Which next-generation attribution strategies should marketers have on their radar?
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"d84cf4518dd0c50f384111fba9d2e4eb","s":"d695943a3ff3073c"}
