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Who the devil wears Gucci? Why the luxury brand’s relaunch carries markers of success

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
There are not many examples of luxury brands being proverbial phoenixes, but Gucci has most new luxury attributes to make it back big this year. Image courtesy of Gucci There are not many examples of luxury brands being proverbial phoenixes, but Gucci has most new luxury attributes to make it back big this year. Image courtesy of Gucci

 

By Erwan Rambourg