Which next-generation attribution strategies should marketers have on their radar?
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"64771223873ab6dd438b66ac98d9c218","s":"f2e00ec81c4f95f4"}
