Which next-generation attribution strategies should marketers have on their radar?
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"4491d2f862f21327b879cc009bda444a","s":"38bbe8a607ad382f"}
