Which next-generation attribution strategies should marketers have on their radar?
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"2b7162d8ee6cdf84001ac5a7aa77b5cb","s":"193f39f851a52efc"}
