perfected digital storytelling in China?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang 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","iv":"6abea33b011f82ee70d54cdfbed5debd","s":"727fc6b07309098d"}