Which next-generation attribution strategies should marketers have on their radar?
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"7b4f194488b0afa30c1b87c6861c6aa3","s":"fe03493903fda009"}