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Why are luxury brands rushing en masse to appoint Chinese ambassadors?
Posted By
a Luxury Daily columnist
On
April 18, 2023 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
By
Lisa Nan
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","iv":"bc33eaabc7078bab21ab9f3e6e889b59","s":"1830e4e35378f706"}