Which next-generation attribution strategies should marketers have on their radar?
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"90722e4952d385a00ab183bca823b525","s":"e2d24239d2b5d376"}