Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang Which brands have perfected digital storytelling in China?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang 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","iv":"246492c1853550af8c59642a2a02c9ed","s":"41a564fcd2995b9a"}