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Why are luxury brands rushing en masse to appoint Chinese ambassadors?
Posted By
a Luxury Daily columnist
On
April 18, 2023 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
By
Lisa Nan
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","iv":"3191a1c8c98ca427cf3540ccda603981","s":"48c7313a3c530e0e"}