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Why are luxury brands rushing en masse to appoint Chinese ambassadors?
Posted By
a Luxury Daily columnist
On
April 18, 2023 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
By
Lisa Nan
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\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