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Why are luxury brands rushing en masse to appoint Chinese ambassadors?
Posted By
a Luxury Daily columnist
On
April 18, 2023 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
By
Lisa Nan
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JisMOYuvt2A+1p6aK+H2ND\/qXcZ\/EIWHAmbDqOmjQndKy0GqvUvgK8ERTgYItbc4wH0SMX1\/ZBtwSNiTI54gVOrXSB3BYTaTrArxHKXgyLY8KG3RgjDdjbDrQY0q+SekPkkpX4lnmra\/fLsYNXJ8vjdtb0B3rVuI9P\/ZEPF2oIZFHvlX9Z5P58PlTUF5o9oOAkBcjcGn9IFXUv+SsrORlNcPjPsDv8TPRVLerMMfEAGyZO8NbFPUGOUTl4J2soNbauvWdWmhhoP5YD6Yv1QjuF9GMhFe5BwcQU76If8gznkJpHbYpCJShGBmQ7kVHFbWWac\/4YCxMPHninbG0k5b\/BZMYVFLcEha\/dZj\/pxtnukO0mgpT7a+DpBLCQQgRQNCe2GuYec6ZaGiR2VnKUGIGBEiRfuohHT10Du15A1OpxtBsAW\/B5cBSUiOyk3no8GyPkwf1kqs\/xe8AJceOpsH5w6nXrzpFewDOcubA4Yo59Z+JPAZx8H6Hv8z7zRFcRYhVywMK9591bXSyCYXEMEuJ4a\/eI2da+1XZGQ5h9Ac6GKLuOpAbVPCs2f\/38iU2BjVa0SgZuXV6LPHyfrcJ8n0NlXIwtVMQ1Md+PeyECbORsraFdEHKkKdK6PO2fkUimok6GgRl+ZmBc1pbGNJQBKlDBjrwWOrBS+ATY\/ObCrPsB5ARPYx4oQjPOQ9U9O2amDjzYNZPyK23Et1LgEdQyV+6yEeVmxBMVZXsyAmpff\/RS\/B53alAX9b43uwAAGdIWCHK6O4zxHO7\/I0i9cqT7KdtuhjHM1GQFmERv+IyGYhIWPjbmX+Su5MOyGO7ImUj+DtQtM1Ln+xtsb2NIvXpQHdnLt2nmOkSLDLczstDNT\/7mhfWwfzn4I1AGAtw0cUrPqjdNwB\/ZH8t1d6njBMPCXQiLRZvYnlMNydlhZz94ksyednxgQqqticDhkXsG0NjiVeMUzEBtc3tCJfw0vjrc3mWC+Ffqa4JGSPfoT1eVrChp6\/3Ae7H0LsiUWs36nyNZbZTeuwixy4D0aSdTFrrrzWfHjjht0eDK6bKimwzKKDTlzv9GpH13eT8LfK5HRbG3bEJmRfc1wvfn39NGFKqqxG5vFXvV7kC6Q0NXJ5ucCx58JDXvtvmU39h1VAtBy104Go8RKU\/2ZveDuWL2G7\/GHBJQpS9dFqn+wbXTAbJo\/MhYhANb6lQr62PRF4SqK4QJJyp3Zepk1kjtTU2bHOMqzK8GZaQPIAzRnFg5PNU5v\/cNxLKAHfqFPl6tsas5etWDJnnsofA6fwWBAjiI9j6WIpVhfHZnzOjgxHjiH60tsplKMswXBa\/19nJxe8nJVZVOxLkdMMnF4yf3OC4GwMMkT4ZNOLsiXJqg4NAKztsPiC4j\/oCuzGkkxxl6vc3vz1fQy3VR6f9uQj8MVQi8\/2JfFHA0FK2X70j00TrVCEW4OQgrydKKs5ln5pMuT7XrC5q8WFZmeddIvFhFwNnJqWyx+EL5BvQOvYPyTY8EPlSmsXO8pITYhkoeKRxlHxkqzos7ZNJSDIsHlDd8Q\/T\/ms8AA1iwVldV5ycwYldSSIwfpTSaLgm+hPOksX\/4fgEbVvMuuUBvRCcKOPEflkOz226UYGDmQm9+7yapuQqxFORORPeFH4LQWoNeG14N+b5dZp\/vKw7ctrqUpEeIA\/AlVz+ycA4ey5pccA9wp0Ku+TJQA3YBsjKwqQ7GvxOp\/UhenGXqNq6k9lNW0l8pTgDcEWB5RP21+eizGO6PZEgyD\/z61DVBivo7YV2CK+WGranK0fgWsLk0oDNiEGP8+Svd31vBnJefZJCUbHRePS+Eszyvkh5aCyr8HkcBHewI1P7kNFkB4E93WrLT2kUkSwWshm60Iu7AV6K2GJTUSysQSfvlS8bvehIOKEzrQIIU3eTp6Pb+6jnB+5qYabWnD\/rued8tP55l4aS\/dFDTp26YHDN94AdLkAw+V6Jw6QHO\/oRbjjHcsUK44IxYsvApz3adGnw2KETiE91qwShg3dKZBuVC8OY8lw+7a4FiVm2sO\/EcgLbNExnY9jk5IdRrd9tRP83I\/q9Jt4mEOtgZRsP2vumZ2CYTTQy3XvaADGZzCVAcnyXlPgGbd2NEcIoU7ShCKfLF0kG+lBBxXD6a+UJcBTjhpsUlzIkgjNjO+1e3BuQzcK6Pb3SpQHp25zZSy\/PK5esoBvAWs89iCqBBXcECfctIEdM7qKacaE3X4hUEMArHRBxWmmC7CFKqeDknCjMCrFijtfdodip2m+3kH\/t2O4wL+A\/jrHrZ6+BrpSQlIVgnsImh6hfHtaY0vDpxFBd7SAudvscDz3VREhsUroSVA6KViTz0JksBTw35BZPmXGh0EBaBJieiIKmKDW3vUH3UsTQUoveDOQjKQZCVAbv+R9YPaxtZKTayq8uFuxY3VnfnS6A6miLiChxFEPUhBJAUwYVgHF201q0M7i2SS5IqS2e9DMJ79FwhcyL2rSu2fnwBRu7FIDH1K0f\/TQCFWlu6VRuwIlYksWn6SFeZg9PNEXYs93dDg4\/+BztDpQSU1+L1uNzVX\/GvFrmgf+8y20+AlXZc3LDvjl8FbvxLANUZ72c9yAVm584Vv3EVzQqHEAjpJ5MV0\/K2Y2cxrbp06vkm3j9FkJk0al3WvpGsJ2EVN8gdOPIliW7i2P7VRPPWZLfE0mVlhsSbeEIYF59O5QE3HhPUIsvj9d6XoyORkeArvNXoxd5LxCZOsZGGkSwlT96nk\/y\/YHooT+CeiGmJR7SSJ4Cpo5aU\/DTP9pGlXaDCtIPxugTKbbf5UarpIXxcbxM3nYc9WTxU4vaxVtB9uOVMQVXVpOayXvp9sVsKAeS6r\/YqWuS226BdbDhr+AhfuTbhCWi00eewZTEPbAgdtZnQn44d7QBo2QJEZJdSY\/Y9WZc2aejKNjB03QkehQ9nB9+XgtS9\/H06y1x4AJCeLd0BD8SAr\/bnM5TyV6r2s7TbJMxAsmGdlKsK20hMJy21jPE7ILs8hPBbrboF04hvcb9caNP1f6waQCAZf0ZANJdACya6AEOaZnwoBVSQSy68P2rtU5rvxrs+05Wh27uKomT+QYwsSMvxzWOCXVD5fLjWQE2prUS8AXf48a7UZKEhL8Aacj2XY3dy9Xn7O+cPKLoW3MnLpTAzzQgytDbMycI+A4Os488j+danAv56MQCVo6o35W22Htqqc9VrjYM1AIDqlreYdt8FnmxEMUVQSIzgrXvc2X\/wa9wvoIRlv6b8QuP7J94SORGcL4n4+MQGNkiKZaYEfmY0q91eUV3TTaZyHzPtzERw45NMC\/nDV09T1hvCUmy3Air0ZYkbgWPPtT8MtiQJIqtAxBXpWy+v+x3NCBp+bb1AJ8EOwA8vBsvRUqttRvrtVPI6Bo4a+uNRwUFPWs7xDDoxZLJhSSJG86dOB+bltH3ufIX4G9eCe6bclDu4V8xmtmCOQIeGQSTiv2H+MQqBcB2NCkSegWc47jIJvq+DYXu8B9uca+hqae9xdSUsi84\/zKlZfIHui\/YHz\/FOVYzwZlcXpQW6JIP71+0E6r8SjKj0RQTOqlrewKoTDBhn5vVJlOLb+6kXZXTvaS6UtNPaV8iHyji8XHfEFDFwGt05TPtZ6DrwsLQCZMWrqcCwQRqX64Zh4N1qDhk9PCEqqouLWwG8R8gEChFOQaamwRf4kfxpxYdTan6rdIBoJHUa9AZs81fLTyik81mQozVjw75ZhzBbCVAxMfMTBJ0HBmf1V2xb9b7khZvDRs3SQrGPYmI5XCPzWKLEX\/EbOfQMdqA5HTEx37yeB7fhEPCaWs4YM2McEZN2hLVb\/eTL4xqTO1e1YptAVW\/RZ2fLpVSnhGk7fQz+R1zo9zSnZPbFClAGfSPpBqypBLty9AGxEAQ5C9l323z\/Gt5wHRo+z3M4scIrYXj2IOXsIfnDix9Q1fl7G\/tLADaWgkmIREVrKCQdBXEduUusni52AHphGR2\/8r1wVlccjL2rDE4RrksYtkJegpN6ksjnVX5RJ1y+Jp25bz8qCMWYYxr96W3oNZxnd4SwF\/FecBvYp\/q4MOhxneN7YvqIfsICozkBbiSAO9F4UjcCr6QWtk5DRMUr9OwEee0WrAtGjHjHPtjJ5KJPTd38xqpq3xLhc8U8VHiKEH7RrUvjj6aj1HLPjCdHnzLGU\/bC03fjypCcu055fSOT2bhEHL\/h3t+Nnl22Akbz\/aYXayZ5ALPvJ2r6Yl0alJOiqJ4pMJ7v86pprb3eaU2UZoNRAC3ftoMgAn+NPbGKYiwaX4\/BP7DdNyQZlWUn4Z8iAf7dHpCQkioPvs8Wg4hZrIBH2OIeUzbnHX2l42i+nfHyF5hP8FsOkP36ajd9AkOGjHQR8P\/ooTbKjHLPUrLMuW6LuzeVmSGwPua9obskFSND2KxQtL22D+oAhmCCdjezCchr63wTw5lLqzdN0TGzdNVB1rc4PaYQSCoS0QjawmxsoET\/tsnyNLokI0RiEdfClfEOq2O9aJOK\/Syv3pUoee+rB+rn3hBT8iyW6HGefq129Axh2lc35cqGbA5xuJ6pHegr9V2xWc7ZPctlqLujRnXZ4hNw\/tLZDefpRjG3oSHSo3bv7Jq\/I0cF4JQUPI+0d\/CoTNqHANYDa8gFUIFLB7VcvpquOOiqQHm3e2QtFxHpDocg2tb8HRK1Hwd27gBZ7Z6JBNPg8grK49CHdVC66rztVQ9NG4w9md6MbP1WjvOsIrY6\/\/AgZQAD3xYthot00aziSJPowpKLElf7J3o3fhl7nGYUypLWZQvCijz3KuHHkyciQhMQqZuwnTa75ehl9aBmP8ZUXEZsF84iFXKCEJ93Zcbp0255bOru6xJpOPkYC2YnyTyztTQur4kSBdxGnMC1WPlz2BdfPdZDEiENq4gABITbuqEXRcTJSD0c4+IEpl4kIfkUCR8+NO+LJxTswPU1tBh8BpZbabaT+L72GlROyVJleXbHOYnPq7DwRbndUujtYUFTS7X3q24ywAppVFG8cnGJSuO47asaz6LnWxc8ruOrd2DQh77u+OdgsLM4nGRiCH1f453QEbH5F\/pZAUPZRw9KpJWo2+CVWSlpbkifa7swmpmfjJi3n5OeIol9\/7525w53crcqXvaAgqdAiv8\/bcrBumVbUzvmpwQcx+Rc65ozGOYuDwbzTi\/tCDGiA8XaG2ZCCso07OEo4UPJ9lzFV56VIgNSpc4viol5+qEvwd29O3Kj4Mz93Z3Ahvd3DDCiOtTZOc=","iv":"2c1076e766800cc712054b4443531c23","s":"365b2849fbd681e8"}