Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang Which brands have perfected digital storytelling in China?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang 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oLI3YYSZguezxbdY4WS9K36BmuI2uVA\/p5gXV0T6qVEKqods8UvTv8wFKg2LOkbXpqOmolwWC6Xceew+W8hQfrq9xoE8EmBTyKAO284FUfnBjkWD+uGRKeXfqXy7QjVFAJfqrdU\/C4yrI1AW+eg5LAaaYKcY8Lu2i224tyTnvVEpRzcJMOfqUzxn4V9AR4sUg9Xx4hib2KYQLrCRw3WvNinQxTpFyMfdbiY38z7T+KLRBOHfJBDFsOjQg8fIcAVm5FfXa+AWESHCCql+eafSJ3igd1BJ\/IO\/1scFyniHRLMSWyQdwtP1BkpuN8lTBfRli3oSCmxcF7hGEGY7XfnbpVcnnOJy7vM3OyJd2bcX\/mq7287m3WtN84eUnZofaqHiNLPRnWNKm+zmywE+CXJXp7k0RpNm+hNfO7sxtPIY8jxBa9HSupDcBxOYDFiBxCicEYZOaBiH+TcIBmHrTwQE5xBqqXdVxYaQJEfbXbnZ37pfqbAHo5WofN0oKL1OezBIwYpaRVZ7jD4eqgkkRL+lXHSDwJwHiic+S19x2tCmwiW\/eyMaHoJDz\/pUpGCdXtzdHhHoFsdE6Vxl6mEIdq3aVI1XR3yD23xKBLP0Q96\/sphSJL+Z+7ynR1Hn2w1ALWrZXQ0QcSG+6Dkopnh3J+T\/\/0zCbHp0UOk1d2uViLbb4MHSmD0lpSMyJwYRFboEUzkVn1xDt7f2UySXAefwpYBpkmq\/No2\/tvvtirErQs7O545Z+hDVfWfFTKVeRysfetcoXeNAs\/2T8rOOjWOj2xIThhCWvkYofxGnxrwzLGUocxfe+My5ZD3ZT3RrqacR\/x0y7xf40fp6rP+OYkwuuDKdefA3dbyJ+XOz\/MvowkHh9kf7DmkrcFaENTIb6tSs9m64ui9sfRbBsX3QHZSaSsA2i6nKiri+3e9tdajMODGe1AlKtHpiGXaRJo961PbkFL7T+BdtXsVDW0bJFyW2b+2mrhwFqYV+LXhJ1raNo54He0P8K4I3Xb1RADLx2RetUxYpH9aVaHpmXIOaYt0AzREfEa7X25UmhcXBllaz+WOBl5frYELtWDGvh7Og\/JVeV\/XMkpLW2i60cnksb3dMtfkhnAt+svY6oOBeepoPqs+TuxC9fX2358xDJUMg\/a4KOKst2cWRPhelHqZcndq\/ZGjlyI0O\/XaRPZ4dKzvEEKnDdYon61GONxUbwc9dmjsAT\/MIxAULZYvZJQzumkn0tm9yjtFLVCy0HFUmLeC2i9qKc1zOSVTX732n7mvBHna88giDDbGUYk21OFS9OKEcAXMa0TSn07QylCxDnOwE5mmnDXj49I8cHNSqbDDDjV+eWgebWME98xF8iPDpIuvya8d+cQUjDo8W0uT0QlEJtiQBnkppbkp6mE9eSpCfZuTX+HXf8WxjMlSRgevaBno\/j3qTNibvu1KTd4lfWMSzeQCyvhKeNHKGNc5VWx1LesxIOqM3rcGs+ADReAyAS1kVRFZ81VPaPl+YwjtR4jU6kPez9+QJR4NNvh0dBBQhncGmor3Ym+dq4BOFseRSJ5\/JSMiP\/sJ01PhhOtckszPkgD4QxDss+mdTpiEJ0xzLz0PO5b0QkfDQO1CRFgemVUAJiY6\/YA+\/gZ9d3lD4ZV5c3g0YAvfV6vMJTU5V+DFNNVqQz3j4jDlhP52mayELsDhKyUYXOZuqhY101Rt6yo0ySjMqC0OS99PKbO5O0lMGMzd4ccnYitF48d28K\/7e8Lcrj22BKVc8by494qVBcm6hd2eQml8M40FpTqLY0OhYtIgDApnYQMyT3k071XZYa\/I9HkJylbBB2mS6S2OjTbgHlQ45ffsp0oJP\/ytYAd8HxCH30wvVYJeHrfpCoDh1z58KtsdL+AQ3eFORxPucem0uBeoh59Zr3BHWmqPuL0KM4uptk57ELpigh5KF22qoTa7ySbv+WBBOBujPdki96DkLEvUnA68miJx2WmiBxIZYIt+wpWkqNaZLDONf4c650lcj\/oMOqDPjqkDFsCJ1bhqzsstiwriDePd\/\/USZ9BnS4V4PubuBYwnPd+G9iGG8FRJcKkvKtn9Dqr8zQnHBOY\/6OtzqTpVObpN6re5C0Q0K0t1p2gWwtOjrVb9Dd74UbwXb8ORPLmSnrOke1Sufo5N6UvKEwkG1GyjdzP5vovlYq1Xknsdz7F8edz5hmJBtrpzBe4cFsLJHsJtZz\/wCJrEYPz8F\/+9q7W