Which next-generation attribution strategies should marketers have on their radar?
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"5f85d86c47dda794a3e49cf32981991d","s":"be47c31b712236ed"}
