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Why are luxury brands rushing en masse to appoint Chinese ambassadors?
Posted By
a Luxury Daily columnist
On
April 18, 2023 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
By
Lisa Nan
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","iv":"c769c11e152b06ab9040e55ff55ab78c","s":"f3f03068206a822c"}