Which next-generation attribution strategies should marketers have on their radar?
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"50c8687f853e0a9dad62b378ab8ab3d2","s":"0989c5e10dc418fb"}