Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang Which brands have perfected digital storytelling in China?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang 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","iv":"571b854aa7d2ebc47f4d97ee7d08526a","s":"87985c18c7e3baf6"}