Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang Which brands have perfected digital storytelling in China?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang 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","iv":"d0154184211fd0716ad743020c069f27","s":"077b41a6a9bd384d"}