Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang Which brands have perfected digital storytelling in China?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang 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jj4Ho+OensBcbj1Odh6nl6\/eVcop9s3Mv54ZH\/ZIUAbrCNAV9yx8P9n3+6K\/VUFXUiKvGaFehcDpqjxH1ji\/PBoMahsTicKQhaw7gUXlXvvOfc1fAHL23f98OzrtNeCG2nuDcQsiT8xqBJgWHkfgrAASSaaDMRfsOWsanmDQnPstk4zNVCJD5\/ImeROcRxaDFNDPtrZLAOmPesj8aK4HWeBBo208tdsyQNInbCZJCtjctDLowEC7n+r7sW6hurXidcjCCg4SE8L+XV+zDPOwOnP0A+HAbW6M9Toi\/S1doWXTlcOYvmQDem+1BXMxs0GAYzB86vYE6YPQRvWS\/hNwFQw0TYQfOghjTMgDtXOBCvnrDLMj2vRaK9GOIP2itBYYLJ8mAusfyY2HvvxMia8E\/GjCzPo\/AIm6so\/3M+rHdXFOcI5XbYqesV4nQU+vLEhMUFvMzGJcrcVKXpC7yVb5eVojcUDGxHpyOIQMoyGiFOML0T\/6UTLcK2Ssgf8UMJk1dzDYCMfSNxZBZhmsTUn48vSRRIE+l8FR7nZ+80ueoR6I1uiRc9LSOw1AjtrE09zbUxWCLLYXgSDxE7Z5wqIA3MrNVn2wXyZpYYqMjHL1ATBSMWEVtxSolG5csNzpssVzlJF7CKvtOU9afBKeke5BE2OYPxj4qUDNpfdPie6jh7oW3AO6sMQzf1TxiIqYWnRuVp47eEp5zZcSFHEuHTb98X9GYi5eVJcZxv2GzGQdhUyGunccIb2TSZoB2wolyYUG64uUP8zfDnsrY4p9jBddvrYIGsTyih9DsczWpSRAV\/2pqewh3RN+Hdb39keJlFNAitEVCoReFo670zAyxmyQw0I7rVbMBZdDUAirWl53ZdwaLoERwIgACH5OK9grAV+DxSbMxvvi\/VW8E4VYHwIALvHg917m5gQ3rSANjnEE9oVss4Cq3mPqrPhPzOAdQ7otDpA\/G5SmR3fCyjXdrJREN9gjbW8rlq3krnZ4MeUG8wf62v3amTzEYZXj9vQ7+iPqn+QqdSND\/Swx3d2yhsmgb5LsvsmaigexCZ9xAEihF5OctUpzXq+ZU8O3Y5cJEl\/\/1jCYMcDRr8wLqXj652qLY22neywg5fOgLtYSlvDaov\/P842V6tWjlFcQ\/ephoH\/f2GvbE6lIMSxaLifxguqyU6xZS3PN7Suk3Roh+BUcrv34FYNqt1RD8VgVBgVyHjHuoxuxE\/NlztXV7rMaogYg7kqrwY9ybGsOOxZ\/U2HUDYdk28rHfoMfWJbvslYbA35qmhGoVohPg7SnjGse5+5Su\/kBHbkYEakB+U1CLyKXNJEOiW9NycnTxBg8wi7trXs6d\/2F7zJr0dzR21reSHAseFs0mBgiDoO5awM\/8dEDlgJ64q6ZLv+tvqGF8Ci8+1pOBLGha8\/UQt+30juoUGMfkZP2HSENleJ87\/xOroWJk\/i5JpkU4FXe4O8sR4Cn8ID+DQyoeRohRhbOAKGY82sqRFCfXjOBaC9lm25EfZ9yXBmDFsslZUDQFNZf1tGwd+4NxGVRsNhIzs7P9r0Pka28VTyXNTnyDAHEi0PhVEcVxl1f0tl0OFjp\/CWU2\/sPKLQYI9OobA9PgI\/aFMoI5u1yRS28PHjHkDwX0td7K8bB+8A8\/VHUfcoVzdwTBuaUPypi9kEKhHbS5J9XyMorrKVQbsb9uLjAZ+hkAVeD9+5lHyYyhA9idt7nkVVEyr2QHQcoNN1deI5nq13AWqjglPlAe6+ggNO\/ZxQkuJkA+TCaBteeR4nysJ4t5+0CK9iIISgRtTnCSeZmbCFn9mx\/lL2FapL\/87ZiC138TxBH0bWT0pQl3DAy54oVssU0etGQv+j01weo1qeYsEWI8jWNiK95T+B6pbqpyifDqDblQ32jODO\/YhmpYht17GX2BxARY\/js8Mc37STlRmeMxJXxcAqoISkhMcPGEP7y5fQcozxmfyefgCzdQ9972YL\/DAspmbD47x2qMwcE95VRiny36xs6jlViLnlOJubEZBAWSArAI3eGCVNXScJt5RBRUfLRrig+9cDbii6kpj8qDFuTeqKuhCx4a45RL2FzxLV0fR9W\/t3rHfrHM9ZmAlco9xY3wVLBKJkLoAxkyTe0sZYRtKe8jTuJ7HQsQ\/Ze1zuYDQWT37AP6aEesHZIDB\/LUEbQOIq1RKp\/hdEQ8yIL3oSFLHoe1Ozw1WHaAsSxn8SyA3PEOAg\