Which next-generation attribution strategies should marketers have on their radar?
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"db1a38d8346bd666a9aa40ee2e982234","s":"eafe0254d60886a1"}
