Which next-generation attribution strategies should marketers have on their radar?
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"d4778d74a29d78236808a0ee781d8ea1","s":"e7c08d1510eabfd9"}