/MSLMRnQ5HIn2DkKbYqJdcR4TAWuFdUjRxlKOLx3WfPLc\/F\/jRRqHy+9KAX0H\/3iUAEeqdJ998loU6TRBUBf4pEB0MEuEmkOycbHwenEu8G9ghgIuJWtFAA0Bpq+qSi6JzHdGhkQ+2aSCbduv8q8hVSMuMhEyFnIIHOunkjSimptJQzoGnbHPrZBw0\/F51E3Cat3NrOaUWuLqv8WFBzH0qNzRqaev0+sA\/+wtPbGf1TTfVao3TQ7byiNX8k3j\/UymQMEjv1goHcYmIjOBRcrBkXzrlv06oyfjCUfqx4Neu92v5w8KMvR3O3dt2\/vR2q3DYH1Tkf2gxi+\/9bW9LEdE8QRmnDlyD9jRi7SBK4O3YPSZyOYIhc6iHjCcmw7Iah\/ER1g5JAwWzpFgXqYcdmgylrGc8xSNZjufp+n902YuGc+hz8RLYokq4dcAvwv7AwywXHwUniVH+SP\/\/3+62GqIJHD34C5N0tfvOChqQDnw8s0YN3cCWbA8VFhDd9md8UW8xOikQaGteIxaBMql1q\/a\/iJbPL3i6ifBkbOklEbdxTHklSqeaTDz8Ze+Y8Fa0H8kXlLFQH8FdEw2zwCcBEDEgDaocKAcIUJUmcvtDC3A3v0UP7WymMjgVtaes+LC0SdKlmgSQ5vUgq\/HhB8Tj6sTB6tR4I3SKGdxQ8qJZjtcjKu70SjAD+yBeLYeuI2SjLbSC3tALyJxnj25WFFsFxKbwYhfz5+iTIzHYeG\/X0Zs+kOWo2u7Wo9A3mB7V+J40567PhoKTMJ\/B\/p1VieicBsXX0UFDhvu0pFZ2YCaDqy42chD9Bcq3rPSzkt5RcwRP6v3QbIN2gRSALdIGlZdZdUwjtCnHI1YiUq7kChP+\/\/VskGExO+WxaQe74FbZdhAF+tB1PAp2mIpitWy4QQo2h329bE9I8e5xLAIMpSQtRdnG2I1ZF1trP9hJGE9gmWInMwEqc5CKRZxvqN896rllgizy1BpUvAOQ9HTLvUeotHT7C3kSNDlnfRdzy2s5EZdV++Zl0RKLPGBsTUElMafTiiX7EFMKHi6aHp0j49NN3krWW1TzTvClt1GDY0+AMejTL3fxXpqAmo\/k6Hss9OZQOpHRFi5zSO\/RczFXvotPEVPv2ADjKPWjnP0S3As8UbIHcT+fUBmVk\/t++ljlNuhuZUiaPCSRt8sYDxJ+7A8rdaxxLGP6l33cMuddm9cfDOxyf4kPx1bQcy0SEpksHJXP2kVhqkGxDIp8dniEKHD1gTWnjyQID88n3fTRa3P\/va8LmWUDZ6j7PTOE1kNWpoLhATW6vLCfezGYMXMxkn8nb3s7t4BeIEdjzqAd+x20uid9qxMrzfdj4guJZuVPQMZjqq5iABaZzCmo2KB\/xBMTSpDMGjd\/xMwRGxOgfAz2wpUxo6EW+C0puetJwnL37GCdy+1rYS6lMjeVofmgCvGqwhHNkJNVRLHR9CvFIuzR7Txz3GZK2+4t4CUvYVJng1bL5XP5OPp1JBzWL5h21H6CEhapUe4dLFSFD53mEY9N0ENGf+1nHXS8kn0RSjHaE79BgeISMphOAhAYyJo9rzYC3CiP+ggZG6h\/cXIpl6XoMCeCuWmGKJvLWO8ktNp8PY2eUBzMPhyHJnlS1rVmu3ZlbdH7EpgKfvX2vsy5zpxUQYVeAbdlN4u3UypawjXgde6ETb8WJKf6rXKpXsqAXZoeoQr63HJkAI404p6xlsRpjPcl4ZgEXofcDNT0Aorpl9\/nHmDRGLb1TDHVWWEBT4D3mlFOxPdLM\/qXQ89XXJg4RLXtUcl3Kc\/LmZE7MnEPIjqaOWvhNf+4G5GxVzIj0+U6xx2Kacf0zSQxpcsJ7iZVYi1ml9Qt6BPFGKvNyvV53GURNGPMWK7x8M6ToajucJSdG2+n36PqXqINXRXWzR2VZgb4oS1RjmUGhah\/xSH9EALF3qF0dvjtBBJZMhbk+r+qCgE2zN6b22PUagObbtykGGlTUgZ8yKxYb992kj6dlj2liL\/kW0e6XVeiBmrSfjxO8KtJ3wg6DAs8NwE7yWS0kL2tHoPTm6JV0GUNVl+OfvMKlfFumMIcLdVzE3LMDdy4s8JQgDwv7cEMYbG7nXwjcRDE\/Vt37XKPo4Y+LuzjW0uoCJywwWuAcCfL6FaQhVe3V5ip0KIVJZ2Vp4+tCxcoqcwp7GT04j+WuTQOtSgRuVpLAz41+WVQLERS\/YyxXUWTpwzax1420zqBKP7HoooVVyMi0yhozHphRMTCNr+SrBRK8BibNfhH6T3ghd0jkfAs8wZmCwmeOBhM\/M03oGvvxLH5ujZ+\/DUPwWb879tID18KuJth0Wf6n0NBtiNLZQ7Dpil3UQ0\/iqZXVmy57CwM53TEmcQ53MgS9cQhWuVm7bU=","iv":"9a6cc7b742b2f7728a66f2a2cb1c2429","s":"a85acb64f14d1210"}