Why A/B testing for mobile messaging is a must
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a313f0071d239bb7293f92642d07b06e","s":"0dd9c0929c6d3fa0"}
