There are not many examples of luxury brands being proverbial phoenixes, but Gucci has most new luxury attributes to make it back big this year. Image courtesy of Gucci
Who the devil wears Gucci? Why the luxury brand’s relaunch carries markers of success
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"3055ee46986a0db6b528318bb1650f5b","s":"3208e463018ec70a"}