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Why are luxury brands rushing en masse to appoint Chinese ambassadors?
Posted By
a Luxury Daily columnist
On
April 18, 2023 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
By
Lisa Nan
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","iv":"5ebd10e82edaab505b2200b9075ae7ea","s":"65ee2cdb0f345b4b"}