Which next-generation attribution strategies should marketers have on their radar?
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"50736c520b6bfadf97fe1fca41e59e51","s":"c821ed62161533b5"}
