Which next-generation attribution strategies should marketers have on their radar?
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"d6f60a6bde992741ddd4a0186cc89ce6","s":"ef49df1d92c2b8d9"}
