Which next-generation attribution strategies should marketers have on their radar?
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"20a7c6cc7586d049329254862a8a344c","s":"927521cf0399bd5e"}
