Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang Which brands have perfected digital storytelling in China?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang 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","iv":"3681146eb2fd7832b5bc9b4f8875fc04","s":"11c63140820ab8e7"}