Which next-generation attribution strategies should marketers have on their radar?
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"a27c908e3647b1fa28f524271fa4db6e","s":"56f1efd88994e6b4"}
