Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
Why a genuine human touch makes all the difference in luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"6d22162d92b6cd7149e660edb57f4ee7","s":"736dfdeef94bf0c0"}