Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang
Which brands have perfected digital storytelling in China?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"72fa4f53b603a9d22a4c45ccec8c9332","s":"ba21bb2fcaaa3cf6"}