Which next-generation attribution strategies should marketers have on their radar?
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"fb7be059134eb5672649d38d815e7b39","s":"86c1ded82cff007d"}