7BEiPG8dslcJpmFRi2wvSKG\/zPYnYfOSfc8UrHRcvGPD0B0U6kcuGIRZSdnrGYfJL34NeIjU80r+NqaCizOxRq7AD0u4alWwT91PhKxOMXAlszutxzW3etbqIH+XecTQJ\/pl8DkGdHlWGs4UboBupunXBOJhwhAUbQa4FDN9C1IAfrOppHIVbvXh3syxu31PUgKLHWQfM5lh9WcL1rU8iuTCAmbLzYFrZrwrWizAAvYWfSj+T0KPcq0h7O2bG6jGFpa4qZvxYYdWv4p\/bNZNRVG9mjUsIdLxWOylb13O02yF8oCkIBFwudQMu8aHibE1E3HV8SQRwMFRGzaJtb3DReuT0odJ\/KD\/UDSGZwfcx57ePnbXlzgHQHcgkkG8qUjSRnndN9Db3ab\/kBEqC55T6NbOKsNRgT7HSqEbxmWcXn5hQsOqPzEbniZz2aWD2HAYjc\/HlP\/cWCsx5u2fI1pO\/9ffhb\/7WuS\/K7Rux7RwiPOQ2exYvpwi3BGChMwuHhlUPL+pVWu52n+qMCXHZk9k\/moyMoTrRqt\/KqQMIMWi1tN25a+EVdX9SR3sz8kYTCeJdCR1dtdRp1Kzm433YFyeCOHECJGPK18gQKRQ7rlhTJGvpmmUHcwBSW7YZ1bxPUICnflofnxBcqrfKyy6WdowfWrkM8+G4N5Y6wSHfu\/oJI50fzLYzBFahDR9nE+YZg+fC4mGbfsjt\/9IZ3JxUg36MnqkEjd5luJakYesISz5G4vBurpX\/psXuQ1Wd8Szsmez\/pqdM8R3H9LRP6f67hvljCFZtrwm1+SJ8EKLdqTU6K+zD8NkbLN\/f6BpWkVN3yAcQF+YE5RN4gEhFCbfU8tkbL0vDmkHNwsMbVKHGVMZnsYbH\/4FpfAXVydlW4RMpB6GPzwkrr\/J8kC1RPZTL8qqhpofnbjtfKXoQBS3sbzLOxNwZsnyCtPmHq9I\/aDNvDHE+NBMQKfd1b0MBM90Yg6ai+gixpwQvJURTeTJchF5RevQSfOjNeZEF3R9xqCkpfXjXlc25BIeC+x2R0jcvs3OHrrIMVVDQHBA4rIgU65V36B0njarPZikJApj7PkE+zxD381FJCaJJ8049pnDPllrTrC0\/fY3HndpBoSqqgeCYq2TjsYX8W\/GHu6BbGFqN4TXqCu8cTHwVyUtZao2\/1sT+A1U6Hxe+XjbFmHd\/4xovVHzhLHgYqbUJZZulNGVq8A8ZX4gJMOKKK22bAPm4vyGpikq652J6m4HSl4YFurdBHhSZfmcpytFxf\/R9J6GNXJdHAz9GjsnWHHAMEdm3n3tkh+qcvsJXw\/wB+dwJQgZMndYVBnhRXH4NidBNlFOQqeXeS\/ajQgqQ\/HkIftFHcuEC4j5SZw5XmZvqgl9BteUDO+6n5jg9F82das\/KRADZjI5EJkLnIjyQEJ2yHyS+jJWt4EX5pb+La\/bpeWzV5Phc4fQWxB+BXahboAKQ5CN50SmGYoFGGIClTJcBlOdEiqm918\/rJKC9LNDtGz50qt3EMdjqfJvCModjgmpdlP8Unr74FS1i0ld+zWzYcHK+tZyTP1H5Rxt4eKEbiiijtCf8z81aS+tra1dBH6\/kGkXCgXCqBKl8iJzYvtjNnK4Fc8hwgWkDLTjdDQqMUyHZUuLNLoAKehlXJAXhRks7Vpo1ktv+jh12uHGKJ\/\/lPY4ef4+Cxif17m35+bSOnIjcpAaBaVaN1pxigUcWYMET6QxwXVSP9jaFwNBhJW70QEl8m7lP70E9cOmiFY0uncVpCh2w3C1kvWFajT4vZjY1e4bJJmD6tpgVW6a\/G5nlYrRyPsOhCEHFzD6i9jFxKS384E7NzkvPBhbGThKqJshuvrbAHiAKo4M6URjxvo7Oua+MhRtMWSe1hy7ltcco5tmjLn9C51IuUDfCwEP5L1obZ+kiN44e6Bd+hXWKkwRrqDCFn3V8zZmeBJn2Wci316QMslr\/j9vct6AkIzTP46CnZdvm9CA5G\/3z\/6GFOVnnuFcTQh6X5RKKrSSMo21UeuwGj2sPTfc8RkGYT8LenpcOfDn3q\/RM37kpzH2i3+\/ZOQ8OKRinoXVp8jwpgZwl8HGLrF0hs+GDD2dAJCT13NlRysa52BmWcTbTGyCd+9b9K+5JK2xny8z3GzOg4quu+bsUPTOSStu3ZGX6dopPipFSIGf7I\/leTAax8DeROiE\/rmqqcanMjE6kz8LnFT8Q1L7LTvDuZyqqMxM7LmrbbBcCepC+lywC3W1YFhz7Tk4Pw6Zybgl6PtwQqrNmMka9HBVIU+xet\/mEGC5M+tf6fUN5UZt5YLjutPN4871fAroPkdjKML0BO4eche6s70hRyKA3vwlZTkTCB8sL4W18IKDI3h\/aWnT1Kz4=","iv":"83bb2166e2003f2523fbc68640853fa2","s":"e365b59afb2c01e5"}