Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang Which brands have perfected digital storytelling in China?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang 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VnXSu+qlDgfiqsMvrFXAEb7br797hK5VwCiwzVoT0ewMJZ6i6cXAt3+0bpHCDQ89Z5NwmQYJXcr3FktULSmPaa2SI18Z41OzxVozQ5TydHmyBkIQ73uYVvcR93XOs9zMjZkN6UAP+00ZX\/Z\/RSdh2QeELK2iU7AdoYPH2duH\/cYXBN+4UnJey7k2h9DhTr\/E1u+kNWEw1W8znYsV2PyI\/zuMlfRJIFjaCAP1e6CV6\/CtCMqTzi+HxAKMaPZDUy1lQXbO7Cr323J2n4AZzi0LpmBucU4vx\/0AeszNiGC9laBA7ZZHxMlCqIWs+RIZaqBpNjCP6Xgc2QVnWt+LGKw1Y+TLLPh+1RF0a\/oTsPRISj3m\/Tj8l\/a6VxUHaCPyougkner2rvi0ebxVAxPuqxjdJNhaKsMS2MFq62pTVH1KZYnk7nUxPLFskVa7x5SIAzkVJHM7D+RFvhIICMDFXcqaJQOig2TtYjjr6Jhts\/idc3WWl3HafGxqgsxgfbxLNlNkVR7W5n0Wuci5Up\/mDbf4sSCKx305VbyJyyW7w\/8UMp4qNAeEM3tzeCkC5DCsb66+7+pvwCmYMQrMUQjvS8ZAVA7+Ty9aKBDcwYdgCraWsx9gTFWFXQy5BfmtwSdakDIlQjcmhrANlN+67XyHkjB2ayCTwX0P\/ASR6qSP90wkWcXHGOfOJ0eL8Mh6pD9gacsITIOnk301OHF1\/azR3dkI8QP07233WrUiGusGmtcsyD9B2dlwon4hflXnGIi0pbnlyPx08hyf7Es\/HXy0OqYm35Ko2dSxr0VwHxvA71quPHUdphuYrMsx7N525gHTtHDqAxlri\/FeFfStipJuK4N8CraRETYu2lI0OymUf7ZHZmYbPjDjYwIYIzOGlPz35v9JDnG5X6ShMloERJEMfzCE\/4SJSGVHNtxbe7xcT6ccrZ0h5e9pfIRfEyNAGrkb0ngw+r+2Nc4Vq2ZzYTS4I+xZAFTCfs4sgeqp3f35Gi7nKdpcCYRqNE1BLLuRQCk7WzPSpXzaTR6M\/9+qq5TbKxpAwz8KlZ6TJXtY5SDsH\/6frNgsevrJZztpFfbSxCNmMlsoHluxOq43NTp708DTWex3S4vjCKBXuTKmVAwEMals6MCZcRhoFhpQXrQ7tv1oSb70NYtfINi5eAShVM1R5XN2YqOx1wd52FrlnP7jq\/wEoqnagXsuIBCWHuAIcJOp6LfKXe7dwM60b0KmZ2vCUJwppPM9ldvC4jqiWlraGWVvSLfQBy56QoDqDCUUuT1R8BYkb+VZZrxMkO4GA7FT6LLLgqRS\/4WENrH2Tiu7rzNRimv6ZdLNlNdjsUVqCM5oTpy8AUQ5b\/mPTNHjlJfaf00xqykMEpIGPphKHpseP1+TFv+HjU5iBETqWi3k\/D65JJdo5fqkcgMRV9lXUqGp52i\/\/8gulGCogfkVaG5ox5Dsjqw8e1csV4phswCgJ+Z0y88b9Hgpo6cWzxeoPf2CHmGAkZz\/PNEMDys52l6yLOjIRELX11LBVWZfG8q76j568rQvhe8rWv0hISoO00mnduj5Ofl0TuXKfI18dfpZzC2jj6vgPE0gf4oGHUz4oxRjkRkVEoHZWsISs1c6o+P2EXjp9BA7isnEYIsi0HqFv3fyF1SCnSpIxlCs1jJZRiI1mkeQe8f7AMj9Z64hT4q33SNkSB\/5D+9\/b7aBATHa\/wSs\/6iBYZbWeu2Id2i9CLLXA0+TaBR5Q1X4KXr+XhL+raHPcdf568S+2Qrh0ST8dIeJpr74hUHzPfYzBYVdUst\/yUbrZ6GeeKbyRSnHWTdpjfGHoQ7k7Gl5kowIFoB\/6ff0kauwAZ4MVZSjHPf313yh09lIKKfcJYcR0moUi\/dj4pQFtlcm2mHfcBuqkr\/GraBXYs2Ho1iLE9PP4zTw1bp2\/2xW8q6xBrLQReCUtXNxQ9E6zZbKKe5AO6MAq42hRFVbZHFWHKB4xBUVtL+2bTOiaTI\/W21ZicTiiLti4GDH3siZ41lvERClfzgTaWQg9kN3sWQIOqPdhIjToT8GqMLO1Asz7TwTvXVrHoscLO1m\/QqX411DAf+6Zqx+KovP\/dHufJArm37jDEXYSb1j9NQq5fykFisj4uoZRURehtnvQXHsbtcCFwFvL0Xo71IxcbA\/dXIUENrwRoFUbK4bzkbx8Y0UyfqxofqiwMUfBhWjmt+ECISetRY+HIvYng8LPlilgsR1gSViQC6rxTAWZxkkCSDJVhrPpWK9MprsgLQnu4ZxhjyRLlzTaU\/XVo1D0dx04qnSgYvKb9HFgY1nSNbWXQXAGzxnbVMqWR0ufk+InTQQ\/nfqVNm9mNaDkXnONX8AkZHzrfCT8k5CY6ubLvuXjdMieG+j3NdtYDSOp5BnwvW5YQmxFGhmwN9\/Y8abgOCDGXs8PTMhpRuo+Dml9LJB2PR5nx3emaK0EBTfrRfiihOYgE33vM+EdjTZYCrc6u\/JbLQOSB+0wbyjS8URfHpxO6kGVMetzzsQjxvOrGotppp1X8rGJ9s8vk6ahp6OwYqH2z4dWD4xpYsWoiU2VG\/9rtjW6E\/BZgZvvmFgaPCAKu5Kn6BmZ2Q9dXIbMvrGm9UHIGS8K4vnJr7y5cvyU6tc8XWBGUEXElsocQpr6Fyz+Ljsq3Wjiom\/ypDNzbgy4CwkdiaoRDt1FsPqYDn8qGEK5B6IZzkU\/t8PweXUmivzU9a78dUU7SxBn8szg2ZIyqd+hEkfbo+30SW6HrNUjrAgh5TxT3hcbvBP6aewWWCenIER0Jy3jmQATfW2tdFnpzY+4+j\/0AwFND7KnXjVjwofAeqp1+i0DSPKgEQRhlY6oS4gsvLpVemu5lq5FGJ8jXBBlQTZaTERedk+rgAA2ezX\/qVrbf6FPi4xOpEuR1Pqd1W8DdF3nRtoB++P36\/ZXQMax5Me+kKkyBl8hlIFlyFVoowhcV0VXMW+CrQ6sN6dJsMVEJGtE7z604y84PIAo2Da8\/lf6QUqo5tf\/ibR8oijH3QSjLgJn4UzKYA3GFwrU\/17JqZP60GfzZMq\/yzmxNP431NqPPk0RdB+zUu07KWbHnRrU8U\/WKpbXRFUeVsrUtYqY6ON8\/OvC2+BUxRS8hP4RMu6Loa+UWUW2nMcAMqDsunYcO9hHJ6tEPc5R3iY6wiF0EhHwUbTTX0aEEdk0QaiHnDCW6X6ahLo64F1vXd6rQemE80WkW2WIYWzBjoYOmdmPerytFXn8c0WWeNC7xmg3rV73Bi1VsG+1Dpuo+LAD3vgGYMmv4qCe6fZJfUkEeI86215KfKPpMef09hbzbNPxa1tuLcLdLC\/F\/XVKQ6GrAvG6jDBX4Cy4rQjCNt88HC4Q2P+VyAb\/zb0SMbei0Pd+T9IxbDOgJYBtOaBa5wv8ea6KejDgrRIBH8Rli0DK8mAWCIsX\/PbJj3dnWSHzanF6ynlv9ZV2fRlzjBkKyOOrAHdA90gC+K60B\/9JICi3CNVgux7VQGuGeVqZhVpUhWF2PRJS5wLnJ5ewUX4a4cEY836dnyeZ49IWNizE1zYIO8O2Tgjx1JdbJbqEtWMVy9tYXIWmbPRRY7+0YPmp1PFPHh1DJg28xqL4cRiDbKTczvkt6AGU8y6rp742TYC57oS0aI339axSn31daY3hA7KtMA3GEd8BQy3Atj34kzB6tuScm5nb8W6heey5vlyXCcch6Si7Zgprmy7+C1orKqlG6WmBaG2jKdrJeFC+pu54bscDRTSWnVSQRfPA31GBkl75uacEqEZ3Y51EP4+dAa8WhFRRUuREl4NsbeL2WKovRchGfis7IpueAO1dO3WrbvhLqsodnznKqZ1ysc7rUlFQFJnc+FOv7sk9Ju6eqiZIfsRJYNQnQ7ls3K9AnwxlMaGs7BS2r5Ycl1A\/Uellg+XAL0IOVjGWfp8E+Jq+WZNCcNkSLSrtms\/uzZTVRcq1e6oIR7m4TYZU+G+VNPF8P8VRLZDLmfG4\/m4nM1plmAvsw86wNs9eT2E1gSBQixGuQLOel9mOhdDc7EnP0zhjoBpZXeRCh3bNCcufjS0lbtRA1qfdKl90xVh1rPuJAwJHU\/OP8Rr7J+QQDexKlsVVQFGuSZ59VAnRp6Z3buoxSO\/hGZX3hp1GwcfOXEuF47zDZQUp2Ce6GCCpf+UFWyFteec9gY7KEI20aunJJKmwDlLX14WbYVyxuVMMO4Blqaappgo3nLN2DedBibwAjepGpOgb50ys4bF1uPYXKDaX\/GopK+pv\/rjajmDDdmb8gaQZVZMJGvpdynDvwfRCpxkVEMsLxKfjjbpFWrNNtzdsU3s\/8+kxvqbAkAuJ6O3JxMIA8PB4CeLV24yK5RiGCRNZXKXcMS3rR2UmemJT95\/U57oMqF0oX\/pFYjssTSqoQ1L54DEQ\/VF0nB65QDhMFzZGZiyfdiUjWIUZmbfEcn6syB9NnZKzmDub\/B7oYyAG0N0c\/pLwFpWQDKdUA9i9TY+Z82CdNAKc53LMkLPHvWJgetERQy07OoFdIjgWJPhV82QV8BJOL2+35LBvPG1K\/lFkvJmBdrWV24eTOslDSsVE7sw1H3KekLY36AidJW13gZdJu0IS26n8NpAfW98=","iv":"27c6c246ead250b85b01d088f57fc420","s":"9fb69adef3600dce"}