Which next-generation attribution strategies should marketers have on their radar?
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"67d00e9beca8ccee1194552704bef435","s":"d9df82f72aaa4792"}
