Which next-generation attribution strategies should marketers have on their radar?
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"be9d734ece940049bae3b2781bdafa6a","s":"d88bbdfbff245344"}