Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang Which brands have perfected digital storytelling in China?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang {"ct":"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","iv":"2d4d65eecb7257788aa61ed3e2e6b803","s":"55a65dc84190642f"}