Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang Which brands have perfected digital storytelling in China?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang 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","iv":"cef0a07fd92cb5b4341122b5fa904fc6","s":"4c6ee22b936e520e"}