- Luxury Daily -
https://www.luxurydaily.com
-
Why are luxury brands rushing en masse to appoint Chinese ambassadors?
Posted By
a Luxury Daily columnist
On
April 18, 2023 @ 2:00 am
In Featured,Industry sectors,Marketing |
No Comments
Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
By
Lisa Nan
{"ct":"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","iv":"68d7d7d3f0b51dca7741f276c02be30b","s":"7252636f2814ea26"}